Embed Size (px)
Citation preview
1
Mobile banking solutions
How to effectively explore benefits, loyalty and payments on mobile industry.
Mobile Landscape
WarplyEngage
Platform
HCE Wallet & Other Banking
Products
Warply
Bank Wide Loyalty & Benefits
Application
Who we are
64 6 260% 42
Clients
From fast growing sectors, such banking,
retail, travel and operators
Team members
Employees and partners around the world
Countries
That we are currently operating, including Greece, Cyprus, India,
Romania
Growth
Year over year, during the last
three consecutive years
Execute communication plan, evaluate and optimize
Formulate your loyalty scheme logic, including forecasts for liabilities, redemption and subsidization
LOYALTY CONSULTING
UI/UX DESIGNDevelopment services to build your state of the art front and back end assets
Study UX requirements and apply UI design for your consumer facing assets
COMMUNICATION STRATEGY
Help you build your communication objectives and pillars
SOFTWARE DEVELOPMENT
COMMUNICATION EXECUTION
INTEGRATIONSupport integration with 3rd party platforms and systems
Services
Suppliers InsuranceRetailBanking
Industries
Ordering PublishersOperatorsGames
ISO 27001
Certified for followinginformation securitymanagement system
standards
PCI - DSS
Certified for following Information security
standards
VISA
Visa developer partner
MastercardMasterCard
developer partner
Certifications
MobileMarketing
Association
Association forFinancial
Technology
International Advertising
Bureau
Founder Institute
Associations
Mobile Landscape
WarplyEngage
Platform
HCE Wallet & Other Banking
Products
Warply
Bank Wide Loyalty & Benefits
Application
Mobile statistics
Mobile App UsageNew apps
Mobile orders, transactions and booking per day
80%
35%
Mobile App UsageSocial
Mobile App UsageMessaging
20% 35%
Of mobile Time is spend on apps
Web traffic from mobile
App usage in ages 45+
Native apps x6Brand
Favourability
15%
60% 65% 15K
Smartphone penetration
4% 6% 8%13%
20%28%
37%44%
50%54%
59% 62%66% 69%
0
18
35
53
70
88
2007 2010 2013 2016 2019 2022
*Ericsson Mobility Report
Messaging mobile app users
1.07Bn
1.40Bn1.61Bn
1.81Bn2.00Bn
2.19Bn
0.0
0.6
1.1
1.7
2.2
2.8
2013 2015 2016 2018 2019 2021
Users (in Bn)
*Statista.com
US Mobile Commerce forecast (sales in $ Bn)
$213Bn $231Bn $234Bn $242Bn $253Bn $252Bn
$35Bn$43Bn $51Bn $60Bn $69Bn $79Bn$80Bn$99Bn
$119Bn$138Bn
$158Bn $173Bn
0
150
300
450
600
2015 2016 2017 2018 2019 2020
Desktop Tablet Mobile
*www.forrester.com, Multiscreen Shopping Experiences And Key Partnerships Drive US Mobile Commerce
Time Spent (per adult per day) on Mobile
2.2h 2.3h 2.4h 2.6h 2.5h 2.3h 2.4h 2.4h
0.2h 0.3h 0.4h 0.3h 0.3h0.3h 0.3h 0.4h0.3h
0.3h0.4h
0.8h1.6h 2.3h
2.6h2.8h
0
2
3
5
6
2008 2009 2010 2011 2012 2013 2014 2015
Ho
urs
Desktop / Laptop Other connected devices Mobile
*eMarketer 4/15
Most used mobile banking applications
84%
62%
57%
54%
43%
40%
35%
8%
6%
0 20 40 60 80 100
Checking balance of your account (s)
Check statement history/payment history
Transferring money between accounts or …
Deposit money into account
Flash balance / quich checks
Paying bills / Payees
ATM / branch finder
Payment contacts
Setting up standing orders and direct …
* Market Force, November 2104, The Financial Brand
30% DownUsing physical banking
locations less
33% UpUsing their mobile
app more
35% UpUsing a bank’s website or
Online portal more
* Chase Bank/Braun Research, June 2015 The Financial Brand
Transformation of banking transactions, 2015 vs. 2014
Mobile landscape
47% smartphone penetration worldwide
44% usage of mobile data
76% of word smartphone users use social media networks
3h/day per user @ mobile
80% of time spent on apps
30’ spent per day on messaging apps
40% mobile banking penetration globally
Mobile Landscape
WarplyEngage
Platform
HCE Wallet & Other Banking
Products
Warply
Bank Wide Loyalty & Benefits
Application
MARKETING AUTOMATION
PLATFORM
An end to end marketing platform that helps leading publishers to drive in-store traffic, mobile engagement and sales.
AD EXCHANGE
A programmatic platform that allows advertisers to access in-aisle mobile advertising opportunities at retail locations
mCOMMERCEPLATFORM
Facilitate mCommerceactivities through a complete cloud solutions which includes payment gateway, tokenization, benefits and loyalty modules.
What we offer
CRMManage your customers
Tokenization & PaymentsTake advantage of “Warply Pay extension”
Benefits & CouponsCreate and delivery eCoupons to your customers
Loyalty SchemeCollection and
Redemption process
Campaign ManagementUse of “easy to build”
campaign editor and set up communication delivery
options
Beacon enabledMove your in-store experience to next
level
Warply Engage 2.0 Platform
Edit and manage user details
Retrieve user informationand have overall behavioral and transactional history
Search for user detailsby his loyalty ID, email, device id or other unique element
Create similar audiencesbased on the selected user profile
1
2
3
4
CRM
Analyze insightsAnd take optimization actions based on automated proposal
Monitor performanceFrom ready made analytics and custom dashboards
Connect you digital assetsIncorporate tracking and event scripts to websites, add Warply SDK to mobile apps and connect to beacon devices
Use events as criteriawhen you create target audience
ance Retail
Real-time event tracking
1
2
3
4
Receipt data produced during consumer basket checkout at 3rd party merchants
3rd party merchants
Store walk-in data when entering retail stores or ATMs via wifi/ bluetoothbeacons
Walk-in dataData produced during
electronic payments(POS EFT existing modules)
POS data
Omni-channel event collection
or import a custom listor customer id, emails or other unique element
Combine targeting criteriafrom a list of behavioural data, tags, events and other 3rd party data
Select the database to create audience
Get real-time population results
Audiences
1
2
3
4
Interact with product
Live feedback
Real-time communication
Walk-in and customer path data
Beacon enabled
Low-cost piece of hardware
Use battery-friendly, low-energy Bluetooth connections
Transmit messages or prompts directly to a smartphone or tablet
Rich campaigns on user’s phone, when he comes into the salon – let him know about offers & products recommendation
Further customizationUsing real time editors for html, css and JavaScript files
Upload your custom assets and drop and drop from editor
Campaign typeSelect among various campaign types, i.e. full screen, prestitial, coupons, geolocation etc.
Test your campaign
Campaign management
1
2
3
4
Preview your campaignCheck your campaign and the experience
Delivery typeSelect among email, push notifications, silent notifications and SMS delivery
Input messagesCustomized messages for different platforms
LaunchSet start and end dates, schedule sends outs and target audience
Communication management
1
2
3
4
Generate your coupon codesUpload a preset list of couponsSet validation criteriaDeliver coupons via mobile or web
Pair with terminal for validation
barcode QR code wireless communication
numeric code input
167821
m-Coupons
Scan the QR codeGet 20% discount
Exp. Date04/06/2016
mPayments
ReportsGet instant insights and reports of the performance
Multiple storesSupport multiple store under one entity
ProcessingFacilitate payment process
Logstrack of all activity related to your commerce entity
1
2
3
4
Mobile Landscape
WarplyEngage
Platform
HCE Wallet & other Banking
Products
Warply
Bank Wide Loyalty & Benefits
application
Bank Wide Loyalty
Reduce churn Reward behavior Attract new customersCross-sell
Loyalty scheme - Benefits
Collection Loyalty logic
Redemption Communication & Campaigns
Personalization
Personalize via personas Levels to create a non-flat loyalty programReward users based on their behavior
Levels Leaderboards Challenges Badges
Collection options
Collect loyalty points from overall activity and interaction with the bank, its services and products.
Deposit Accounts Transactions Debit & Credit Cards Loans
Investments & SavingsBank assuranceSpecial Circumstance
Redemption options
Redeem loyalty points to a wide variety of own products and services and collaborating parties.
Grocery store Travel Gas Carriers
CharityE-shopsElectronics Insurance
Bank Loyalty App
Benefits scheme inline with todays customer needs and trends
Business partners able to self-onboard
Users benefit from participating in the bank’s loyalty program
Personalization based on users’ preferences
Creating & Launching of an application which will become the communication channel between Bank’s Business Partners and its customer base
User’s Profile
Summary of customers behavior
Grouping benefits by category
List of past purchases
Big variety of real time information within the user’s profile
Offer Wall
Show businesses nearby
Results in list or on map
Access to offer wall
Custom sorting based on user’s preferences
Search by area, merchant category & prize range
m-Coupons
Redemption of m-Coupon through mobile device
m-Coupons are available through application
Easy activation & deactivation of m-coupons
Mobile Landscape
WarplyEngage
Platform
HCE Wallet & other Banking
Products
Warply
Bank Wide Loyalty & Benefits
application
Host Card Emulation
HCE allows android devices to emulate NFC smart card without requiring a secure element
Secure Element
NFC Reader
Host CPU
NFC Controller
HCE does not require the device secure element
The data is routed to the host CPU on which Android applications are running directly,
HCE Wallet Description
Transmission of a signal to ask for payment
Request for payment
Response with token
Handle allcommunication
POS
Transaction events recorded to Warply certified platform to
trace history
APP
HCE Wallet User Experience
Verify transaction via code or fingerprint
The POS receives authorization
The transaction is processed and recorded
Input various credit cards
Select the desired cardto use in purchase
Pair with POS
>
Tokenization
Customer decides to complete a
purchase
Credit Card details sent to Warply Pay
vault without passing through
merchant
The merchant saves token for this
and any future transactions
Customer enters credit card details
Warply securely saves card details and
returns a token to the to merchant
Social Payments through custom keyboard
Type transactionamount
Verify via code or fingerprint
Sent transaction url
Install payment input method
While chatting switch to payment input method
Authenticate account
Custom co-branded Credit Card products
Target high value customers
Synergies with partners
Build long terms relationships
Run open loop programs
m-Ticketing
Order
Pay
Obtain
Validate
Real-time control
Chatbot Banking
Report a lost card
AI detects phrases similar to ones predefined
Deliver your content with no additional effort
Chatbots are the new apps
Handle repetitive routine transactions
Receive and submit information
