Upload
etourism-africa-summit
View
58
Download
0
Embed Size (px)
DESCRIPTION
#eTAS14 Presentation - Charel van Dam of Iamsterdam
Citation preview
Rethinking Social I amsterdam
Charel van Dam – Head of Digital Media
2
3
1,470,464 people reached223,445 post clicks
4
11M5%GDP
€50G
50% Amsterdam
Metropolitan Amsterdam 70%
5
6
Bring me the world!
7
Bring me the world!
Here’s 1 euro
8
Bring me the world!
Here’s 1 euroPlease our
partners
9
Bring me the world!
Here’s 1 euroPlease our
partnersLet’s make it go
viral
10
The I amsterdam ostrich development curve
Stomping around
Explosion of channels
Downsizing our way up
Overlooking the field
Step 1
11
The great news about Social Media is that
you can’t afford them all anyway
12
The great news about Social Media is that
you can’t afford them all anyway
So don’t try
13
The great news about Social Media is that
you can’t afford them all anyway
So don’t try FOCUS
14
The great news about Social Media is that
you can’t afford them all anyway
So don’t try FOCUS
Engage
15
16
In Social Media there is no one
size fits all
17
In Social Media there is no one
size fits all
Authenticity is a key driver of
social success
18
19
20
21
Engage!Your fans are nuts
about you
22
23
Appreciate your fans and your
channel will grow organically
24
Ignore your brand and marketing colleagues
25
382,0002,5%
506,0005,1%
162,0002,9%
1,746,0000,6%
2,694,0002,4%
5,997,00012,9%
1,142,0002,6%
Likes + Comments +Shares
# of wall posts by page
Total fans
Engagement IPM =x 1000
26
Editorial trumps advertorial
27
I amsterdam Facebook Social Strategy
AwarenessAwareness
Exposure
Awareness
Exposure
Event Traffic
Awareness
Exposure
Event Traffic
Web Traffic
28
Use Facebook to drive actual
traffic
29
30
THANKYOU