Using Social Media To Boost Referrals

@stephenfairley

Legal Marketing Using Social Media To Boost Referrals

@StephenFairleyTherainmakerinstitute.comTherainmakerblog.com

@stephenfairley

56% of attorneys are already using a social network

Facebook #2

LinkedIn #1

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Attorneys Need to Have a Presence on

All of them

Attorneys Need to Have a Presence on

All of them

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What many people fail to understand is how people are using social media today

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Social networks are more and more being

used as personal search engines

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Have integrated social media into their search results

Google

&

Bing

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When you are looking for a recommendation

What do you trust more -- a Google search or one of your friends?

Tens of thousands of searches are conducted every day on Facebook

Tens of thousands of searches are conducted every day on Facebook

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ShiftAsking your friends and colleagues for

a referral has simply moved online

DiscoverDiscover ShareShare

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Social media sites like Facebook and LinkedIn help

you keep tabs on your referral sources, so you can

interact with them more frequently

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Takeaways• You must have a

presence on multiple Social Media platforms.

• Social Networks have quickly multiplied the number of people someone can ask when seeking Referrals.

• Getting Referrals from friends is a long-time practice.

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Thank You

Stephen FairleyStephen@therainmakerinstitute.com

@stephenfairleytherainmakerblog.com

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