Staying young

StayingYoung

10 Insights into a mega trend

Growth Stories

Bringing you a flavour of business

growth trends...in just 5 minutes

A Futures Coaching initiative

www.futurescoaching.com

nothing newThe need to stay youthful, particularly for business,

has been around for centuries

“Men of age...object too much,consult too long,

adventure too little,repent too soon...

& seldom drive business home”

Francis Bacon (1561-1626)

The most surprising thing about mental ageing is that it happens so young

but it's very difficult

15-17 18-24 25-34 35-44 45-54 55-64 65+0

10

20

30

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50

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70

80

Age band

% A

gree

ing

I'm always searching for new things

(Source: Sociovision 3SC UK, 2005)

So people progressively close down optionsand take the safer path

low risk

(Source: Sociovision 3SC UK, 2005)

I enjoy taking risks

15-17 18-24 25-34 35-44 45-54 55-64 65+0

10

20

30

40

50

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90

100

Age band

% A

gree

ing

And increasingly they refuse fresh faces in their lives,and having fun with others

anti-social

(Source: Sociovision 3SC UK, 2005)

I like to have a good time in a crowd

15-17 18-24 25-34 35-44 45-54 55-64 65+0

10

20

30

40

50

60

70

80

Age band

% A

gree

ing

On average, young turks are more likely to evolveinto businessman A than businessman B

the wrong stuff

A

B

gettingstuck

Having an'Old Brain'means being:

- defensive, negative- grumpy, anxious- uncreative, lazy

solutionIt's about rejuvenation!

“To make or become young again” (OED)

“To train and regain youthful ways of thinking and acting in order to deliver better results”

It is possible to train and regain a 'Young Brain'

help at hand

iphone/ipad “BrainAge Test”

amazon.co.uk

Young Brains CVs

Open to

changeRisk takers

EntrepreneursSalespersons

Imaginative & creative

Energetic &

confidentTeam workers

Networkers

Always learning

Famous Young Brains

About Futures CoachingCelebrating 5 years!

Working for great clients Doing great thingsAnticipating

* the future of retail* the future of offices* the future of banking* the future of Asian women

Innovating* rejuvenating product offers* consumer healthcare NPD

Coaching* trends training for insight teams* personal rejuvenation training

Speaking* engagements from Taipei to Toronto

Researching* management interviews* expert in-depths* consumer focus groups

Rejuvenate with

Web: www.futurescoaching.com

Email: chris@futurescoaching.com