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Online Personality & Managing Online Reputation
Karen Freberg, M.A. Doctoral Candidate: Public Relations
School of Advertising and Public Relations College of Communication and Information
The University of Tennessee [email protected]
Agenda Online Personality
Online Portfolios
Managing Online Presence
& Reputation
Final Thoughts
Questions & Comments
What is an online personality? A personality combines of all the attributes--behavioral,
temperamental, emotional and mental--that characterize a unique individual.
An online personality is exactly the same – but it is captured virtually online in various forms – such as blogs, videos, podcasts, pictures, updates, and conversations with others online.
What is an Online Portfolio? Electronic Portfolios (or also known as E-‐Portfolios) are a collection of materials that a user uploads online Materials can include Word documents, pictures, music, audio Giles, videos, etc.
The purpose of online portfolios is to present the user’s skills (writing, designing, etc.), highlight their personal and work experience, and continually update their information.
Why are Online Portfolios Important? • It is easy to update and change information about yourself
• A visual and interactive resume • Helps manage your online presence and reputation • Allows you to include more visual, audio, and other examples of your work • Ex. InDesign, iMovie, Photoshop, Adobe Flash, etc. • Can show future employers your range in abilities and skills
• Easy to access: Online, downloadable documents, links • Ex. PDF Giles, web site links, etc.
Steps to setting up Online Portfolio 1. Outline Your Objectives
What are my professional and personal goals for my online portfolio? What type of job am I looking for? What industry do I want to work in? What are my best skills, and how can I show
this online? How do I want to present myself to future
employers? What is my “personal brand?” How am I going to distinguish myself from other
PR undergraduates who are searching for the same jobs?
Steps to setting up Online Portfolio cont. 2. Research other Online Portfolios
Identify industry and potential employers (ex. PR Girms, agencies, graduate schools, etc.) you would want to work for
Identify your personal and professional values
Conduct background research (ex. organizational history, key players at Girm or agency, past campaigns, professors and research interests, qualiGications, etc.)
Find out what type of candidate they are looking for (skills, knowledge, experience, abilities, etc.)
Steps to setting up Online Portfolio cont. 3. Select Theme / Design for Online Portfolio
4. Collect Materials for Online Portfolio Papers, presentations, videos, brochures, web sites,
graphic designs, etc. Write a sentence or two that the importance of each
piece is, what skills was needed to complete the piece, importance and contribution to academic and professional experience, and why this particular piece represents you and your work
Make your online portfolio as a social media resume
Must-‐haves for Online Portfolios Resume (separate page and PDF Gile) Objective, Education, Work experience, Job Skills, Activities, Skills, Honors, etc.
Contact information (Email Address) Professional Picture Work Experience Section with examples of PR work
Links Professional Organization Associations / PR Firms
Education (Link to University / Major / Date of Graduation)
Social Networking web sites Facebook, LinkedIn, Twitter, Ning Communities
Card.ly
Examples of Online Portfolios / Social Media Resumes
Rachel Gossett University of Tennessee Alum ’07
Jamie Lonie University of Tennessee ‘10
PR Prospects (Auburn University, Fall 2009) Katie Hoch Whitney West Marvin Jones Brooke Bloom Jenni Breland Other Online Portfolios
Managing Online Presence & Reputation
Something to think about…
“It takes many good deeds to build a good reputation, and only one bad one to lose it”
-- Benjamin Franklin
Why do you need to manage your presence / reputation online?
More people are going online for news, information about companies and jobs, and networking.
The internet is an important medium for PR professionals to not only know, but also understand how it works.
Employers today search online when they are interviewing job candidates.
You need to be aware of what is posted and shared on you online
By managing your brand with a personal web site, online portfolio, social media resume, and blog, you will have a little more control over what is posted online.
Your reputation is your most priceless possession, once it is lost, it is very hard to get it back!
Online Reputation
Personality
Professional Content
Technology
Online Portfolio / Website
Consistent & Engaging Interactivity
What NOT to do or say on social media!
Managing Online Presence
Having personal web site / blog / social networking site
Be aware of latest technologies Friendsfeed Social Mention Other tools to monitor Online Reputation
Use Social Media Strategically Facebook => Social LinkedIn => Professional Twitter => Networking & Updating Status
Check what others are posting about you (“friends”)
Search Google and Blog Sites (ex. Technorati)
Look at Social Media Comments and Discussion Board Threads for your Name Facebook, Google, Twitter, Technorati, Social Mention
Managing Online Presence cont.
• Don’t get into arguments online with people (ex. Facebook, discussion boards, forums, etc)
• Need to understand social media & how to these tools
• Be conscious of what you post -‐-‐ How would this look to my future employer? How is this going to impact my personal brand and reputation? Would I want to see this online for everyone to see?
• Check out what is posted on yourself on social networking sites (ex. MySpace and Facebook)
• Be your own PR person! Have your own media outlet!
Online Presence Continuum
Too transparent Too closed Balanced Online Presence
Facebook Places Best practices and things to think
about Own your place – make sure that you
see who is checking in
Watch to see if any of your friends are checking you in at places – whether you are there… or not.
Understand the risks related to checking in and giving out location – privacy issues / geo-targeting issues
Issues of broadcasting to everyone’s friends on Facebook on where you are at
Control of checking in on Facebook Places is in the hands of not only you – but your “friends”
Here is something to think about…. Imagine this scenario - What do you do if
you are working at home on a project for school / work / or other professional projects, but then you are “tagged” being somewhere else and your friends at a party.
Plus, they would also comment on your behavior at this event, which would reflect on your reputation
This information is broadcasted to not only their friends, but yours – including your co-workers, friends, family, and employers.
How would YOU manage this situation proactively and your online reputation?
Personal Example of Managing Online Presence
www.karenfreberg.com
www.karenfreberg.com/blog
Hitslog: Sitemeter
Final Thoughts “Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.”
-- John Wooden
Managing Online Presence Articles Online Reputation Management Press Release (PR Newswire)
What is Social Reputation? (StepRep Blog)
Ten free tools for monitoring your brand’s reputation online
How to build your brand online
Ping in the New Year!: Simplify management and improve awareness of your online presence (PR Tactics & The Strategist Online, January 8, 2009)
How personal branding can increase your job security (PR Tactics & The Strategist Online, December 12, 2008)
Questions or Comments?
Thank you!
Karen Freberg, M.A. Website: www.karenfreberg.com Blog: www.karenfreberg.com/blog Twitter: @kfreberg
