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#eTAS14 Presentation - Gareth Pon on Instagram and digital influence
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understanding the “Instagrammer”by @garethpon
1intro
2misconception
3the instagrammer
4the instameet
5international examples
65 steps to instagram
7single moments short film
@garethpon
www.garethpon.comwww.instagramers.co.za
186k FOLLOWERS | 1,436 PHOTOS | 1,5mil LIKES | 43k COMMENTS
Paris: 5,146 likes & 179 comments Zurich: 5,216 likes & 79 comments
“the worst thing you can do is limit instagram to average mirror selfies.”
catsfood sunsets
the misconception(I apologise if one of these photos belong to you)
@mrpimpgoodgame @justinbieber
“instagram can be seen as a pencil that allows the averageperson to sketch pictures from around the world.”
200MMonthly Active Users
65%+People Outside US
20BPhotos Shared
1.6BLikes Daily
60MAverage Photos Per Day
“the instagrammer is an average jane/joe who has discovered that they can actually take a nice photo.”
recent trip through europe #gpmeetseu
@missunderground falling in love with London’s Underground
@kitkat_ch giving a perspective into Switzerland
@mariafranciska showing the hidden treasures of Amsterdam
“the instameet is a catalyst for the instagrammer to take photos & show off.”
www.instagramers.co.za@igersSouthAfrica @igersDurban @igersCapeTown @igersJozi @igersPretoria
@igersStellenbosch @igersOverberg @igersGrahamstown @igersGardenRoute @igersPortElizabeth @igersUCT
@lielaine@krdkrnck @sarakhanov
what is an instameet?
@truthslinger@garethpon @raltamas
why organise instameets?
“if given the opportunity the instagrammer will post a photo.”
@explorecanadainternational examples
@punkodelish : 335k followers
@hirozzzz : 261k followers
@pketron : 836k followers
the @explorecanada instagrammersACCUMULATED FOLLOWING OF 203 MILLION PEOPLE
@curious2119 : 605k followers
@comeseeturkeya round trip through turkey
www.comeseeturkey.org
2 ROUTES | 20 INSTAGRAMMERS | LEAD BY A LOCAL PHOTOGRAPHER | COLLECTIVE REACH OVER 10 MILLIONFROM 13 DIFFERENT COUNTRIES | 23 CITIES | 7000KM
“if you understand instagrammers you can ultimately cater for them.”
1the instagrammer is not a travel blogger
THE AVERAGE INSTAGRAMMER WILL NOT WRITE UP A 500 WORD BLOG POST
2create photo opportunities
AN INSTAGRAMMER MAY TAKE 100 PHOTOS BUT ONLY POST 1
3remember location is key & consider the time of dayCATER FOR EXPLORATION, DIFFERENT CONTENT & GREAT LIGHTING
4most instagrammers only have a mobile device or at most 1 wifi enabled device
THE EASIER YOU MAKE IT TO TAKE A PHOTO THE BETTER
5personal account > local presence > instameets > international
CURATING YOUR DESTINATION ON YOUR INSTAGRAM PROFILE & HASHTAG