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Gaining and Keeping Online Customers Today!

Nina Kleiner, Area Manager, Expedia LPS

Petar Rimac, Associate Market Manager, Expedia LPS

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Agenda

• Online Travel Business Today

• Online Travel Planning Process

• Flywheel digital Marketing

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Online Travel Business Today

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Online Travel Planning Process

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Flywheel digital Marketing

Device

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Flywheel digital Marketing

Device

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Develop a repeat customer base through cheaper digital channels

Yes! Newsletters still work. - Personalisation based on a huge data base - Multiple devices - Travel planing stage 1-2

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Social Media - Can be a starter you need to connect with a online shopper - Challenge - showing results of positive purchasing behavior - Travel planning stage 1-2

Develop a repeat customer base through cheaper digital channels

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Banners - Changing from „cost per impression“ to „cost per click“ - Targeted banners - Travel planning stage 3

Develop a repeat customer base through cheaper digital channels

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Flywheel digital Marketing

Device

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Thank you!