Destination Marketing & Social Media

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Presentation given during the Texas Independence Trail Region's 11th Annual Texian Rally in Brenham, TX on January 26, 2011.

Text of Destination Marketing & Social Media

  • 1. Destination Marketing & Social Media Texas Independence Trail Region 11th Annual Texian Rally January 26, 2011
  • 2. Today Well Cover What to say Best practices Some new things to try Q&A
  • 3. Its Not Just for Little SusieThe ROI of Social Media
  • 4. General Benefits of Social Media Its FREE! Builds deeper relationships Increases brand awareness Broadens your network Helps SEO Increases website traffic Can help reach journalists/media Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
  • 5. What To Say
  • 6. So What Do I Say? Customer FAQs Tutorials Company/industry news Events youre attending Your own content Content from others Observations What youre reading or watching
  • 7. Rules of Engagement Listen more than you talk Remember: Its about them, not you. Always listen and interact/engage Provide value (be helpful) Source: Social Media for Tourism Pros
  • 8. Formula for Success70 20 10 Source: Social Media for Tourism Pros
  • 9. Formula for Success 70 20 10 70% of content = value-added, audience-based & not about you at all 20% of content = spontaneous interaction with followers, fans, or friends 10% of content = unabashed self-promotion Source: Social Media for Tourism Pros
  • 10. Share Helpful Information
  • 11. Share Helpful Information
  • 12. Attaboys
  • 13. Things To Do
  • 14. Highlight Local Businesses
  • 15. Highlight Local Businesses
  • 16. Make Exclusive Offers
  • 17. Tie Into Holidays
  • 18. Polls and Contests
  • 19. Be the Concierge
  • 20. Ask & Answer Questions
  • 21. Best Practices
  • 22. Have a Compelling Bio
  • 23. Have a Compelling Bio
  • 24. Link To Everything
  • 25. on Everything
  • 26. Create a Terms of Use Statement
  • 27. Create Group Rules If you agree to these rules, you can join the group Only post pictures to this group for which you own the original copyright or are in the public domain. All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use. Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
  • 28. Use Personality
  • 29. Use Personality
  • 30. Use Personality
  • 31. Use Dynamic Content
  • 32. Use Dynamic Content
  • 33. Promote Events
  • 34. Use Favorite Pages
  • 35. Tag on Facebook
  • 36. Hold Contests & Promotions
  • 37. Hold Contests & Promotions
  • 38. Get Great Photos with Flickr Groups
  • 39. Get Great Photos with Flickr Groups
  • 40. Create Twitter Lists
  • 41. Create a Social Media Directory
  • 42. New Things To Try
  • 43. Social Couponing
  • 44. Social Couponing
  • 45. Social Couponing
  • 46. Social Couponing
  • 47. Location-based Apps
  • 48. Location-based Apps
  • 49. Location-based Apps
  • 50. Location-based Apps
  • 51. Gowalla Contests
  • 52. Gowalla Contests
  • 53. Foursquare Scavenger Hunt
  • 54. Foursquare Scavenger Hunt
  • 55. Where To Find MeOld School: Phone 512.473.3513 E-mail sarah.page@lcra.orgNew School: Twitter - @ColoradoRiverTr (work), @pagetx (personal) Facebook http://www.facebook.com/ColoradoRiverTrail Flickr http://www.flickr.com/groups/ColoradoRiverTrail Foursquare http://foursquare.com/pagetx Gowalla http://gowalla.com/users/pagetx (personal),http://gowalla.com/users/ColoradoRiverTrail (work)