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Hello DAWN members,Here are the slides from our most recent event: Managing Your Reputation.Enjoy!The DAWN Committee
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Joanna Lyall , Partner, Mindshare
Caroline Mastoras, Client Business Manager,
Microsoft Advertising
Nikki Wilkinson,Digital Account Manager, Carat
Kelly Jacobson-Collins,Portal Business Manager,
Microsoft
Catherine Agostinho, Digital Planning Director, OMD
UK
Kim KnapmanBrand Team Manager,
Propel
The DAWN Team
#dawnuk dawnlondon DAWN Media London
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Tonight’s agenda:
6.45-7: Introductions and LinkedIn
7-7.25: 5 mins from our panel
7.25-8: Open questions to the panel8-8.30: Drinks & get your picture
taken for your profile!
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Sally KeaneInternational Account Director, LinkedIn
Laurie KirschnerCategory Manager, LinkedIn
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Managing Your Professional ReputationDAWN Summer Event
Sally KeaneAccount Director
Laurie KirschnerHead of Category
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Our mission…
Connect the world’s
professionals to make them
more productive and
successful.
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What are professionals doing on LinkedIn?
Managing their professional identity
Building business relationships
Sharing advise and finding answers
Researching people and companies
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Professionals networking across the globe
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Tips to manage your professional reputation on LinkedIn
Put your best foot forwardBuild a valuable and trusted networkBe a thought leaderExtract business insights
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5 things to do in the next 24 hours…
Enhance your personal brand – complete your profile
Create a public URL
Commit to updating your status regularly
Join an alumni or specialist industry group
Add at least one application to your profile
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Thank you.
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Tonight’s panel…
Managing your reputation and networking
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Is your reputation a good reflection of you?
Amanda Davie Founder and Managing Director,
Reform
Kathleen SaxtonFounder, The Lighthouse Company
Amy KeanDirector of Social Media,
Havas Media
Liz SivellExecutive Creative Director,
Start Creative
Laurie Kirschner
Category Manager, LinkedIn
5
ways you can
tarnish your
digital reputatio
n - and how to
avoid them
Can we keep this to ourselves?1
May 11th, 2011 “It can take years for a celebrity to build their reputation, but it can all be undone with one tweet”
You may not be a
celebrity footballer
but...
Click in haste...
Repent at leisure
2
I know what I’m doing
3
But I’ll just check with someone I
trust
I love to mix
business with
pleasure4
Just know where to draw the
line
5
45% employers use social networking sites to research job candidates
those who conduct online checks: 29% use Facebook 26% use LinkedIn 11% search blogs 7% follow candidates on Twitter
Survey of 2,600 hiring managers 2009
top industries most likely to screen job candidates online include those that specialize in technology and sensitive information
content on social networking sites that caused them not to hire: provocative or inappropriate photographs or
information – 53% content about drinking or using drugs – 44% bad-mouthed their previous employer, co-workers
or clients – 35% showed poor communication skills – 29% made discriminatory comments – 26% lied about qualifications – 24%
shared confidential information from previous employer – 20%
content on social networking sites that caused them to hire the candidate: provided a good feel for the candidate’s
personality and fit – 50% supported candidate’s professional qualifications -
39% candidate was creative – 38% showed solid communication skills – 35% was well-rounded – 33% other people posted good references about the
candidate – 19% candidate received awards and accolades – 15%
Is your reputation a good reflection of you?
Amanda Davie Founder and Managing Director,
Reform
Kathleen SaxtonFounder, The Lighthouse Company
Amy KeanDirector of Social Media,
Havas Media
Liz SivellExecutive Creative Director,
Start Creative
Laurie Kirschner
Category Manager, LinkedIn
Using social media to build your own brand
Amy Kean, Director of Social Media
3 things to remember (in 5 minutes)
1. Use social media to establish your personality
2. Use social media to protect your profile
3. Develop social media relationships and use them
The top 15 brands in social media
Share the love
People can be useful
Is your reputation a good reflection of you?
Amanda Davie Founder and Managing Director,
Reform
Kathleen SaxtonFounder, The Lighthouse Company
Amy KeanDirector of Social Media,
Havas Media
Liz SivellExecutive Creative Director,
Start Creative
Laurie Kirschner
Category Manager, LinkedIn
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LinkedIn group: DAWN Media London
Facebook: DAWN London
Twitter: #dawnuk
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