LAICS 31.01.2013 Sophienberg Ole Kassow

BetternessInnovation through collaboration

31 January 2013Ole Kassow, Co-Founder at Purpose MakersCo-Organizer at TEDxCopenhagen

facebook.com/thepurposemakerspurpose.dk

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facebook.com/thepurposemakerspurpose.dk

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PurposeCulture

Engagement

Experience

Profits

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BetternessBusiness

Busyness

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Business is obsolete.

The real question is:Can companies do more than

just “business”?

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Manipulationversus

inspiration

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PriceQuality

FeaturesService

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Price

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Promotion

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Fear

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Conclusion:Manipulation works!

But...

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Engaged

UnengagedActiv

ely

uengaged

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A B C

Rewarding top performers

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As long as the tasks involved only mechanical skills, the incentives worked

as expected.

But as soon as the tasks requiredrudimentary cognitive skills, a larger reward led

to poorer performance.

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“lazy dog” by luckyfukrhttp://www.flickr.com/photos/luckyfukr/86880870/

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The cost of mistrust

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Oktober3,2253,114

1822,3671,927

10,815

November2,2794,299

05,410

33712,325

December594

1,6660

5,660632

8,552

Forskel 3 mdr-10,304

5,590-475

4,940606

Faktiskårligt tab-30,682

-39-2,47911,177

3,957

Pr. måned5,4671,163

2192,832

76310,445

1/10-30/965,60713,955

2,62633,987

9,160125,335

SuperBrugsenSuperbestNettoNemligIrma

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Zane’s Cycles

Hos Zane’s tror på de kunderne

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1 2 3 4 5 60 7 8 9 10

Detractors (bagvaskere) Passives Promoters(fans)

Net Promoter Score = % promoters - % detractors Source: Bain & Company

På en skala fra 0-10 hvad er sandsynligheden for, at du vil anbefale os til en ven eller kollega?

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NPS: 10Customer: 6 monthsRecommended to 30 people4 or more have become customers

Mark

Signe

NPS: 10Customer: 1 monthRecommended to 20 people3 or more have become customers

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OPRØR

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Vision

Business

Mission

Strategy Objectives

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Ambition

Betterness

Intention

Limitations Impera-tives

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Google’s ambition is to organize the world’s

information and make it universally accessible and

useful for all

Ambition Intention

Begræns-ninger

Impera-tiver

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PurposeMakersThursday, February 21, 13

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Limitations

Ambition

Begræns-ninger

Impera-tiver

Intention

Begræns-ninger

Intention

Let’s make "strategic limitations" instead of strategies.

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Impera-tives

Ambition

Begræns-ninger

Impera-tiver

Intention

Impera-tiver

Intention

Allow employees to do the right thing

Away with “dos” and “don’ts”

Wegmans decided that no customer was allowed to leave

unhappy

37,000 employeesRevenue: USD 5 billionEmployee churn: 7%

(others 19%)

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Open Arms - Hotel Skt. Petri

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PurposeCulture

Engagement

Experience

Profits

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