33
kevinmullett.com twitter.com/kmullett facebook.com/kevinmullett linkedin.com/in/kevinmullett just google “kevin mullett” *note two “t’s” director of product development Managing Your Online Reputation // Kevin Mullett

Managing Your Online Reputation - CSNI

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Managing Your Online Reputation Presented by Kevin Mullett, Director of Product Development for Cirrus ABS for Cancer Services of Northeast Indiana on October 18th, 2011. Who is in control of your online reputation? Who is talking about your brand? http://www.cirrusabs.com, http://www.twitter.com/cirrusabs, http://www.facebook.com/cirrusabs, http://www.youtube.com/user/cirrusabs, http://www.linkedin.com/compaines/cirrus-abs, by email: [email protected] by phone: 1.877.817.4442

Citation preview

Page 1: Managing Your Online Reputation - CSNI

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo note two ldquotrsquosrdquo

director of product development

Managing Your Online Reputation Kevin Mullett

if you need legal advice get a lawyer

bull not a lawyer

bull not an ORM guruexpert

bull i have been caught off-guard

bull irsquove been black and blue from ORMSERM skirmishes

bull irsquove seen my share of issues normally starting with SEO audits

kmullett CSNISM

wersquore not discussing privacy

although a lack of privacy can impact your online reputation online reputation is not about privacy

kmullett CSNISM

whorsquos in control of your reputation

what would I find

100rsquos more

for brands or individuals (or individuals connected to brands)

kmullett CSNISM

reputation you create vs others

carefully monitor not only the reputation you create but that which is created about you

kmullett CSNISM

whorsquos side are these guys on

bull reports and reviews are being marketed to the consumer

bull these type of sites make sure reports show up in SERPs

bull potential to reach 1000rsquos more then your outbound message

bull traffic for them lost business for you

kmullett CSNISM

be proactive and positive

treat online reputation management as a positive ongoing activity rather than a defensive situation

kmullett CSNISM

own your brand ampor identity

control bull clog the SERPs

bull push competition off

bull be proactive not reactive

4 on page 6

7 on page 4

kmullett CSNISM

just getting indexed isnrsquot good enough

there is a big difference between getting something indexed and having it rank in SERPs

kmullett CSNISM

ut oh what if he wasnrsquot well published

NOT Louis Gray the tech blogger

kmullett CSNISM

known to all or only you

weigh what really needs to be addressed Is this known to the general public or only to you

kmullett CSNISM

action online reputation monitoring

discovery starts now bull alertslists are crucial

bull look for sentiment

bull look for engagement

bull you might be surprised

kmullett CSNISM

action start watching forhellip+misspellings

actively watch name(s) usernames nicknames brand competition others in your organization and productservice names

kmullett CSNISM

being proactive affords choice

bull how would I score for ldquokevin mullettrdquo if I had not been proactive bull junk sites built on pligg scuttle defualt wordpress and bookmarking

800+ more

kmullett CSNISM

evil doers malcontents amp competitors

be on the look out for google bowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

kmullett CSNISM

post discovery bull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

online reputation search

kmullett CSNISM

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

kmullett CSNISM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 2: Managing Your Online Reputation - CSNI

if you need legal advice get a lawyer

bull not a lawyer

bull not an ORM guruexpert

bull i have been caught off-guard

bull irsquove been black and blue from ORMSERM skirmishes

bull irsquove seen my share of issues normally starting with SEO audits

kmullett CSNISM

wersquore not discussing privacy

although a lack of privacy can impact your online reputation online reputation is not about privacy

kmullett CSNISM

whorsquos in control of your reputation

what would I find

100rsquos more

for brands or individuals (or individuals connected to brands)

kmullett CSNISM

reputation you create vs others

carefully monitor not only the reputation you create but that which is created about you

kmullett CSNISM

whorsquos side are these guys on

bull reports and reviews are being marketed to the consumer

bull these type of sites make sure reports show up in SERPs

bull potential to reach 1000rsquos more then your outbound message

bull traffic for them lost business for you

kmullett CSNISM

be proactive and positive

treat online reputation management as a positive ongoing activity rather than a defensive situation

kmullett CSNISM

own your brand ampor identity

control bull clog the SERPs

bull push competition off

bull be proactive not reactive

4 on page 6

7 on page 4

kmullett CSNISM

just getting indexed isnrsquot good enough

there is a big difference between getting something indexed and having it rank in SERPs

kmullett CSNISM

ut oh what if he wasnrsquot well published

NOT Louis Gray the tech blogger

kmullett CSNISM

known to all or only you

weigh what really needs to be addressed Is this known to the general public or only to you

kmullett CSNISM

action online reputation monitoring

discovery starts now bull alertslists are crucial

bull look for sentiment

bull look for engagement

bull you might be surprised

kmullett CSNISM

action start watching forhellip+misspellings

actively watch name(s) usernames nicknames brand competition others in your organization and productservice names

kmullett CSNISM

being proactive affords choice

bull how would I score for ldquokevin mullettrdquo if I had not been proactive bull junk sites built on pligg scuttle defualt wordpress and bookmarking

800+ more

kmullett CSNISM

evil doers malcontents amp competitors

be on the look out for google bowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

kmullett CSNISM

post discovery bull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

online reputation search

kmullett CSNISM

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

kmullett CSNISM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 3: Managing Your Online Reputation - CSNI

wersquore not discussing privacy

although a lack of privacy can impact your online reputation online reputation is not about privacy

kmullett CSNISM

whorsquos in control of your reputation

what would I find

100rsquos more

for brands or individuals (or individuals connected to brands)

kmullett CSNISM

reputation you create vs others

carefully monitor not only the reputation you create but that which is created about you

kmullett CSNISM

whorsquos side are these guys on

bull reports and reviews are being marketed to the consumer

bull these type of sites make sure reports show up in SERPs

bull potential to reach 1000rsquos more then your outbound message

bull traffic for them lost business for you

kmullett CSNISM

be proactive and positive

treat online reputation management as a positive ongoing activity rather than a defensive situation

kmullett CSNISM

own your brand ampor identity

control bull clog the SERPs

bull push competition off

bull be proactive not reactive

4 on page 6

7 on page 4

kmullett CSNISM

just getting indexed isnrsquot good enough

there is a big difference between getting something indexed and having it rank in SERPs

kmullett CSNISM

ut oh what if he wasnrsquot well published

NOT Louis Gray the tech blogger

kmullett CSNISM

known to all or only you

weigh what really needs to be addressed Is this known to the general public or only to you

kmullett CSNISM

action online reputation monitoring

discovery starts now bull alertslists are crucial

bull look for sentiment

bull look for engagement

bull you might be surprised

kmullett CSNISM

action start watching forhellip+misspellings

actively watch name(s) usernames nicknames brand competition others in your organization and productservice names

kmullett CSNISM

being proactive affords choice

bull how would I score for ldquokevin mullettrdquo if I had not been proactive bull junk sites built on pligg scuttle defualt wordpress and bookmarking

800+ more

kmullett CSNISM

evil doers malcontents amp competitors

be on the look out for google bowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

kmullett CSNISM

post discovery bull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

online reputation search

kmullett CSNISM

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

kmullett CSNISM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 4: Managing Your Online Reputation - CSNI

whorsquos in control of your reputation

what would I find

100rsquos more

for brands or individuals (or individuals connected to brands)

kmullett CSNISM

reputation you create vs others

carefully monitor not only the reputation you create but that which is created about you

kmullett CSNISM

whorsquos side are these guys on

bull reports and reviews are being marketed to the consumer

bull these type of sites make sure reports show up in SERPs

bull potential to reach 1000rsquos more then your outbound message

bull traffic for them lost business for you

kmullett CSNISM

be proactive and positive

treat online reputation management as a positive ongoing activity rather than a defensive situation

kmullett CSNISM

own your brand ampor identity

control bull clog the SERPs

bull push competition off

bull be proactive not reactive

4 on page 6

7 on page 4

kmullett CSNISM

just getting indexed isnrsquot good enough

there is a big difference between getting something indexed and having it rank in SERPs

kmullett CSNISM

ut oh what if he wasnrsquot well published

NOT Louis Gray the tech blogger

kmullett CSNISM

known to all or only you

weigh what really needs to be addressed Is this known to the general public or only to you

kmullett CSNISM

action online reputation monitoring

discovery starts now bull alertslists are crucial

bull look for sentiment

bull look for engagement

bull you might be surprised

kmullett CSNISM

action start watching forhellip+misspellings

actively watch name(s) usernames nicknames brand competition others in your organization and productservice names

kmullett CSNISM

being proactive affords choice

bull how would I score for ldquokevin mullettrdquo if I had not been proactive bull junk sites built on pligg scuttle defualt wordpress and bookmarking

800+ more

kmullett CSNISM

evil doers malcontents amp competitors

be on the look out for google bowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

kmullett CSNISM

post discovery bull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

online reputation search

kmullett CSNISM

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

kmullett CSNISM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 5: Managing Your Online Reputation - CSNI

reputation you create vs others

carefully monitor not only the reputation you create but that which is created about you

kmullett CSNISM

whorsquos side are these guys on

bull reports and reviews are being marketed to the consumer

bull these type of sites make sure reports show up in SERPs

bull potential to reach 1000rsquos more then your outbound message

bull traffic for them lost business for you

kmullett CSNISM

be proactive and positive

treat online reputation management as a positive ongoing activity rather than a defensive situation

kmullett CSNISM

own your brand ampor identity

control bull clog the SERPs

bull push competition off

bull be proactive not reactive

4 on page 6

7 on page 4

kmullett CSNISM

just getting indexed isnrsquot good enough

there is a big difference between getting something indexed and having it rank in SERPs

kmullett CSNISM

ut oh what if he wasnrsquot well published

NOT Louis Gray the tech blogger

kmullett CSNISM

known to all or only you

weigh what really needs to be addressed Is this known to the general public or only to you

kmullett CSNISM

action online reputation monitoring

discovery starts now bull alertslists are crucial

bull look for sentiment

bull look for engagement

bull you might be surprised

kmullett CSNISM

action start watching forhellip+misspellings

actively watch name(s) usernames nicknames brand competition others in your organization and productservice names

kmullett CSNISM

being proactive affords choice

bull how would I score for ldquokevin mullettrdquo if I had not been proactive bull junk sites built on pligg scuttle defualt wordpress and bookmarking

800+ more

kmullett CSNISM

evil doers malcontents amp competitors

be on the look out for google bowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

kmullett CSNISM

post discovery bull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

online reputation search

kmullett CSNISM

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

kmullett CSNISM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 6: Managing Your Online Reputation - CSNI

whorsquos side are these guys on

bull reports and reviews are being marketed to the consumer

bull these type of sites make sure reports show up in SERPs

bull potential to reach 1000rsquos more then your outbound message

bull traffic for them lost business for you

kmullett CSNISM

be proactive and positive

treat online reputation management as a positive ongoing activity rather than a defensive situation

kmullett CSNISM

own your brand ampor identity

control bull clog the SERPs

bull push competition off

bull be proactive not reactive

4 on page 6

7 on page 4

kmullett CSNISM

just getting indexed isnrsquot good enough

there is a big difference between getting something indexed and having it rank in SERPs

kmullett CSNISM

ut oh what if he wasnrsquot well published

NOT Louis Gray the tech blogger

kmullett CSNISM

known to all or only you

weigh what really needs to be addressed Is this known to the general public or only to you

kmullett CSNISM

action online reputation monitoring

discovery starts now bull alertslists are crucial

bull look for sentiment

bull look for engagement

bull you might be surprised

kmullett CSNISM

action start watching forhellip+misspellings

actively watch name(s) usernames nicknames brand competition others in your organization and productservice names

kmullett CSNISM

being proactive affords choice

bull how would I score for ldquokevin mullettrdquo if I had not been proactive bull junk sites built on pligg scuttle defualt wordpress and bookmarking

800+ more

kmullett CSNISM

evil doers malcontents amp competitors

be on the look out for google bowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

kmullett CSNISM

post discovery bull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

online reputation search

kmullett CSNISM

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

kmullett CSNISM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 7: Managing Your Online Reputation - CSNI

be proactive and positive

treat online reputation management as a positive ongoing activity rather than a defensive situation

kmullett CSNISM

own your brand ampor identity

control bull clog the SERPs

bull push competition off

bull be proactive not reactive

4 on page 6

7 on page 4

kmullett CSNISM

just getting indexed isnrsquot good enough

there is a big difference between getting something indexed and having it rank in SERPs

kmullett CSNISM

ut oh what if he wasnrsquot well published

NOT Louis Gray the tech blogger

kmullett CSNISM

known to all or only you

weigh what really needs to be addressed Is this known to the general public or only to you

kmullett CSNISM

action online reputation monitoring

discovery starts now bull alertslists are crucial

bull look for sentiment

bull look for engagement

bull you might be surprised

kmullett CSNISM

action start watching forhellip+misspellings

actively watch name(s) usernames nicknames brand competition others in your organization and productservice names

kmullett CSNISM

being proactive affords choice

bull how would I score for ldquokevin mullettrdquo if I had not been proactive bull junk sites built on pligg scuttle defualt wordpress and bookmarking

800+ more

kmullett CSNISM

evil doers malcontents amp competitors

be on the look out for google bowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

kmullett CSNISM

post discovery bull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

online reputation search

kmullett CSNISM

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

kmullett CSNISM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 8: Managing Your Online Reputation - CSNI

own your brand ampor identity

control bull clog the SERPs

bull push competition off

bull be proactive not reactive

4 on page 6

7 on page 4

kmullett CSNISM

just getting indexed isnrsquot good enough

there is a big difference between getting something indexed and having it rank in SERPs

kmullett CSNISM

ut oh what if he wasnrsquot well published

NOT Louis Gray the tech blogger

kmullett CSNISM

known to all or only you

weigh what really needs to be addressed Is this known to the general public or only to you

kmullett CSNISM

action online reputation monitoring

discovery starts now bull alertslists are crucial

bull look for sentiment

bull look for engagement

bull you might be surprised

kmullett CSNISM

action start watching forhellip+misspellings

actively watch name(s) usernames nicknames brand competition others in your organization and productservice names

kmullett CSNISM

being proactive affords choice

bull how would I score for ldquokevin mullettrdquo if I had not been proactive bull junk sites built on pligg scuttle defualt wordpress and bookmarking

800+ more

kmullett CSNISM

evil doers malcontents amp competitors

be on the look out for google bowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

kmullett CSNISM

post discovery bull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

online reputation search

kmullett CSNISM

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

kmullett CSNISM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 9: Managing Your Online Reputation - CSNI

just getting indexed isnrsquot good enough

there is a big difference between getting something indexed and having it rank in SERPs

kmullett CSNISM

ut oh what if he wasnrsquot well published

NOT Louis Gray the tech blogger

kmullett CSNISM

known to all or only you

weigh what really needs to be addressed Is this known to the general public or only to you

kmullett CSNISM

action online reputation monitoring

discovery starts now bull alertslists are crucial

bull look for sentiment

bull look for engagement

bull you might be surprised

kmullett CSNISM

action start watching forhellip+misspellings

actively watch name(s) usernames nicknames brand competition others in your organization and productservice names

kmullett CSNISM

being proactive affords choice

bull how would I score for ldquokevin mullettrdquo if I had not been proactive bull junk sites built on pligg scuttle defualt wordpress and bookmarking

800+ more

kmullett CSNISM

evil doers malcontents amp competitors

be on the look out for google bowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

kmullett CSNISM

post discovery bull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

online reputation search

kmullett CSNISM

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

kmullett CSNISM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 10: Managing Your Online Reputation - CSNI

ut oh what if he wasnrsquot well published

NOT Louis Gray the tech blogger

kmullett CSNISM

known to all or only you

weigh what really needs to be addressed Is this known to the general public or only to you

kmullett CSNISM

action online reputation monitoring

discovery starts now bull alertslists are crucial

bull look for sentiment

bull look for engagement

bull you might be surprised

kmullett CSNISM

action start watching forhellip+misspellings

actively watch name(s) usernames nicknames brand competition others in your organization and productservice names

kmullett CSNISM

being proactive affords choice

bull how would I score for ldquokevin mullettrdquo if I had not been proactive bull junk sites built on pligg scuttle defualt wordpress and bookmarking

800+ more

kmullett CSNISM

evil doers malcontents amp competitors

be on the look out for google bowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

kmullett CSNISM

post discovery bull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

online reputation search

kmullett CSNISM

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

kmullett CSNISM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 11: Managing Your Online Reputation - CSNI

known to all or only you

weigh what really needs to be addressed Is this known to the general public or only to you

kmullett CSNISM

action online reputation monitoring

discovery starts now bull alertslists are crucial

bull look for sentiment

bull look for engagement

bull you might be surprised

kmullett CSNISM

action start watching forhellip+misspellings

actively watch name(s) usernames nicknames brand competition others in your organization and productservice names

kmullett CSNISM

being proactive affords choice

bull how would I score for ldquokevin mullettrdquo if I had not been proactive bull junk sites built on pligg scuttle defualt wordpress and bookmarking

800+ more

kmullett CSNISM

evil doers malcontents amp competitors

be on the look out for google bowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

kmullett CSNISM

post discovery bull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

online reputation search

kmullett CSNISM

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

kmullett CSNISM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 12: Managing Your Online Reputation - CSNI

action online reputation monitoring

discovery starts now bull alertslists are crucial

bull look for sentiment

bull look for engagement

bull you might be surprised

kmullett CSNISM

action start watching forhellip+misspellings

actively watch name(s) usernames nicknames brand competition others in your organization and productservice names

kmullett CSNISM

being proactive affords choice

bull how would I score for ldquokevin mullettrdquo if I had not been proactive bull junk sites built on pligg scuttle defualt wordpress and bookmarking

800+ more

kmullett CSNISM

evil doers malcontents amp competitors

be on the look out for google bowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

kmullett CSNISM

post discovery bull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

online reputation search

kmullett CSNISM

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

kmullett CSNISM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 13: Managing Your Online Reputation - CSNI

action start watching forhellip+misspellings

actively watch name(s) usernames nicknames brand competition others in your organization and productservice names

kmullett CSNISM

being proactive affords choice

bull how would I score for ldquokevin mullettrdquo if I had not been proactive bull junk sites built on pligg scuttle defualt wordpress and bookmarking

800+ more

kmullett CSNISM

evil doers malcontents amp competitors

be on the look out for google bowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

kmullett CSNISM

post discovery bull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

online reputation search

kmullett CSNISM

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

kmullett CSNISM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 14: Managing Your Online Reputation - CSNI

being proactive affords choice

bull how would I score for ldquokevin mullettrdquo if I had not been proactive bull junk sites built on pligg scuttle defualt wordpress and bookmarking

800+ more

kmullett CSNISM

evil doers malcontents amp competitors

be on the look out for google bowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

kmullett CSNISM

post discovery bull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

online reputation search

kmullett CSNISM

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

kmullett CSNISM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 15: Managing Your Online Reputation - CSNI

evil doers malcontents amp competitors

be on the look out for google bowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

kmullett CSNISM

post discovery bull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

online reputation search

kmullett CSNISM

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

kmullett CSNISM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 16: Managing Your Online Reputation - CSNI

post discovery bull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

online reputation search

kmullett CSNISM

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

kmullett CSNISM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 17: Managing Your Online Reputation - CSNI

dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

kmullett CSNISM

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 18: Managing Your Online Reputation - CSNI

attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

kmullett CSNISM

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 19: Managing Your Online Reputation - CSNI

action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

kmullett CSNISM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 20: Managing Your Online Reputation - CSNI

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett CSNISM

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 21: Managing Your Online Reputation - CSNI

documentation is cheap

bull discovered bull documented bull tracked bull removed

kmullett CSNISM

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 22: Managing Your Online Reputation - CSNI

defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett CSNISM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 23: Managing Your Online Reputation - CSNI

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait consider a response or deletion carefully

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

kmullett CSNISM

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 24: Managing Your Online Reputation - CSNI

removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett CSNISM

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 25: Managing Your Online Reputation - CSNI

dougrsquos trick brilliant in itrsquos simplicity

bull buy a stock photo to place on the page (my mega list of agencies)

bull report them to the stock agency for infringement

kmullett CSNISM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 26: Managing Your Online Reputation - CSNI

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett CSNISM

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 27: Managing Your Online Reputation - CSNI

action social media brandidentity checks

grab your brandidentity

kmullett CSNISM

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 28: Managing Your Online Reputation - CSNI

action local listings for citations

grab your local listings getlistedorg

be consistent with citation name address phone number

kmullett CSNISM

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 29: Managing Your Online Reputation - CSNI

action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

kmullett CSNISM

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 30: Managing Your Online Reputation - CSNI

good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

kmullett CSNISM

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 31: Managing Your Online Reputation - CSNI

get tips tricks invites and info

Find out whatrsquos in

The Puzzle Box

bitlyThePuzzleBox

or text CIRRUSABS to 71813

kmullett CSNISM

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 32: Managing Your Online Reputation - CSNI

kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Managing Your Online Reputation Kevin Mullett

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35
Page 33: Managing Your Online Reputation - CSNI

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes from the presentation in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

Managing Your Online Reputation Kevin Mullett

  • Slide Number 1
  • if you need legal advice get a lawyer
  • wersquore not discussing privacy
  • whorsquos in control of your reputation
  • reputation you create vs others
  • whorsquos side are these guys on
  • be proactive and positive
  • own your brand ampor identity
  • just getting indexed isnrsquot good enough
  • ut oh what if he wasnrsquot well published
  • known to all or only you
  • action online reputation monitoring
  • action start watching forhellip+misspellings
  • being proactive affords choice
  • evil doers malcontents amp competitors
  • online reputation search
  • dig a little deeper once you know
  • attention is the right tool
  • action document EVERYTHING
  • here comes the Calvary
  • documentation is cheap
  • defamation is better than opinion
  • yoursquove decided it really is a problem
  • removal
  • dougrsquos trick brilliant in itrsquos simplicity
  • action jobs will change your name wonrsquot
  • action social media brandidentity checks
  • action local listings for citations
  • action are you winning
  • good ORM is good for SEO
  • get tips tricks invites and info
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 35