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‘Hub How to…’ ‘How To Use Video Successfully For Your Business’
A Presentation for the Farnham Hub by Chris Towndrow of London Corporate Media
9th February 2015
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• Plan• Create• Implement• Measure
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• Vision• Idea• Deliver• Execute• Optimise
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1.Know your business and your audience
• Industry• Hierarchy• Strengths• USP• Demographics• Needs
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2.Don’t be blinkered
• Conform vs. challenge• Think long term• Win-win
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3.Know your limits
• Positioning• Scripting• Shooting• Editing• Onlining• Getting traffic
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4.Think about the goal
• Brand awareness• Thought leadership• Walkthrough• Illustration• Efficiency• Sale• SEO• Platform dependence?
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5.Start at the right time
• Business development• IT development• Marketing collateral• PR• Dependencies?
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6.Don’t judge yourself
• Audience• Engagement• Message
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7.The Upload button ain’t it
• It’s just the start!• It’s a competition• Milk the system
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8.Get social
• Facebook & Twitter natively• Care over YouTube priority• Retweet• Embed• Blog
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9.Keep your eyes open
• Events• PR• Repurposing• Testimonials• Presentations
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10.How am I doing
• Traffic• Hits• Enquiries• Sales
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1.Know your business and your audience2.Don’t be blinkered3.Know your limits4.Think about the goal5.Start at the right time6.Don’t judge yourself7.The Upload button ain’t it8.Get social9.Keep your eyes open10.How am I doing
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When hiring, ask the right questions… and make sure you are asked the right questions