Presenting

Think about Sylhet

Lets see Sylhet NOW

Madhabkundo waterfall

Law

ach

ara

nat

ion

al p

ark

Jaflong

Shrines

Haka luki haor

Tamabil

Ratargul swamp forestAt guinghaat

Jointapur raazbari

SREEMANGAL

12,635 km²

That’s why its

Whom we are targeting ?

International tourist

National people

StrengthLots of exotic spotsTransportation systemFood varietyGood hospitalityFestive environment

WeaknessLack of security measuresExcessive rainfallDialect

OpportunitiesMost diversified tourist location in the country

ThreatsOver marketing of cox’s bazaar and bandarbanSWOT

Brand steering wheel

Brand Values

More to search ; more to do

Reason to visit beautiful Bangladesh

BRAND TONALITY

Spiritual SylhetAdventurous Sylhet

Poised SylhetShowering Sylhet

BRAND PICTURE

Tea gardens Water falls

ShrinesRainy Sreemangal

Syleti people’s hospitalityNeelkontho tea

BRAND BENEFIT

Spiritual developmentRelaxationAdventureSoul search

RefreshmentConvenient Travel

• Huge international coverage• Spots’ pictures on big screen• TVCs on Big Screen• Field Pesting

BRAND activation promotion

Sylhet for YOU

• Spiritual Sylhet(Shrines)

• Adventurous Sylhet

(Tracking for Hamham)

• Poised Sylhet

(Ratargul)

• Showering Sylhet

(waterfalls)

PR

OM

OTI

ON

AL

STR

ATEG

Y

I LOVE SYLHET Campaign

SylheTEA

Summer Vacation Campaign

‘Sreemangal Shower is waiting for you’

‘Waterfalls are falling for you in Madhabkundo & Sripur’

Movie Completely shooted in scenic sylhet

Theme Song

Folk Festival

Highlighting HASAN RAZAHighlighting different ethnic group

Hospitality Campaign

Educating people about warmer hospitalityHow tourism will improve their living standard

Communication Process

TVC• In Bangladesh

• In UK and USA based Bangladeshi TV channels

• Campaign based different tvc’s

OOH campaign

• Bus Body painting

• Bill board

• Campus pestering

• Brochure for commercial offices

Brand ambassador

Rushanara ali

Sir Fazle hasan abed

Online Promotion

•Facebook

•Website WWW.scenic Sylhet.com

Sylhet Divisional Stadium

• Promotional videos• Theme songs• Green stand• Name stands by different scenic places

Promotional

Element

Unique Vs

Customized

Cost Timeline Customers to

attract

Billboards Season Based

Customized

Rent Summer seaon Mass People

Radio Campaign Customized Fees paid for

space

Year long Teen Agers

TVC Customized Fees paid for

space

Summer season Female

T-shirt Unique Manufacturing

cost

Summer season Youth

Theme Song Unique Stuff

fee,shooting spot

rent

Year long Youth Generation

SylheTea Unique Maker’s fee,

Actors’ fee

Year long Tea lovers

Ambassadors Customized Honorium Vacational

seasons

Mass people

Office Brochure Unique Priniting cost Mid week Professional

Campus

Postering

customized Prinitng cost Semester final

exam

University

Students

Integrated communication summary

Budgeting

campaign expenses

T 20 50 lakhs

movie 1 crore

Theme song 5 lakhs

Syle Tea 2 lakhs

Sreemangal summer vacation campaign 10 lakhs

Sylhet for YOU 20 lakhs

Online promotion 5 lakhs

T-shirt 4 lakhs

Folk festival 10 lakhs

Hospitality campaign 7 lakhs

TOTAL 2 crore 13 lakhs

Outcomes

MonetaryEconomicsocial