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Staying Young 10 Insights into a mega trend

Staying young

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Old Brains are bad for business. How to rejuvenate, stay young in your thoughts and deliver continued business performance

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Page 1: Staying young

StayingYoung

10 Insights into a mega trend

Page 2: Staying young

Growth Stories

Bringing you a flavour of business

growth trends...in just 5 minutes

A Futures Coaching initiative

www.futurescoaching.com

Page 3: Staying young

nothing newThe need to stay youthful, particularly for business,

has been around for centuries

“Men of age...object too much,consult too long,

adventure too little,repent too soon...

& seldom drive business home”

Francis Bacon (1561-1626)

Page 4: Staying young

The most surprising thing about mental ageing is that it happens so young

but it's very difficult

15-17 18-24 25-34 35-44 45-54 55-64 65+0

10

20

30

40

50

60

70

80

Age band

% A

gree

ing

I'm always searching for new things

(Source: Sociovision 3SC UK, 2005)

Page 5: Staying young

So people progressively close down optionsand take the safer path

low risk

(Source: Sociovision 3SC UK, 2005)

I enjoy taking risks

15-17 18-24 25-34 35-44 45-54 55-64 65+0

10

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Age band

% A

gree

ing

Page 6: Staying young

And increasingly they refuse fresh faces in their lives,and having fun with others

anti-social

(Source: Sociovision 3SC UK, 2005)

I like to have a good time in a crowd

15-17 18-24 25-34 35-44 45-54 55-64 65+0

10

20

30

40

50

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Age band

% A

gree

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Page 7: Staying young

On average, young turks are more likely to evolveinto businessman A than businessman B

the wrong stuff

A

B

Page 8: Staying young

gettingstuck

Having an'Old Brain'means being:

- defensive, negative- grumpy, anxious- uncreative, lazy

Page 9: Staying young

solutionIt's about rejuvenation!

“To make or become young again” (OED)

“To train and regain youthful ways of thinking and acting in order to deliver better results”

Page 10: Staying young

It is possible to train and regain a 'Young Brain'

help at hand

iphone/ipad “BrainAge Test”

amazon.co.uk

Page 11: Staying young

Young Brains CVs

Open to

changeRisk takers

EntrepreneursSalespersons

Imaginative & creative

Energetic &

confidentTeam workers

Networkers

Always learning

Page 12: Staying young

Famous Young Brains

Page 13: Staying young

About Futures CoachingCelebrating 5 years!

Working for great clients Doing great thingsAnticipating

* the future of retail* the future of offices* the future of banking* the future of Asian women

Innovating* rejuvenating product offers* consumer healthcare NPD

Coaching* trends training for insight teams* personal rejuvenation training

Speaking* engagements from Taipei to Toronto

Researching* management interviews* expert in-depths* consumer focus groups

Page 14: Staying young

Rejuvenate with

Web: www.futurescoaching.com

Email: [email protected]