writing for Web 2.0 and the 3D web

Writing for Web 2.0 & the 3D web



• A quick history of the world wide web



• Web 2.0: Strategies for coping as a writer



• Web 2.0: Strategies for coping as a writer• Blogging it



• Web 2.0: Strategies for coping as a writer• Blogging it• Writing for others




• The 3D web: Lessons learned (so far)




• The 3D web: Lessons learned (so far)• Virtual worlds, mirror worlds, augmented reality




• The 3D web: Lessons learned (so far)• Virtual worlds, mirror worlds, augmented reality• Writing for mirror worlds (Google Earth)




• The 3D web: Lessons learned (so far)• Virtual worlds, mirror worlds, augmented reality• Writing for mirror worlds (Google Earth)• Writing for virtual worlds (Second Life)

What happened next?

What happened next?

• Form and content were separated

What happened next?

• Form and content were separated• Content management systems: Database-driven web

What happened next?

• Form and content were separated• Content management systems: Database-driven web • Content syndication: RSS feeds

What happened next?

• Form and content were separated• Content management systems: Database-driven web • Content syndication: RSS feeds• Atomisation of content: Reuse, mix, “mashup”

What happened next?

Cost of Publishing:

What happened next?

Cost of Publishing:

0

What happened next?

Cost of Publishing:

0Cost of Commenting:

What happened next?

Cost of Publishing:


0

What happened next?

Cost of Publishing:


0

Leads to...

Strategies for coping: Blogging it









• Old media won’t disappear


• Old media won’t disappear• Blogging is 1) a technology, 2) a state of mind


• Old media won’t disappear• Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future


• Old media won’t disappear• Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future• The usual: Be personal, post often, original content, be generous, give credit,

have opinions, be incisive & to the point



have opinions, be incisive & to the point• Find your spot in the ecosystem and own it



have opinions, be incisive & to the point• Find your spot in the ecosystem and own it• Comments = chance for community, conversation = loyal readers



have opinions, be incisive & to the point• Find your spot in the ecosystem and own it• Comments = chance for community, conversation = loyal readers• RSS is your friend (and so are Google email alerts) =>



have opinions, be incisive & to the point• Find your spot in the ecosystem and own it• Comments = chance for community, conversation = loyal readers• RSS is your friend (and so are Google email alerts) =>• Blog intelligence: Alexa, Technorati, statistics



have opinions, be incisive & to the point• Find your spot in the ecosystem and own it• Comments = chance for community, conversation = loyal readers• RSS is your friend (and so are Google email alerts) =>• Blog intelligence: Alexa, Technorati, statistics• Find your preferred media (Video? Audio podcasts?)

http://online.wsj.com/article/SB118826244105210468.html?mod=technology_main_promo_left




have opinions, be incisive & to the point• Find your spot in the ecosystem and own it• Comments = chance for community, conversation = loyal readers• RSS is your friend (and so are Google email alerts) =>• Blog intelligence: Alexa, Technorati, statistics• Find your preferred media (Video? Audio podcasts?)• Don’t aim to make money — do it for above all for reputation



Strategies for coping: Writing for others










• Out: Long pieces. In: Collections of shorter pieces


• Out: Long pieces. In: Collections of shorter pieces- Why? Click-happy readers, page views = money



• Package it: Offer photos, video, audio



• Package it: Offer photos, video, audio- Why? Web content is no longer just text



• Package it: Offer photos, video, audio- Why? Web content is no longer just text- No cost to embed YouTube, Flickr, Google Maps

http://www.youtube.com/


http://www.flickr.com/


http://maps.google.com/




• Package it: Offer photos, video, audio- Why? Web content is no longer just text- No cost to embed YouTube, Flickr, Google Maps- WSJ Example







http://link.brightcove.com/services/link/bcpid1119166902/bclid1078573088/bctid1140731372




• Package it: Offer photos, video, audio- Why? Web content is no longer just text- No cost to embed YouTube, Flickr, Google Maps- WSJ Example- Be websavvier than those you’re pitching to









The 3D web: Lessons learned (so far)




Writing for mirror worlds (Google Earth)







• It’s all about non-linear storytelling


• It’s all about non-linear storytelling• Examples: Gombe Chimp Blog, IPY, Shackleton, Swedish universities

Writing for virtual worlds (Second Life)









• Lessons learned so far:


• Lessons learned so far:- Text doesn't work in Second Life (some tried)


• Lessons learned so far:- Text doesn't work in Second Life (some tried) - Don't try to replicate the web


• Lessons learned so far:- Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions


• Lessons learned so far:- Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions- Okay to share content between web & SL (video, pictures, recipes)



• Examples:



• Examples:- Live events (gallery talks, plays, conferences)



• Examples:- Live events (gallery talks, plays, conferences)- Recorded video performances (“machinima”)



• Examples:- Live events (gallery talks, plays, conferences)- Recorded video performances (“machinima”)- Recorded audio performances (Raoul Wallenberg room)



• Examples:- Live events (gallery talks, plays, conferences)- Recorded video performances (“machinima”)- Recorded audio performances (Raoul Wallenberg room)- Audio soundtracks: podcasts (polarbear podcast)

Thanks!

Technology

writing for Web 2.0 and the 3D web