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Did you know video in email marketing increases click-through-rates by 96%? What about sites with video receive 18% more calls? No? It may be time to consider using video in your marketing strategy.
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Using Video For Business
WHY VIDEO?First, let’s take a step back and look at the big picture
OUTBOUND MARKETING…
… IS BROKEN
ITS BEEN REPLACED BY INBOUND MARKETING
SEO & PPC Public Relations BloggingOpt-In
Email Lists
Earned Social Media
Video Content
INBOUND MARKETING• Earning attention organically• Responsible for 90%+ of clicks on
the web• Lower average cost to acquire a new
customer• Powered by creativity, talent and
effort• Generates momentum, making
future efforts easier
Rand Fiskin, Moz CEO
SO WHY VIDEO?
VIDEOS ARE PRETTY POPULAR
VIDEOS ARE ENGAGING• Roughly 8.5 in every 10 online users can
be reached through online video marketing
• 84.5% of US Internet users watched online videos in May 2012 (Source: comScore Video Metrix)
VIDEOS ARE EASY TO DIGEST• Easier for most people to retain
information from a video rather than reading it online• More compelling than a webpage• Viewers see personality and passion
• 46% of people say that seeing a product or service mentioned in an online video would encourage them to seek out more information
Brainshark
VIDEOS ARE GREAT FOR SEO• Videos are embeddable and
modular• Those Google crawlers love new
content• Pro Tip: Include transcript
whenever possible
VIDEOS ARE SHARABLE• A shared video can spread like wildfire• Viral videos give brands millions of
impressions• K-Mart – ‘Ship My Pants’ – 18M
views in 2 months; extensive media coverage and social media buzz
• Maximize reach through social media
VIDEOS COMPLIMENT EMAIL• Videos boosts email marketing• Marketers using video in email were
generating 40% higher monthly revenue than those who did not
• Benefits include increased click-through-rates, increased time spent reading the email, increased sharing/forwarding of the email message
Relevancy Group Survey, 6/19/2013
ALL IN ALL, VIDEOS MAKE PEOPLE HAPPY…
LIKE THIS GUY
