How to Engage People using Social Media

Engage People Using Social Media

© 2013

Frithjof PetscheleitBusiness CoachTweet4ok Social Media Services

frith@tweet4ok.com

Facebook.com/tweet4ok

@Tweet4ok

“Secrets” to Social Media success

© 2014

social media is the new word-of-mouth

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social media marketingleads to…

• new customers• repeat business

• referrals

A new Dimension to◦ Marketing◦ Customer Service◦ Communication◦ Networking

A new Customer◦ Connected◦ Informed◦ Greater Reach

What makes Media Social

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social media endorsements = ROI

Source: Hubspot, January 2012

likelihood of purchase when referred by social media

more likely if not referred

more likely if referred

71% 7%

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your contacts want to keep in touch, but on their terms

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add social icons to email campaigns to define your audience’s preferred channels

discover preferred channels

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Facebook LinkedIn InstagramTwitter Pinterest

what’s right for my business?

Google+

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1,000,100,000active users

522,000,000daily users

why create abusiness page?

Source: Facebook

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288,000,000active users

88%follow at least one brand

should I be usingTwitter?

Source: Global Web Index (February 2013)

Source: TechCrunch (October 2012)

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83%of B-2-B marketers are using LinkedIn

33% | 52%Nonprofits and Associations using LinkedIn

should I be usingLinkedIn?

Source: Content Marketing Institute (October 2012)

Source: Nonprofit Social Network Survey Report

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10,400,000active users

21%of users purchased something they saw on Pinterest

should I be usingPinterest?

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Source: Customer Magnetism (May 2012)

Source: PriceGrabber (April 2012)

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100 millionmonthly active users

40 millionimages are uploaded every day

should I be usingInstagram?

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Source: Instagram

Source: WebHostingBuzz (March 2013)

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343 millionmonthly active users

5 billion timesis how often the Google +1 button is used per day

should I be usingGoogle+?

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Source: GlobalWebIndex (February 2013)

Source: PRDaily.com,

“Secrets” to Social Media success

New

sletterEm

ailCall

Meeting

Building Relationships

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Hootsuitetools to manage + monitor

Conversations over Broadcasting!

Customer Service!

Ask open ended questionsListenReact asapFollow upBuild alliances with othersPost relevant content regularly

Be Present!

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social media “don’ts”what NOT to include in your Facebook, Twitter, and LinkedIn Updates.

don’t pitch. don’t overtly self-promote. don’t offer incentives to get

reviews or sharing. don’t stray from your areas of

business into: personal information, politics, sports, religion, etc.

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address and encourage “positivity” positive comments are an opportunity

– spread the message

respond…say “thank you”!

answer questions

share comments through other marketing channels

consider rewarding “positive posters”

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turn negativity around… always reach out to the

customer.

let your network know that you are addressing the issue.

always seek to satisfy and delight, not defend.

More “secrets” to Social Media success: The real power is in the network! Don’t confuse “social proof” with follower

counts Brand advocates are “word of mouth on

steroids” The ROI of Social Media is “Does my

business still exist in 5 years” Stop Selling!

QUESTIONS

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CONSTANT CONTACT TOOLS

INTRODUCTION

GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

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Until March 31