Managing Your Library’s Online Reputation

Managing Your Library'sOnline Reputation

Sandra FernandezHouston Public Library

2012 Texas Library AssociationAnnual Conference

#txla12

The Boring Detailsrep·u·ta·tion

 [rep-yuh-tey-shuhn] noun

.the estimation in which a person or thing is held, especially by the community or the public generally; repute: a man of good reputation.

.favorable repute; good name: to ruin one's reputation by misconduct.

A favorable and publicly recognized name or standing for merit, achievement, reliability, etc.: to build up a reputation.

The estimation or name of being, having, having done, etc., something specified: He has the reputation of being a shrewd businessman.

The Boring Details

REPUTATION

A favorable and publicly recognized name or standing for merit, achievement, reliability, etc.:

to build up a reputation.

The Boring Details

Write it down!Policy or GuidelinesWhen do you respond?Who responds?

When can you delete comments?

When do you move the conversation offline?

Will you allow customers to post on your wall? tag photos? post comments on your events?

The Boring Details

Write it down!Templates & Best Practices

Schedules & Editorial Calendars

The Boring Details

Write it down!Messaging Integrate social media into daily activity

Make sure your updates are in line with the priorities and messages of your organization

Goals & Reports

Where to Find Me

Sandra Fernandezwww.sandrasays.com

Twitter.com/SandraSays

Facebook.com/SandraSays

sandra@sandrasays.com