Will apps replace the web? (or, why webhub.mobi?) - 6.8.2012

Will Mobile Apps Replace the Web?

(or, Why WebHub.mobi?)

1 © Yuvee, Inc. All rights reserved. 4.2012

Image captured from an iPhone “US News 1” category in “News Hub” is acHve

Without a better means of getting mobile users to surf the Web,

most websites are essentially cut off from mobile users

•  The Web is harder to use on smartphones •  Users look to apps for what they want to do on smartphones, including for Web content

•  BUT – apps are limited, wall-‐garden content experiences (versus the fully interconnected Web)

– most websites cannot afford apps

2 © Yuvee, Inc. All rights reserved. 4/2012

Why the Web is Harder on Smartphones

•  The tradiHonal PC/laptop tools for connecHng users and websites (search engines, web ads, bookmarking, etc) are not effecHve on small screen mobile devices for connecHng users and websites for many reasons

1.  Typing on touchscreens is hard

•  hard to type URLs into mobile browsers •  hard to type queries into search engines

2.  Using search engines is harder

•  hard to see lists of results •  hard to siW through pages of search results •  hard to go back and forth between results and sites •  Search engines (and websites) cannot simultaneously show content and ads on mobile, thereby making search and web adverHsing less useful for BOTH

users and websites •  search engines can show only a few results at a Hme on-‐screen

3.  MarkeHng a website to mobile is hard

•  people are trained to look first to app stores for much of what they want to do on their smartphones •  most PC-‐side Web markeing and adverHsing does not work effecHvely on smartphone screens (eg, ads don’t show at all, or less effecHvely)

4.  Bookmarking, favorites and website icons are ineffecHve

•  hard to view and organize bookmarks on mobile •  hard to sync bookmarks across devices, especially if when someone uses one browser on their PC/laptop and a different browser on their mobile •  mobile users simply cannot and will not find an app for every website they might want to visit and organize and use app icons for every website they

might want to visit


Most Websites Cannot Afford Apps

•  It is expensive enough to develop, market and support –  a desktop version of the website that works across all browsers –  mobile version(s) of the website that work across all mobile browsers

• Adding the cost of developing, markeHng and supporHng a mobile app version of the website is simply not a viable opHon for most websites

–  mobile apps need to work and be marketed across mulHple operaHng systems (at least, iOS and Android, probably Win 8 phone and maybe others), each of which has separate development environments and rules, and separate app stores


And, mobile apps have drawbacks

•  Mobile apps have many drawbacks to the extent they are replacements of websites

–  apps cannot replicate the richness of the user experience of the fully interconnected Web •  apps are targeted, single-‐purpose, walled-‐garden content environments

•  with as much latency in the user experience as a website (because they pull data from cloud servers)

–  apps are parHcularly hard to market

–  many users are already swamped with app icons … adding an app icon for each website a person wants to use rapidly becomes overwhelming


So, Mobile Apps Threaten the Web

•  Mobile apps that primarily pull content from the Web are

– bad for most websites – consequently bad for the Web and users


WebHub is an effecDve tool for connecDng users and websites on smartphones

•  www.webhub.mobi is “your home base for a richer, simpler Web”℠

ü  Richer

•  Hubs for accessing hundreds of websites, expanding your Web horizons with no effort at all •  Hubs for almost every interest: news, sports, shopping, music, videos, arts, social, business, etc.

ü  Simpler

•  “one-‐thumb surfing”℠ on touchscreen smartphones •  people need fewer icons on your phone and desktop •  unifies surfing across all of a user’s devices and browsers •  removes all the hard steps from mobile surfing, including, no need to type or remember URLs •  stores usernames and passwords for instant access from any device •  stores a user’s surfing notes, including for each and every website in WebHub

ü  Provides an opHmal mobile and cross-‐device brand markeHng and adverHsing channel


WebHub effecDvely brings the Web to mobile

•  In short: www.webhub.mobi Hlts the playing field back in favor of the Web on touchscreen smartphones

ü  by making vast areas of the rich Web far easier to access than Web-‐focused mobile apps (via “one-‐thumb surfing” and more)

ü  and unifying the browsing experience across a user’s device

•  in the context of the “cross-‐device” user lifestyle, meaning the rapidly growing user preference for surfing the Web from a range of devices during the day (smartphones, tablets, PCs/laptops, and, increasingly, TVs)


WebHub’s Key Features for Users

•  “One-‐thumb surfing” of the Web removes the difficult steps from surfing on mobile

•  Each user’s personalized Web experience (websites, usernames, passwords, surfing notes) instantly follows them throughout the user’s day, regardless of device or browser

–  people are showing a global preference for switching among mulHple devices (smartphone, tablet, laptop/pc) during the day

–  WebHub’s all-‐device dashboard addresses key needs to unify and enhance that “cross-‐device” lifestyle

–  to learn more, read our “What is WebHub” white paper and/or visit our tutorial/informaHonal videos at

hgp://www.youtube.com/user/WEBHUBdotMOBI


Empowering People

•  WebHub gives people the full power of the Web from their mobile and across their devices

•  Adding a single WebHub website icon to a person’s smartphone essenHally represents adding thousands of website icons that are fully organized and instantly accessible –  Together with all addiHonal funcHonality and features of WebHub


Empowering Websites

•  Websites get a single, opHmal channel to reach users on mobile and across users’ devices

•  Websites do not need mobile apps … just desktop and mobile versions of their website


Empowering Brands

•  Brands get a single, opHmal channel to reach users on mobile and across their devices, throughout the day

–  perhaps the most powerful innovaHon in brand markeHng in the mobile era


Browser-‐based SoluDons •  Many people prefer one browser on their PC/laptop and

whatever the default browser is on their mobile device –  syncing bookmarks across browsers is problemaHc –  organizing and viewing browser-‐based bookmarks on PCs/laptops has a

user interface throwback to Hered lists, and does not work well on mobile small screen

•  Any data that is local to the device is in danger if the device is lost or stolen

•  WebHub solves these problems –  WebHub is independent of any specific browser –  WebHub is purely in the cloud, so trading a device in entails zero effort

to transiHon to a new device, and losing a device has much less risk


Privacy •  A major issue facing the world is the collecHon and use of personally idenHfiable informaHon –  frequently in order primarily to deliver ad content that is deemed highly relevant to a user based on a user’s profile

•  WebHub solves this problem in a simple and elegant fashion – WebHub has developed a system capable of delivering the most relevant ads without using, collecHng, maintaining or accessing any personal informaHon about its users


More White Papers •  What is WebHub? •  Search re-‐invented for mobile, or what is a ConnecHon Engine? •  Smartphone Icons – A System for Improving OrganizaHon and Access •  What is the PiQ music app? •  The Importance of Patent-‐Protected DifferenHators to Mobile Device Manufacturers •  Topics in innovaHon in mobile technology by Yuvee •  NeoKeys – How it works and why it is criHcal to touchscreen devices •  What is the NeoKeys Mixed Media Keypad? •  The Challenge of Touchscreen Cluger (or Making Mobile Screens Big) •  The Non-‐Subscriber Revenue ImperaHve – ROI on Telecoms CapEx •  Richness+Simplicity: The Holy Grail of Mobile UI •  Yuvee -‐ Mobile User Experience Conference – UX Designers’ Den Slides •  MoneHzing the Keypad Real Estate on Mobile Devices •  The Changing Face of User Input on Mobile Devices •  Compound versus Elemental Devices – New Mobile Device Market Strategies •  The Incredible Shrinking Search Results Page •  Dynamic Keypads: Terminology


Where to Read the White Papers

www.slideshare.net/Hmhigg/


About Yuvee

•  Yuvee –  owns a global patent portfolio in mobile and cross device UI

–  runs www.webhub.mobi –  innovates in mobile and converged device design and user

experiences - making the next generation mobile and converged lifestyle effortless and immersive for the Web and apps

–  WebHub is “powered by NeoKeys” which is a patented user interface technology for smartphones and converged devices

•  Contact –  Tim Higginson at m 847.962.1623

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Patents issued and pending – see lists at www.yuvee.com. Yuvee, PiQ and NeoKeys are trademarks of Yuvee, Inc. WebHub is a registered trademark of Yuvee, Inc. Other trademarks are the property of their respective owners. No relationship or endorsement is intended or implied.

© Yuvee, Inc. All rights reserved. 4.2012

Technology

Will apps replace the web? (or, why webhub.mobi?) - 6.8.2012