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A mobile marketing toolbox that powers up monetization, loyalty and consumer engagement for brands and publishers across four screens

Warply product Introduction

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Page 1: Warply product Introduction

A mobile marketing toolbox that powers up monetization, loyalty and consumer engagement for brands and

publishers across four screens

Page 2: Warply product Introduction

Problem1. Mobile Marketing Is Underperforming

2. The Evolution of Brands Mobile Strategies

No Real ROI &

Limited Space!

Putting the power in

the publishers hands!After investing in the development of mobile app inventory, brands then focused on growing their user base. Now it is time to monetize this medium...

“Traditional” mobile advertising like banner-ads is failing, real-performance is very poor. Brands need to learn how to execute in the sense of new mobile marketing strategies.

Premium publishers and brands shouldn't have to rely on ad-networks to do interesting things in mobile and increase their monetisation

Page 3: Warply product Introduction

Warply is the SolutionA cloud based mobile marketing toolbox, that enables brands, agencies and publishers to directly send interactive mobile marketing campaigns to their customer in their context, in the most appropriate moment

Page 4: Warply product Introduction

Create, Segment and Send Campaigns

Geodata

Preferences and Behavioral Data

Demographics Usage Data

Social Data

Push Notification wakes up App and Displays

HTML5 Campaign1 2 3 User performs desired action with a “1-Click

functionality”

1 ClickActions(Call, SMS, Mail)

DirectPayments

Voting RichContent

HOW IT WORKS

Page 5: Warply product Introduction

The InboxYour New Direct Communication Channel!

Train your users to return into the app periodically to check for new updates.

Implement the Inbox in your APP without having to change the Design

Control when and for

how long Users can see

Campaigns in their Inbox

Page 6: Warply product Introduction

Responsible Communication

VS

Warply presents the Silent Push

Silent Push

Traditional Push

Deliver campaigns in the inbox without waking up the users device

Push notification wakes up the devices with an alert and sound

Page 7: Warply product Introduction

Segmentation

Facebook Demographics API Calls

Behavioral Targeting Custom Tagging

Geolocation/ Geofencing

Target using full scope of facebook demographics through the embedded facebook connect

Take advantage of existing user data by integrating into your CRM or database or set up automatic campaigns based on preconfigured Business Intelligence rules.

Set up consumers personas derived from user behavior inside the APP and based on interaction with previous campaigns

Send campaigns to specific geographical areas (geolocation) OR create a radius around your point of interest and trigger the campaign as soon as the user walks in (geofencing).

Page 8: Warply product Introduction

One Click Actions

Down with clicks - Up with Participation!

Page 9: Warply product Introduction

Cloud Control

Access your app dashboard anytime and check your campaigns statusand expiration dates

Create and manage campaigns directly within the interface

Page 10: Warply product Introduction

Scanned Material

Turn traditional print media to interactive multi-media with video and rich content.

Give a new utility to your app by running branded QR campaignsTrigger campaigns within your app by scanning the QR Codes.

Put QR Codes in shop windows to Scan-and-Check-In at stores for

Personalized Service

Page 11: Warply product Introduction

Payments and Coupons

One-time Registration

Physical and Virtual Goods

Apple Passbook Integration

Voucher Codefor the Offer

Time/PlaceDependencies

Scanned Material

Proof of Presence

Mobile Wallet Support

Perform purchases and redeem coupons directly though the application

Page 12: Warply product Introduction

Advanced AnalyticsMobile Analytics for PublishersReal time monitoring of your app and campaign’s performance. Track your customers from the moment they receive any campaign to the moment they enter your store and make a purchase.

Also available in

classic industry

formats!

Page 13: Warply product Introduction

Modular ImplementationIntegrating any Warply SDK flavor, enables your app to perform various functionalities separately or all at once!

Small Size SDK No more bad appstore reviews on large app download sizes. Warply SDK provides seamless integration, minimal external library dependencies and ships only stuff you need.

Page 14: Warply product Introduction

Campaigns Over Multiple AppsDifferentiation from long tail marketing solutions

Premium Ads

Unique Engaging Concepts

Localized App Inventory

Relate your Brand to Premium Apps

Deliver personalized, rich ads to your customers through apps they actually trust and USE daily!

Fresh and unique campaign templates that include geolocation, geofencing, interaction with printed material and many more concepts.

Choose from country local, premium apps inventory. Address your clients at their language through their favorite apps.

Deliver marketing messages to your users through luxury or popular apps that give your message additional value and increase trust!

Page 15: Warply product Introduction

Campaigns Over Multiple Apps

One Campaign Targets Multiple Apps

The same Campaign can be sent to multiple Applications in your app inventory by Warply Campaign Management Server

Campaign Throttling

Even if the app user has more than one targeted Applications installed, only one instance of the campaign will be delivered. Furthermore, users can limit the total number of campaigns they will get each week

Page 16: Warply product Introduction

Marketing Support

Advise you on Efficient Campaign Targeting

Support Your Campaign Creation

Assist you on Choosing Apps from App Inventory

Our account managers have accumulated knowledge from various campaigns using Warply’s sophisticated targeting mechanism. Therefore they can guide you through the dos & don’ts of a successful mobile campaign.

Warply team supports you through the entire phase of creating and running sophisticated campaign concepts such as vouchers, time dependent coupons, location based and proximity campaigns etc.

Your Warply assigned account manager will assist you on mobile property selection and efficient media planning in order to achieve maximum conversion rates through proper segment targeting.

Our Experienced Team of Marketeers Will:

Page 17: Warply product Introduction

Getting Started

Your APPWarply SDK

1 day

Integration

Page 18: Warply product Introduction

A NEW STANDARD FOR ENGAGEMENT

Go AheadCommunicate with your clients in their context!

visit us: http://warp.ly

like us: https://facebook.com/warplymail us: [email protected]