#eTAS14 Presentation - Amanda Owen of Expedia

2. Agenda Expedia Recap Production Into Africa Marketing Campaigns Whats Next 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 2 3. Our Brands are Global150 Travel Sites +70 Countries 38 Languages 30 CurrenciesAs of December 2013 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 3 4. Whats New Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 4 5. EXPEDIA Production to AFRICA 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 5 6. Expedia Africa: Top 15 Destinations with Growth RatesOverall +30% YoY for All of AfricaEgypt, +33%Ethiopia, +50%Uganda, +66%Kenya, +16%Tanzania, +30%Zambia, +55%Zimbabwe, +76%Algeria, +43% Tunisia, +30%Morocco, +24%Senegal, +19%Ghana, +15%Nigeria, +38%Namibia, +31%South Africa, +35% 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 6 7. Expedia Africa: Growth by Country of OriginUSA45%CANADA31%ZA +46%MA +16%EG 14%BRAZIL10%RUSSIA22%INDIA32%CHINA40%ZA +46%MA +88%EG 84%JAPAN16%ZA +39%ET +55%EG +23%AUSTRALIA16%ZA +59%EG +41%MA +26%ZA +18%MZ +13%ET+41%ZA +20%TZ +18%ZW +34%MA +36%ZA +20%TZ +29%EG +92%TZ +17%ZA +49% 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 7 8. Expedia Africa: Growth by Country of OriginEuropean GatewaysUK23%IRELAND37%MA+136%ZA +31%TZ +38%FRANCE25%MA +27%TN +18%ZA +48%SPAIN39%SWEDEN15%ZA +42%MA +30%KE +35%TURKEY42%NETHERLANDS20%MA +10%ZA +40%TZ +20%ITALY15%BELGIUM48%GERMANY46%MA +29%ZA +19%TZ 29%MA +63%TN +33%ZA +47%ZA +61%MA +45%EG +58%AS +21%MA+60%ET +55%MA +47%ZA +49%EG+108%MA +25%TN +11%ZA +10% 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 8 9. The Rising Importance of Mobile Bookings10%Overall Mobile Share by Region20% 20%11% 12%27%U.S. Europe APAC*2013 2015PhoCusWright Inc: Global Online Travel Overview Third EditionExpedia Mobile Share of Bookings Into Africa4%8%11%2012 2013 2014Mobile Share 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 9 10. 4 Modern Day Explorers retrace Vasco de GamasEpic Journey from Lisbon to India via the Cape ofGood HopePromoted in UK, DE, FR and IT during June and July 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 10 11. Modern Explorer 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 11 12. Expedia UK: #TYI Travel Yourself Interesting 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 12 13. Expedia US & CA Africa Sale 2014Multi Dimensional Campaign Including- Sale Landing Page on Expedia US and CA- Facebook Support for both US and CANADA- Africa Themed Twitter Chat- Blog Post on Expedia US Viewfinder Blog- Dream Trip GiveawaySale Dates: March 19 April 9Travel Dates: March 19 December 19Over 250 Properties from 16 African countries participated Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 13 14. Expedia US & CA Africa Sale 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 14 15. EXPEDIA US AFRICA SALE 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 15 16. Expedia Africa Twitter ChatQ1: What books/movies/TV shows/ songs come to mindwhen you think of Africa? Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 16 17. Expedia Africa Twitter ChatQ1: What are you favorite African food & drinks? Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 17 18. Africa Twitter Chat Stats:668Contributors3,899Tweets1,340,026Reach/ Unique Twitter Users23,518,714Timeline Deliveries/ Impressions 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 18 19. Expedia US Africa Sale Dream Trip Giveaway11 Day South African Trip (Flight + Hotel)Prize: South African Airways Roundtrip Tickets from the US toCape Town 11 Nights accommodation in 4-5 star propertiesthroughout South Africa- One&Only Cape Town- The Spier Hotels, Stellenbosch- African Pride Melrose Arch, Johannesburg- Motswari Private Game Reserve Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 19 20. Africa, Middle East, and India Campaign - LIVE NOW!913 Participating propertiesTwitter Chat scheduled for October 1Facebook Support Scheduled for the week ofSep 29 Oct 53 Trips to Giveaway with Etihad sponsoring flights,and hotels in South Africa, India and U.A.E. providing7 nights accommodation per tripBooking 2 Sep 9 OctTravel 15 Sep 15 Dec 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 20 21. #TBT 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 21 22. #ThrowMeBack 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 22 23. Whats Next: SAT Germany Campaign and Giveaway Launches Next Week Twitter Chat on October 1st Wines Around the World Campaign in the US from Sep 16- Oct 7 Featuring Stellenbosch, Napa, Bordeaux, Mendoza, Yarra Valley, Auckland Find Yours Video being filmed in South Africa One Day in Cape Town Video currently in post production 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 23 24. One Day in One Minute: Sydney 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 24 25. THANK YOU!Amanda [email protected] 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 25