C H U R C H M E D I A B O O S T I S A S U B S I D I A R Y O F V I S U A L R E P U B L I C M E D I A

W W W . C H U R C H M E D I A B O O S T . C O M

ABOUT CHURCH MEDIA BOOSTChurch Media Boost is solution by Visual Republic Media, a specialist design agency with years of experience with gos-pel media and has worked on brands such as Joyous Online (Joyous Celebration) and all its networks.

OUR SOLUTION – INTEGRATED MARKETING & COMMUNICATIONS We offer custom DESIGN solutions for churches across all communication platforms, our primary solutions include: Church Branding, Church Website Development, Church Events Branding & Video Recording and Production.

OUR CONTACT DETAILS C. +27 83 394 3372 F. +27 86 551 0389 E. admin@visualrepublic.co.za W. www.churchmediaboost.com

CHURCH MEDIA BOOST IS A SUBSIDIARY OF VISUAL REPUBLIC MEDIA CC REG: 2008/230479/23

38 HAKEA CRESCENT, SE 3, VANDERBIJLPARK, 1911

We believe that Strategy is the blue print towards project success. So we throw in a

good measure of Creative Direction ensuring that all our Designs and Implementation

Platforms adhere to Global Trends, of course never losing sight of our African Heritage.

Project development Monitoring and Direction is key in ensuring that goals set for the

project are archived. We believe that the client should be a part of the process, therefore

our clients are kept abreast through informative client reviews and reporting.

I STRATEGY I DESIGN I DIRECTION I

OUR APPROACH

W W W . C H U R C H M E D I A B O O S T . C O M

OUR SOLUTIONSBRANDING - CHURCH CORPORATE IDENTITYDoes your brand logo and iconography give you the confidence to place it against the best in the world. If your answer is ‘no’ then it’s time time to re-fresh, redesign and upgrade. Get in touch with us. It’s time for African churches to have world class branding. We offer complete branding solutions starting with the logo right through to signage.

CHURCH WEBSITES & ONLINE MARKETINGA church is about people that need to be kept informed and they too need to interact with one another. So we design and build church social websites that connect everyone across all major social media. Our web solutions offer complete Online brand development and marketing starting with brand adaptation, website development., social marketing and church database setup and management.

CHURCH MARKETING & ADVERTISINGWe offer strategic Church Marketing & Advertising across all media platforms (below & above the line) from strategy planning to implementation.

EVENT BRANDING & TV PRODUCTIONAn event experience begins with the guests receiving a stylishly themed invita-tion that conjures expectation and excitement and possibly a DVD invitation. Then there’s bold branding design on posters and leaflets that follows on the themed invitation. This thread is followed through with online marketing and on the website. Our professional television production team steps in to record the event on high definition equipment at international broadcast standard.

OUR SERVICESWe offer Strategy Planning, Multimedia Design, Creative and Art Direction in:

Corporate Identity Design - Logo design & redesigns - Church Stationery - Business cards - Letterheads - Folders & Envelopes - Power point templates etc. - Signage & Interior Design - Church Profiles - Books & Manuals - Membership Packs

Marketing & Advertising - Strategy Planning - Strategy Implementing - Copywriting - Billboards - Print & Electronic Magazines - TV & Print Adverts

- Display Stands - Uniforms - Graphic & New Media Design - Industrial Theatre - Activations etc.

Event Branding & Marketing - Event Brand Image/Logos - Invitations - Banners & Displays - Leaflets - Event Programmes - Promotional Items - Stage Design

TV, Animation & Video Production

Web Media Design & Online Marketing

OUR WORK/ BRANDING / CASE STUDY: PERFECTING CHURCH INTERNATIONAL

CLIENT: PERFECTING CHURCH INTERNATIONALSERVICES RENDERED: CHURCH BRANDING: CI MARKETING CAMPAIGN

RATIONALE

The Church brand has to resonate with the community in which it operates and recognize the challenges that it’s community faces daily. The brand and image, iconography and communication also needs to be professional, bold, ap-pealing in order to stand against the best popular brands, that are a constant in the public domain.

VR APPROACH

MARKETING & BRAND STRATEGY 1. Create an identity and brand for the church2. Develop a marketing strategy with strong online integration, to drive traffic to the website.3. Use church events as brand building initiative through online strategy.

CREATIVE STRATEGY The creative strategy had to speak to three points:1. Relevance: the message had to resonate at first with it’s primary and second-ary audience with a strong emphasis on the brand positioning statement. Primary audience comprising of the church members and the Christian community. Sec-ondary audience, the unchurched, and those who have a propensity to return to church.

2. Quality: With a clear understanding that the church is challenged on all sides by popular advertising (e.g. Nike, Macdonalds) the imperative was to ensure that the creative approach presented a look and feel that could stand against if not better than popular advertising. The quality had to be at an international level while being fully aware of our Africanness.

3. Consistency: All communication had to remain consistant with brand building and driving traffic to the website.

WEB MEDIA EVENT BRANDING & MARKETING

BRANDING / PERFECTING CHURCHCORPORATE IDENTITY: LOGO RE-DESIGN

RE-BRANDING PCI OLD LOGO SYMBOL PCI NEW LOGO SYMBOL

PERFECTING CHURCH INTERNATIONAL FINAL LOGO

BRANDING / PERFECTING CHURCHCORPORATE IDENTITY: STATIONERY

PERFECTING CHURCH BRANDING/ STATIONERY / BUSINESS CARDS CARDS & LETTERHEADS

PERFECTING CHURCH BRANDING/ CI/ STATIONERY / ENVELOPES

PERFECTING CHURCH BRANDING/ CI/ STATIONERY / CHURCH MEMBERSHIP FORMS

PERFECTING CHURCH BRANDING/ CI/ STATIONERY / CERTIFICATES

PERFECTING CHURCH BRANDING/ CI/ STATIONERY / VISITOR & WELCOME CARDS

PERFECTING CHURCH BRANDING/ CI/ STATIONERY / MEMBERSHIP & TRAINING BOOKS

BRANDING / PERFECTING CHURCHCORPORATE IDENTITY: BRANCH BRANDING

MARKETING / PERFECTING CHURCHMARKETING: BRAND LAUNCH CAMPAIGN

WEB MEDIA / PERFECTING CHURCH

WEB MEDIACHURCH MAIN WEBSITE & CHURCH SOCIAL SITE

ONLINE MEDIA STRATEGYCLAW & PAW MODELCLAW: The resources deployed into the digital, tv and print marketing environment that drive users to the pawPAW: The resources deployed into the website / online presence itself

CHURCHSOCIAL

WEBSITE

SOCIALNETWORKS

&NEWSLETTER

BANNERS ON OTHER WEBSITES

SUNDAY SERVICE

ANNOUNCEMENTS

PRINT,TV &

RADIO

CLAW : eNEWSLETTER : Monthly church newsletter with latest news, events , announcements etc.SOCIAL NETWORKS : Facebook, Youtube and TwitterBANNERS : Banners on other Church Media Boost Partner Sites Sunday service announcements (with drive-to-specific-content) in own digital communicationsPRINT, TV & RADIO campaigns

PAW : CHURCH WEBSITE / CHURCH SOCIAL WEBSITEAn interactive church social website with:Church Member RegistrationAbout the ChurchChurch/Ministry Interactive GroupsPastor’s BlogDevotionalsAnnouncementsTestimoniesEvents CalendarAudio & Video SermonsAbility to log in with Facebook, Twitter, Google & Yahoo

PERFECTING CHURCH/ ONLINE MEDIA / CHURCH DEDICATED SOCIAL NETWORK

EVENT BRANDING & MARKETING/PERFECTING CHURCH INTERNATIONALVOICES OF THE PROPHETS

EVENT: VOICES OF THE PROPHETS CONFERENCESERVICES RENDERED: EVENT BRANDING EVENT MARKETING

An event isn’t only a poster, pamphlets, a banner on the website, members attending and getting edified, souls being saved and no further returns.

RATIONALE

We view events as an opportunity to build the brand in various facets with a simple strategy:1. Online event marketing,2. Online event registration and data base building,3. Incentive give away for referrals.4. Brand building

Voices of the Prophets event provided an opportunity not only to effectively implement the strategy but create engaging captivating design of the highest level in line with the overall creative strategy.

The necessity for high end creative execution is instigated by the fact that our message has to compete with many other messages and emailers that our users receive via email on a regular basis. This begs the question “what would make a person open our emailer or click the ‘learn more’ button which takes them to our website?” The answer? “An amazing visual representation of the event”

VR APPROACH

INTERGRATED MARKETING STRATEGY - VIRAL CAMPAIGN

Following our ‘Claw & Paw Model’ the following is an icentive driven viral campaign to promote the event. We dipatched to the main PCI database using a branded emailer. The campaign invited members to the event but most importantly encouraged users to invite friends & family to the event in exchange of a chance to win Guest Musician CDs or Gift Vouchers .

The invitation campaign was supported by print posters displayed at strategic locations, event leaflets, social networks and most importantly, the main website banners and event page.

EVENT: INTERGRATED MARKETING STRATEGY

CLAW & PAW MODELCLAW:The resources deployed into the digital, tv and print marketing environment that drive users to the paw

PAW:The resources deployed into the website / online presence itself

EVENT WEBSITE PAGE& EVENT BANNERS

EVENT VIDEOCHURCH SERVICES

FACEBOOK PAGE

EMAILERS

EVENT POSTERS& PAMPHLETS

PERFECTING CHURCH EVENT/ VOICES OF THE PROPHETS / EVENT BRANDING: ARTWORK

PERFECTING CHURCH EVENT/ VOICES OF THE PROPHETS / EVENT MARKETING: POSTER

PERFECTING CHURCH EVENT/ VOICES OF THE PROPHETS / EVENT MARKETING: Z-FOLD PAMPHLETS

PERFECTING CHURCH EVENT/ VOICES OF THE PROPHETS / EVENT MARKETING: DISPLAY STANDS

PERFECTING CHURCH EVENT/ VOICES OF THE PROPHETS / ONLINE MARKETING: WEBSITE BRANDING & BANNERS

PERFECTING CHURCH EVENT/ VOICES OF THE PROPHETS / ONLINE MARKETING: FACEBOOK

PERFECTING CHURCH EVENT/ VOICES OF THE PROPHETS / EVENT MARKETING: BILLBOARD CONCEPT

PERFECTING CHURCH EVENT/ VOICES OF THE PROPHETS / EVENT MARKETING: MESSAGE SERIES

OUR WORK/ MORE CLIENTS NEW AFRICA GATEWAY CHURCH

CLIENT: NEW AFRICA GATEWAY CHURCHSERVICES RENDERED: CHURCH BRANDING: WEB MEDIA - CHURCH ONLINE PLATFORMS EVENT BRANDING & MARKETING TV & ANIMATION PRODUCTION

NEW AFRICA GATEWAY CHURCH / CHURCH BRANDING: LOGO ENHANCEMENT

NEW AFRICA GATEWAY CHURCH / CHURCH BRANDING: STATIONERY - FOLDER, LETTERHEAD, PAPER BAG, ENVELOPES

NEW AFRICA GATEWAY CHURCH / CHURCH BRANDING: CHURCH PROFILE

NEW AFRICA GATEWAY CHURCH / CHURCH BRANDING: CHURCH PROFILE

NEW AFRICA GATEWAY CHURCH / WEB MEDIA/ CHURCH MAIN WEBSITE

NEW AFRICA GATEWAY CHURCH / WEB MEDIA/ ONLINE PLATFORMS

GATEWAY NETWORK GATEWAY eSTORE

EVENT: INTERGRATED MARKETING STRATEGY

CLAW & PAW MODELCLAW:The resources deployed into the digital, tv and print marketing environment that drive users to the paw

PAW:The resources deployed into the website / online presence itself

EVENT WEBSITE WITH EVENT

REGISTRATION

EVENT INVITATIONVIDEO

FACEBOOK PAGE

EMAILERS

EVENTINVITATION

PACK

NEW AFRICA GATEWAY CHURCH / EVENT/ BRANDING: EVENT LOGO & IMAGE

NEW AFRICA GATEWAY CHURCH / EVENT/ MARKETING: INVITATION PACK

NEW AFRICA GATEWAY CHURCH / EVENT/ MARKETING: EVENT BANNERS, WEBSITE & POSTERS

NEW AFRICA GATEWAY CHURCH / EVENT/ MARKETING: EVENT WEBSITE

C. +27 83 394 3372 F. +27 86 551 0389 E. admin@visualrepublic.co.za W. www.churchmediaboost.com

CHURCH MEDIA BOOST IS A SUBSIDIARY OF VISUAL REPUBLIC MEDIA CC REG: 2008/230479/23

38 HAKEA CRESCENT, SE 3, VANDERBIJLPARK, GAUTENG, RSA, 1911

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