Travel & Adventure

TRAVEL AND ADVENTURE TOURISM

TRAVEL AND ADVENTURETOURISM

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WE WILL DISCUSS.What is Tourism?2 types of models for business travel and tourismWorld Travel and Tourism in IndiaAdventure Tourism in IndiaTypes of AdventuresThe tourism marketNew Products of Tourism industryService providers

ContFacts and analysis

Contribution to the world economy

Futuristic Approach

WHAT IS TOURISM? Tourism comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for the purpose of leisure, business and other purposes.

What are different categories of Tourism?

LeisureCulturalNatural BasedScientific/EducationalBusiness TravelerService

2 TYPES OF BUSINESS MODELSFOR TRAVEL & TOURISM INDUSTRY Pursuit of profit in distribution of products which comprise a trip (commission income)

Gaining profit by creating value in total with original ideas/Arrangement added to combination of tour products (value added income)2 TYPES OF BUSINESS MODELSFOR TRAVEL & TOURISM

WORLD TRAVEL AND TOURISM IN 2007In 2007, the Travel & Tourism Industry around theworld is expected to:

Generate US$7 billion of economic activity, 13.2 trillion by 2017

10.4% of the total global Gross Domestic Product

231,222,000 jobs representing 8.3% of total employmentWORLD TRAVEL & TOURISM IN INDIA

THE TOURISM MARKETSectors volatility- world eventChanging consumer expectations and travelTechnology implicationsPublic policy influenceInfrastructure dependencyEnvironmental implicationsChanging distribution systemsCompetitive landscape

TOURISM INDUSTRY-Service Providers

ORIGINTravel AgenciesOutbound OperatorsInformation Services TRAVELCruise LinesAirlinesRailBusBoatDESTINATIONInbound OperatorsTour BusesHotels / Motels / LodgesTour GuidesRestaurants / Food ServicesNightlife / Entertainment

BrandingPromotionMarketingInvestmentAir connectivityRESPECTIVE ROLESGovernment sector

TOURISM FACTS & ANALYSIS

Total Domestic Tourists In 2005 3471116.

Total Foreign Tourists In 2005 36842.

Tourists Mostly Visit Assam, Sikkim & Meghalaya.

Tourisms potentials has not resulted in adequate footfalls.

INTERNATIONAL ECONOMIC GROWTHCountries with the largest projected Travel & Tourism Demand in 2006: (US$ Million)

United States1,652,646Japan522,894German 412,607China353,672France 336,535United Kingdom 328,298Spain251,972Italy246,927Canada 189,082Mexico 140,450

ADVENTURE TOURISM IN INDIAIndia Offers a wide range of adventure sports for tourists. Trekking and Skiing in the HimalayasWhite Water Rafting on the Ganges and BeasCamel and Jeep safaris in the deserts of RajasthanParagliding in Himachal, Water sports in Goa Scuba Diving in Lakshadweep and Andaman The perennial challenge of the Himalayas for mountaineersADVENTURE TOURISM ININDIA

NEW PRODUCTS FOR ADVENTURE BUNGY JUMPING

CANOPY WALKING

Types Of Adventures

TOURIST ARRIVALS

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1900

1980

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TOURIST ARRIVALS

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1991-921700

1992-931780

1993-941900

1994-951980

1995-962200

1996-972360

1997-982400

1998-992460

1999-20002500

2000-012700

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Tourist Arrivals (000. No.)

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UTOURIST EARNINGS

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1991-1999

Tourist Earnings (Rs. Cr.)

TOURIST EARNINGS

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19914200

19926000

19936400

19947100

19958200

199610000

199710200

199812000

199913200

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Tourist Earnings (Rs. Crores)

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CONTRIBUTION OF TRAVEL & TOURISM TO THE WORLD ECONOMY.

In 2004 Travel and Tourism directly accounted for 1.5 trillion USD in Gross Domestic Product and 74 million jobs.

Indirectly Travel and Tourism accounts for 4.22 trillion USD (10%) of the worlds GDP and 215 million jobs (8%) of the worlds employment.

FUTURISTIC APPROACH1234

STEPS THAT WILL DRIVE BETTER PERFORMANCE Governments continuation of liberalization policies to attract FDI.

Making TOURISM a priority sector.

Improve inter-state and inter-country communication.

Major investment in general and tourism infrastructure.

Reduction in government barriers to start and operate business.

IMPEDIMENTS TO TOURISMDEVELOPMENT

Lack of basic Infrastructure such as connectivity, Transport facilities, Good Hotels & Tourist Resorts.

Inadequate community participation & private sector initiative & investments.

UPCOMING ANALYSIS

GOVERNMENT ROLE IN TOURISM INDUSTRY Government stated priority for tourism industryRoads Airports Convention centers

Reduction of expenditure tax on travel agencies

Government classifies hotel to be the infrastructure

PROCESS OF TOURISMIN INDIASUPPLIERSConsumer satisfaction

DISTRIBUTION OF VALUE

LESSONS FROM VALUE CHAIN In long haul destinations, airport determines as much as 60% of total package cost.

Hotels account for as much as 25% of total package costs.

In emerging destination gaps:

Marketing Tour Operators Local Value added Product Development Competition Policy

TOURISM INDUSTRYS LINK WITH HOTEL INDUSTRY

HOTELS DRIVING TOURISM GROWTH

ENVIRONMENT

Protect & enhance biodiversityZero wastePollution reductionResponsible sourcing of materials PEOPLE

Cultural sensitivityHealth &safetyAccessibilityVisitors educationRelaxation &funCOMMUNITY

Fair trade & equityProtect culture heritageINFRASTRUCTURE

Innovative designsAdaptation to climate ChangesIntegrated transportation

EconomicValueBenefits to Local economyResponsible marketingLong term vision & commitmentReturns to shareholders

WHAT IS ECOTOURISM?Responsible travel to natural areas that conserves the environment & improves the well being of local people.

THE TRANSFORMATION OF TOURISM More reflexive tourists

New frontiers=> new market segments : ecotourism, adventure tourism

Places as products: cities, theme marks

Tourism as Consumerism

Americanization no longer = modernization and shifting frontier

Epicenters of post-nationalism

Shopping Malls with planes

Themed Airports

Airport Cities

Growth PolesTHE NEW CULTURE OF AIRPORTSWorking at airport cafeShopping at SCHIPOL Airport, AmsterdamDenver Airport:A locational theme

COLLAPSING GLOBAL TRAVEL SPACES

The end of territorial distance

Consumerism, rather than mobility drives tourism

Travel spaces become places Eg: Consuming places

SOTC AROUND THE WORLD

India's Leading Outbound Tour operator. World Famous Tours is the flagship brand.Escorted over 3,00,000 travelers across the globe, for more than 50 years to various destinations. We ensures -You and your family travels safe, sure and secure with the finest Indian families. Wide distribution network of 130 sales outlets and 3500 travel agents across India Ask anyone whos traveled with us and they will confirm that SOTC lives its promise of expect more. ABOUT SOTC

On Your SOTC World Famous Tours Everything Is Organized:

Exciting Sightseeing. Enjoy delicious Indian Meals a choice of vegetarian, non vegetarian & jain menus Travel with the Finest Indian families. Stay at the finest hotels all over the world. Our Professional & experienced Tour Managers to take care you on tour.

SOTC - Voted the Best Outbound Tour Operator in India by the Galileo Express Travel & Tourism Awards Committee. .

Best Outbound Tour Operator 2004, 2005 & 2006 Best Inbound Tour Operator - 2003, 2004, 2005 & 2006

Rs. 34,500Rs. 47,000Rs. 66,800

'Europe Cost Saver' By SOTC

5 days Scenic Swiss Coast Saver Tour PriceFor departure during Oct.2007 to Apr. 2008 & July 2008 to Sept. 2008

Boarding FromAdult in Twin RoomChild with BedChild without BedMumbai / DelhiRs. 29,900 + US $ 349Rs. 20,900 + US $ 349Rs. 20,900 + US $ 249Chennai / BangaloreRs. 37,400 + US $ 349Rs. 26,400 + US $ 349Rs. 26,400 + US $ 249

SOTC INDIA