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An introduction to TrekTraka, social media marketing for adventure travel operators. www.trektraka.com
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Social Media Marketing for Adventure Travel Operators
Peter Allisone: [email protected] w: www.trektraka.com
Word-of-Mouth
Word-of-Mouth
The newWord-of-Mouth
Social Media
~900 million
Adventure Travel Trade Association2011 Research
Adventure Travel Trade Association2011 Research
Adventure Travel Trade Association2011 Research
There is a better way
TrekOperator
Operator Carries Own Trekking Clients
TrekOperator
Marketing Partner - Branded
Trekking Clients Booked via Overseas Partner
TrekOperator
TrekOperator
Marketing Partner - Branded
Via PartnerDirect
Engage operator’s customers
Bring the network to the operator’s website
Open customer’s social networks
The marketing role of TrekTraka
“Hey, I want to do that too.”
Opportunity for massive leverage
Direct Friends
And
Thei
r Frie
nds
10 clients, perhaps >1,000 see the posts
How do we connect to the Travellers Friends ?
Invitation to share:• 60-sec intro
video• Link map to
social media accounts
• URL link to map• Automatically
sent in advance of departure date
Commercial In-Confidence. Copyright 2012 TrekTraka LLC
How do we connect to the Travellers Friends ?
Invitation to share:• 60-sec intro
video• Link map to
social media accounts
• URL link to map• Automatically
sent in advance of departure date
Near real-time tracking triggers Social Media Posts
Posts direct social media friends back to Operators Web Site
Direct Friends
Key statistics – subscribers & visitors
Sources of 1,222 visits:
E-mail 254Facebook 886Twitter 77LinkedIn 5Total 1,222
Trek subscribers:
Facebook 24Twitter 0LinkedIn 1
Free Trial Available
• Trial details:–Duration - sufficient time to complete 3
successful trail trips–1 SPOT device–No charge for trial and no ongoing
commitment
Some Recent Examples
Social Media Marketing for Adventure Travel Operators
Peter Allisone: [email protected] w: www.trektraka.com
Some client’s website examples:
