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ShopSocially and Yahoo! webinar presented 5 must-have strategies to generate 10X social ROI. These strategies are: 1. Move to Viral Email Acquisition 2. Drive Customer Acquisition via Referral Programs 3. Encourage Visual Commerce by Converting Selfies into Sales 4. Use Social Login to Increase Conversions 5. Increase Loyalty by Rewarding Customers for Social Actions To implement these strategies on your website and generate 10x ROI, contact ShopSocially at shopsocially.com/platform/request-a-demo.html or write to [email protected]
Citation preview
Samir PalnitkarVP , Customer Success
ShopSocially
Oct 1, 2014
Presenters:
Nathan DixonCustomer Success Manager
ShopSocially
5 Must-Have Strategies to Boost Conversion, Get Referrals, and
Generate 10x ROI
Introductions
Friend Recommendations are 7X more trusted
5 Must-Have Strategies for 10X Social ROI
Best practices to maximize ROI
Q&A
Agenda
i
?
10XROI
Comprehensive Social Commerce Platform Started in 2010 500+ customers Focused on generating ROI
LinkShare Technology
Genius Award
Most promising private companies
2013
Featured in a recent Social Commerce case
study
Top StartupAward
Ask-a-Friend
Refer-a-Friend
Get-a-Fan
Social Connect
Social Login
Viral Offer Sharing
Viral Flash SaleShare-a-Purchase
Share-on-Mobile
Shopping Community
Product StoriesSocial SEO
Share-and-Win
Get-an-Email
Photomonials
Friend Recommendations are The Most Powerful Advertisements
Word-of-mouth has always been the most trusted media
The influence of what we buy is shifting from ads to friends
*Source: Forrester Research.Inc
5 Must-Have Strategies for 10X Social ROI
1. Move to Viral Email Acquisition
2. Drive Customer Acquisition via Referral Programs
3. Encourage Visual Commerce by Converting Selfies into Sales
4. Use Social Login to Increase Conversions
5. Increase Loyalty by Rewarding Customers for Social Actions
Move to Viral Email Acquisition
Strategy 1
Viral Email Acquisition via Facebook Connect
Replace email input with Facebook Connect Capture verified emails, rich profile data and add instant social virality 3X more effective than traditional email acquisitions
Rich Social Profile Acquisition
Collects rich social profile data of user Information gathered is of age, gender, location, birthday, interests,
friends, friends interests, etc.
UGG will receive the following info: your public profile, friend list, email address, relationships, birthday, interests, current city, likes and your friend’s relationships,
birthdays, interests and likes
Each subscriber also creates a Facebook post Friends look at the post and become subscribers too This circle expands virally
Email Acquisition Goes Viral
Generate Deep Social Insights
Track back referral clicks to identify social influencers for your brand Generate deep insights into social persona of your customers
Drive Customer Acquisition via aReferral Program
Strategy 2
Reward Users for Referrals via Website & Email
Reward your customers for referring you to their friends Both sharers and their friends get a reward Generate up to 10% incremental traffic through referrals
Encourage Referrals After a Purchase
Convert buyers into brand ambassadors 10% participation rate 5 referral clicks per share
Drive Visual Commerce by Converting Selfies into Sales
Strategy 3
Turn Selfies into a Photo Testimonial Gallery
Gather photo testimonials via Facebook, Instagram, Twitter Add a link to a customer photo gallery from your home page Enable product discovery to increase engagement by 15%
Show Customer Photos on Product Pages
Showcase customer photos on the product pages as social proof Ability to moderate Increase conversion rate by up to 21%
Use Social Login to Increase Conversions
Strategy 4
Social Profile is the New Customer Identity
By end of 2015, 50% of the new retail customer identities will be based on social network identities (source: Gartner)
Enable users to login via Facebook, Google, Yahoo!, Amazon, Twitter
Social Profile Drives Sales Conversions
Socially logged in users are more likely to share positive comment Social login increases customer registrations by 33% Transaction/ cart abandonment is reduced by up to 46%
Increase Loyalty by Rewarding Customers for Social Actions
Strategy 5
Convert Social Activity on Site Into Brand Loyalty Points
Source:*http://en.wikipedia.org/wiki/Robert_Cialdini
Reward customers with loyalty points for social actions on site Encourages social activity on site Drives repeat purchases of loyal customers
Summing Up:5 Must-Have Strategies for 10X Social ROI
1. Move to Viral Email Acquisition
2. Drive Customer Acquisition via Referral Programs
3. Encourage Visual Commerce by Converting Selfies into Sales
4. Use Social Login to Increase Conversions
5. Increase Loyalty by Rewarding Customers for Social Actions
Best Practices to Maximize Social ROI
Use A/B testing to evaluate the precise impact of social strategy in clear business terms
Personalize user experience based on users’ web-browsing history, social profile data, location and access device
Track every referral click to compute your social ROI
ShopSocially is a One-Stop Solution for Social, Referral and Retention
Turbo Charge Your Social ROI via ShopSocially on Yahoo! Commerce Central
Enable ShopSocially platform on Yahoo! Commerce Central athttps://commercecentral.yahoo.com/apps/shopsocially
Special Offer for today’s attendees
SS-Holiday-14 Mention the code above to get one free month
or an iPad mini with one year [email protected]@ShopSocially.com http://shopsocially.com
+1 650 701 7759OR
Go to the Yahoo Commerce Central Page to sign up.