Building a Facebook Engagement Strategy

Do You Know Your Fans?

Building a Facebook Engagement Strategy

What is an Engagement Strategy?

Your Facebook Business Page

Your Facebook Business Page

Ways to Get the Word Out

Focus On Content

Step One: Who is your audience?What are they like?What are their issues?What are their interests?Why would they want to do business with

you?When are they on Facebook (estimated)

Focus On Content

Step Two: What Should You Share?ArticlesPhotosVideosPollsComments

Focus On Content

Step Three: Determine When You Can and Should Post.Look at your schedule to determine how many

times within your current calendar you can post.

Determine when your fanbase is online

Engagement Time!

Ask questions. Fill in the blank status updates. Stay current. Comment on television shows

Next Level If you’ve already taken the initial stepsTo build your engagement strategy Here are additional steps to think about:

•Connect outside of Facebook.

•Become active on their business pages.

•Become active on their blog.

•Connect personally on Facebook

Building A Facebook Engagement Strategy

Jen Vondenbrinkjen@yourlifesimplified.com

For more information check out: Facebook: http://www.facebook.com/Life.Simplified.CafeTwitter: @JVSimplifiedLinkedIn: http://www.linkedin.com/in/jenvondenbrinkWebsite: http://yourlifesimplified.comBlog: http://yourlifesimplified.com/speaker-coach