Matt PilgrimPartner & Alliances Director – Sitecore UK@matt_pilgrim

Know every customer.Own every experience.Put your website at the centerof your digital marketing strategy

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who we are

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who we are

Sitecore allows you to have meaningful conversations with your customers online. Build personalised experiences, improve brand loyalty and monitor and manage your digital

marketing efforts all from one platform. Sweet.

……here

600+

employees

50countries

21awards

11years in business

6moustaches

3000customers

500

8000developers

1000partners

1solution

social butterflies

geekscoffee lovers5 45

0

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What we do

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What we do.

Sitecore provide Platform and Tools

Sagittarius provide the

craft

Immersive Digital

Experiences

Brilliant Basics

Magic Touches

Consumer Advocacy

=

+

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Multichannel engagement

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4.6 Billion 4.0

Billion

7 Billion +

3.5 Billion

world population

# global mobile subscriptions

# global mobile users

# toothbrushes sold annually

Over 91% people on the planet carry a mobile phone with them all the time. Nearly all use them constantly. Mobile web adoption is growing 8X faster than web adoption did in the 90’s and early 2000’s

Is mobile that big a deal?

Is mobile thatbig a deal?serious?

nomophobiaThe fear of being out of mobile contact58% men and 48% of women currently affected

we have a reliance on devicesis your phone your alarm clock?is your phone your watch?is your phone your camera?are you holding your phone right now?what is the last thing you touch at night?

People want to do moreMobile devices drive convergence

Influencing other trends

NFC, Big data, Real-time communication, Self service, Social

The right message across the right channel at the right time

We are always connected

ZWhere do we use mobile devices?We are always

connected

NO PINCHING!

Websites should resize automaticallyExperiences should be optimized for the real estate available

Connected Customer Stories

How can we use Sitecore to create a connected customer engagement story across multiple channels?

Anonymous Visitor Campaign Tracking Rules Based Personalisation Account Creation

CRM ConnectivitySocial ConnectedOffline InteractionPredictive Personalisation

Mobile is a big opportunity for Digital Marketers

Insightful view of your target audience Endless opportunity to be relevantNew ways to start a conversation

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Data – collect, connect, personalise.

In context. In real-time.

The dataThe right dataActionable dataBeautiful data

Cloud is an enablerScalable storageScalable processing

The right toolsPowerful searchAnalytics CRO toolsIn the right hands

Data = relevance

Know your audience…Use personas and profiling to understand the behaviors of your customers

Right data…

Capturing the right data allows you to create relevant interactions

ActionableData…Multivariate testingCRO tools

BeautifulData…InfographicsExecutive insightExperience analytics

Don’t trust your data Things may not be as they appear Test your data Test it again

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One platform.One experience.Customer example…….

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Its all about outsmarting the competition…

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Know every customer. Own every experience.