Managing PersonalOnline Reputation

@amayfield

Brighton University 9 November 2012

So, I wrote thisbook

http://goo.gl/sn8r4

My new chapters would be...

http://goo.gl/sn8r4

Being foundFirst impressionsWhat you do What others say Earning attentionA reputation for... Public and private selfBad things

The ingredients of managing online reputation

http://goo.gl/sn8r4

Why online reputationmatters

Social mediarevolution

image (cc) Annalisano | Flickr

Social is homo sapiens USP

http://goo.gl/fLYOj

“New’ social networks

“What you know or don’t know about networks...”

Due diligencevs

Realising valuevs

Shameless self-promotion

9 rules for managingyour web shadow

Check yourweb shadow1.

Be the best & first source about yourself

Where are peoplelooking for you?

Understand your networks

LinkedIn Maps

Be present 4.

Blogs and profile pages

http://flavors.me/amayfield

http://www.antonymayfield.com/

Be useful 5.

Choose what to shareChoose what not to share

We create useful data all the time

Have your own policyon public vs. private 6.

You’re always on the record 7.

Get a thickerskin 8.

Fear of transgression

It’s not another world 9.

Working with the web

Tools and literacy

Immediate and emergent benefits

Digital literacy

Source: TweetStats.com

Serendipityengines

Working in the network

Image: by Masa Kepic aka Paolabililty

©2011

Thinking in public...

Working in public...

When to be openWhen to be closed

image (cc) Lorem Ipsum

- Design around attention, sharing and networks

- Focus on objectives, with boundaries on time

- Open and closed states...

Workflows

- Hashtags: Follow ‘em - don’t over-use ‘em...

- Search: You’d be amazed...

- Lists: Choose you you need to listen to...

- Bonus (Mute... if you can)

Make Twitter useful

- Use apps Tweetbot’s best, Osfoora and official Twitter apps also good

- Be picky: Prune your network, make it interesting...

- Never Tweet in anger Best to walk away and cool down

- Complete your profile: The more information, the more people can connect with you

- Endorsements: Give them and ask for them.

- Maintain your profile: Keep it fresh and change bits to be noticed...

- Updates Try them out, and post significant news there...

Make LinkedIn useful- Groups: Find ones which work

for you - and join in discussion

- Meet-ups: Lots of networking groups start in LinkedIn.

- Connect your profile: Add apps, especially SlideShare if you create public documents.

- Say why you are connecting People won’t always remember you

- Profile views Look at people’s profiles

- Diigo (and its close relation, Delicious)

- Google Reader - for all your feeds

- Twitter: General serendipity engine...

- LinkedIn: Who? What are they doing?

- Instagram: Fun...

My top apps and social services

- Evernote: For everything...

- Wordpress: for blogging

- Flipboard: For reading - best used with Google Reader

Make the toolswork for you

My favourite tool: Diigo

http://www.diigo.com/user/amayfield

And for power users IFTTT.com

And for power users IFTTT.com

And for power users IFTTT.com

My other favourite tools...

Research

Evernote

Diigo

Twitter search

Google

Reading

Google Reader

Reeder (Mac, iPad, iPhone)

Flipboard (iPad)

Instapaper

Blogging

MarsEdit (Mac)

Blogsy (iPad)

Wordpress

ImageWell

Tumblr

Blogging

1. Connect the thought

“that’s interesting with

the act of writing as

closely as you can....

Blogging

2. Be clear about the

point you want to

make, make it and

quit...

Writing

Scrivener

Write or Die

AWriter

Sharing

SlideShare

Scribd

LinkedIn

Facebook

Flickr

Instagram

Google+

Amazon

And for power users IFTTT.com

And for power users IFTTT.com

And for power users IFTTT.com

If you liked thisyou may also like...

There’s abook

http://goo.gl/sn8r4

There’s abusiness talk

http://goo.gl/wm54z

There’s awhite paper

http://goo.gl/7uT1x

@amayfieldbrilliantnoise.com

© 2012 Brilliant Noise - All rights reserved

Ta-dah!