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Online Reputation & Personal Brand
What is reputation?What is online reputation?Google your nameDo employers use social media to
screen potential employees?Personal Brand tells people who you
areMistakes people make with online
reputation / brand
Where to Find InformationSearch engines, social media, directory sites
What To Do When You Find ItGoogle search and Google alerts, update
friends lists, and security settingsKeep personal and professional lives
separate
RamificationsPotential employers, clients, or
colleaguesIdentity TheftPotential legal ramifications
Correct or Create Think before you postHow would it look to familyDelete accounts you no longer
useRemove contentBury bad content