Using Facebook & Video to grow your Business

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    By J.R. Atkins, MBA

    Author, Speaker & Consultant on

    Social Media, Mobile Apps, Sales & Marketing

    Using Facebook & Video

    to Grow your Business

    Sponsored by Guild Mortgage of Temple

    Cindy Southerland & Richard Garza

  • Workshop AgendaI. Social Media Foundation

    II. Facebook for Business


    III. Video for Business


    IV. Final Q&A and Resources

  • I. Social Media Foundation

    3 Keys to Social Media Success

    1. Be Interesting

    2. Content is King

    3. Give to Get

  • Perspective

  • A Social Media Model

    Web Site


    LinkedIn Facebook


    You Tube

  • II. Facebook for Business

    Facebook Agenda

    Set up your Facebook Page

    Utilizing the functions of Facebook Pages

    How to develop a following (building a community)

    The Role of Video on Facebook

    The Daily conversation of Facebook

    Facebook Ads, promoted stories and pages

    Info-graphics and Graphic Images

  • Set up your Facebook Page

  • Your Facebook Page

  • Building a Community

    Start with what you have

    The 3 Keys to Social Media Success

    Cross Market with other media

    Offer People to Join the Conversation by

    liking your page

    One Relationship at a time

    Promoted Pages & Stories

  • Promoted Page & Stories

  • Boost Your Post

  • Advertising on FaceBook

  • The role of Video in Facebook

    Its the next best thing to being there!




  • The daily conversation

    Think of it as email, but others can & will

    see it and they can join the conversation

    Similar to Blogging

    Conversational, not selling

    Building Relationships

    Is your Service Department Ready?

    Make time to communicate

  • Facebook Exercise

    Go to your Facebook Page

    Cover Page



    # Likes

    Post a Story

    Promote a Story?

  • Guild Mortgage of Temple


    2118 Birdcreek Drive

    Temple, TX 76502

    NMLS #3274

    Cindy Southerland & Richard Garza

  • Video Agenda

    Why is video so important

    Where is video used

    3 Methods to creating video

    What to & show in your video


    III. Video for Business

  • Why is Video so Important

    Next best thing to being there

    Once we meet, they buy

    Visual Society

    1 min, vs longer

  • Where to use video



    Google +







  • 3 Methods to Creating Video

    Self Made Phone or Camera, no or little editing

    Semi Professional Camera, Mic, Lights, Green Screen,


    Professional Multi Camera, Multiple Lights, Multiple

    Mics & Recorder, Green Screen, Lots of editing, an eye

    for Film, Experience

  • Video Cost

    Self Made - $0 and time

    Semi Professional - $250-$1500

    Professional - $1500-$5000+

  • Example 1 Self Made

  • Example 2 Semi Professional

  • Example 3 - Professional

  • Resources Groundswell by Charlene Li & Josh Bernoff

    Content Rules by C.C. Chapman

    Facebook Marketing by Steve Holzner

    The Thank You Economy by Gary Vanderchuck

    Social Media 2.0 by J.R. Atkins (blog and Facebook updates)

  • Thank you for attending:

    Using Facebook & Video to Grow your Business

    What do I do?

    1. Conference Presentation

    2. Executive Briefings & Workshops

    3. Services/Projects: Social Media, Mobile

    Apps, Sales & Marketing, Websites

    Download this presentation at:

  • Guild Mortgage of Temple

    Address: 2118 Birdcreek Drive, Temple, TX 76502

    NMLS #3274Cindy Southerland & Richard Garza