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Kako pridobiti in obdržati goste danes? (Nina Kleiner in Peter Rimac, Expedia)
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Expedia Lodging Partner Services | 1 © 2012 Expedia, Inc. All rights reserved. Confidential and proprietary.
Gaining and Keeping Online Customers Today!
Nina Kleiner, Area Manager, Expedia LPS
Petar Rimac, Associate Market Manager, Expedia LPS
Expedia Lodging Partner Services | 2 © 2012 Expedia, Inc. All rights reserved. Confidential and proprietary.
Agenda
• Online Travel Business Today
• Online Travel Planning Process
• Flywheel digital Marketing
Expedia Lodging Partner Services | 3 © 2012 Expedia, Inc. All rights reserved. Confidential and proprietary.
Online Travel Business Today
Expedia Lodging Partner Services | 4 © 2012 Expedia, Inc. All rights reserved. Confidential and proprietary.
Online Travel Planning Process
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 5
Flywheel digital Marketing
Device
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 6
Flywheel digital Marketing
Device
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 7
Develop a repeat customer base through cheaper digital channels
Yes! Newsletters still work. - Personalisation based on a huge data base - Multiple devices - Travel planing stage 1-2
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 8
Social Media - Can be a starter you need to connect with a online shopper - Challenge - showing results of positive purchasing behavior - Travel planning stage 1-2
Develop a repeat customer base through cheaper digital channels
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 9
Banners - Changing from „cost per impression“ to „cost per click“ - Targeted banners - Travel planning stage 3
Develop a repeat customer base through cheaper digital channels
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 10
Flywheel digital Marketing
Device
Expedia Lodging Partner Services| 11 © Expedia, Inc. All rights reserved. Confidential and proprietary.
Expedia Lodging Partner Services | 12 © 2012 Expedia, Inc. All rights reserved. Confidential and proprietary.
Thank you!