Sitecore SUGNL Meeting 7 oktober 2014 - Sitecore Symposium .../media/SUGNL/Meetings/Meeting 7... · Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014) “The

Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview7 October 2014

Who am I?

Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014)

�Robbert Hock

�Sitecore MVP 2010-2014

�One of the founders and organizers of the

Dutch Sitecore User Group (SUGNL)

�Twitter: @kayeeNL

Agenda

�Sitecore 8

�Sessions

�Federated Experience Manager (FxM)

�Project Skynet

�Path Analyzer

�Other


Sitecore 8

Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 october 2014)

Sitecore 8 - Dashboard


Sitecore 8 – Content Editor


Sitecore 8 - CE – Media Library

Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 october 2014)

Sitecore 8 - Desktop


Sitecore 8 – Experience Editor


Sitecore 8 – Experience Explorer


Sitecore 8 – Marketing Control Panel


Sitecore 8 – Experience Analytics


Sitecore 8 – Experience Profile


Sitecore 8 – Contact Card


Sessions – Day 1

�Opening Keynote

�Developer Track Keynote

�Visit the Emerald City: Understanding the Sitecore architecture

�Compelling, personalized Sitecore storefronts with any commerce

platform

�Our princess is in another castle! Tracking activity on non-Sitecore sites

�How Project Skynet will change the way we create content


Keynote


Developer Track Keynote


�https://doc.sitecore.net/

�http://www.coveo.com/sitecore

Visit the Emerald City: Understanding the Sitecore architecture


�11.500+ Certified Developers, Community members: 29.000+

�Architecture, Pipelines, Publishing, Patch files, Scaling

Compelling, personalized Sitecore storefronts

with any commerce platform


“The Out-of-the-Box Engagement for Commerce is a webshop solution

accelerator that provides engagement enabled website components,

personalization tools and an abstract integration service layer API”

Federated Experience Manager (FxM)



�No more restrictions tracking visitors on just your Sitecore sites

�Dedicated SPEAK app to add external non-Sitecore websites



�1 single script tag: <script src=“//sitecoresite.com/bundle/beacon”></script>



�Extends Sitecore’s Experience Analytics

�Supports Experience Editor to do the following:

�Capture Click Actions / Assign campaigns, goals and events

�Pure FxM Javascript API available if needed

�Placeholders on external site to add controls / personalization support


Project Skynet


Project Skynet

�Vision: Take the assumptions out of the way…TEST EVERYTHING!

�User Experience: Make it natural…make it addictive


Project Skynet

�Microsoft Azure Machine Learning

�Predictive Analysis

�Training the model

�Observations

�Forecasting

�Extensible: Statistical Rules, Clustering Algorithms, Scoring Algorithms,

Traffic Allocation Rules

�Future: More statistical rules, more clustering algorithms, integration

with more Sitecore 8 features


Sessions – Day 2

�Developers aren’t marketers, but can we coexist?

�Relevant insights using Experience Analytics (Product track)

�Guest Keynote – Dietmar Dahmen DO IT NOW!

�Insight to optimize when and where it counts (Product track)

�Extending the Experience Profile™

�Sitecore X-Developer class 101: Upgrade your superpowers to match

the next generation Sitecore® Experience Platform™


Developers aren’t marketers, but can we coexist?


�Multiple Persona Disorder

�More info: http://www.hhogdev.com/blog/2014/september/multiplepersonadisorder.aspx

Relevant insights using Experience Analytics





�Custom Reporting in Experience Analytics

�Dimensions: +30 included and easy to extend

�Segments: Filters based on rules engine

�Custom Reports: Sitecore Rocks & Ad Hoc


Guest Keynote – Dietmar Dahmen DO IT NOW!


Insight to optimize when and where it counts

Content Marketing: “The technique of creating and distributing

RELEVANT and VALUABLE content to ATTRACT, ACQUIRE and

ENGAGE a clearly defined TARGER AUDIENCE in order to drive

profitable customer ACTION”

Path analyzer:

“An experience you can map”


Path Analyzer


Path Analyzer


Path Analyzer


�Map every online experience

�Plugged into xDB data

�Experience Funnels

�Goal, Asset, Path-oriented maps

�Segmentation: Filter by goals, conversion

�Efficiency Analysis

�Optimization recommendations

Extending the Experience Profile™


Extending the Experience Profile™


�Display data from: Sitecore persona, Frequent Flyer Profile, Activity Recommendations,

Itinerary

�What we need: Facet technology (from 7.5), Experience Profile Views, SPEAK,

Handlebars.js or Backbone.js, Jquery

�http://www.sitecore.net/Learn/Blogs/Technical-Blogs/Getting-to-Know-

Sitecore/Posts/2014/09/Introducing-Contact-Facets.aspx

Sitecore X-Developer class 101






How to do it with Experience Analytics?

1. Create a new dimension definition item

2. Create and register new dimension class

3. Create reporting page in Experience Analytics with SPEAK

Prerequisites:

�Data (generated)

�Custom Contact Facets setup to store Skills







Path Analyzer - Summary

� Building trees out of sequences of page visits.

� Based on a generic Sequence Analyzer

� Build trees out of any sequences (Purchases, Likes)

� Building trees daily & storing them as blobs in RDB

� protobuf provides 8x compression (up to 1MB each)

� Web API to extract trees and running reports.

How to create a custom tree/map:

� Register new map type

� Create custom tree builder class

� Create a map and register it in RDB



Sitecore 8 – Versioned Layouts


Worth mentioning


�Social Connected is integrated in Sitecore 8

�DMS upgrade tool to convert the DMS database to xDB

�2015 – Product Roadmap: Social Media Monitoring

�2016 – Sitecore 9

�Learn SPEAK!!!

Thanks! Questions?


Sitecore Selfie (Sean Holmesby & Mike Reynolds – Sitecore MVP’s)


Documents

Sitecore SUGNL Meeting 7 oktober 2014 - Sitecore Symposium .../media/SUGNL/Meetings/Meeting 7... · Sitecore SUGNL Meeting – Sitecore Symposium 2014 overview (7 October 2014) “The