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@stephenfairley Legal Marketing Using Social Media To Boost Referrals @StephenFairle y Therainmakerinstitu te.com Therainmakerblog.co m

Using Social Media To Boost Referrals

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Social Media Marketing Tips for Attorneys.

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Page 1: Using Social Media To Boost Referrals

@stephenfairley

Legal Marketing Using Social Media To Boost Referrals

@StephenFairleyTherainmakerinstitute.comTherainmakerblog.com

Page 2: Using Social Media To Boost Referrals

@stephenfairley

56% of attorneys are already using a social network

Facebook #2

LinkedIn #1

Page 3: Using Social Media To Boost Referrals

@stephenfairley

Attorneys Need to Have a Presence on

All of them

Attorneys Need to Have a Presence on

All of them

Page 4: Using Social Media To Boost Referrals

@stephenfairley

What many people fail to understand is how people are using social media today

Page 5: Using Social Media To Boost Referrals

@stephenfairley

Social networks are more and more being

used as personal search engines

Page 6: Using Social Media To Boost Referrals

@stephenfairley

Have integrated social media into their search results

Google

&

Bing

Page 7: Using Social Media To Boost Referrals

@stephenfairley

When you are looking for a recommendation

What do you trust more -- a Google search or one of your friends?

Tens of thousands of searches are conducted every day on Facebook

Tens of thousands of searches are conducted every day on Facebook

Page 8: Using Social Media To Boost Referrals

@stephenfairley

ShiftAsking your friends and colleagues for

a referral has simply moved online

DiscoverDiscover ShareShare

Page 9: Using Social Media To Boost Referrals

@stephenfairley

Social media sites like Facebook and LinkedIn help

you keep tabs on your referral sources, so you can

interact with them more frequently

Page 10: Using Social Media To Boost Referrals

@stephenfairley

Takeaways• You must have a

presence on multiple Social Media platforms.

• Social Networks have quickly multiplied the number of people someone can ask when seeking Referrals.

• Getting Referrals from friends is a long-time practice.

Page 11: Using Social Media To Boost Referrals

@stephenfairley

Thank You

Stephen [email protected]

@stephenfairleytherainmakerblog.com

http://bit.ly/ytUuZ1