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Mobile Banking

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Market Research project at SPJAIN Centre of Management.

Text of Mobile Banking

  • 1.

2. A STUDY ON FACTORS INFLUENCING ADOPTION OF MOBILE BANKING IN SINGAPORE
The Researchers - Group 15
Devkant Shacksaria
A.V.Nagarjun
Parul Oberai
3. Agenda
Introduction
Research Model
Data Collection
Analysis
Implications
Limitations & Future Research
4. Interesting Statistics
Source:
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobilemoney
http://www.ida.gov.sg/Publications/20110209152802.aspx
5. 6. 7. 8. AdoptedFramework
9. 10. Perceived Usefulness
Degree to which a person believes that using mobile banking would enhance his job performance.
H1: Perceived Usefulness haspositive effect on the behavioural intention to adopt mobile banking.
11. Perceived Ease of Use
The degree to which a person believes that using a particular system would be free from effort.
H2: Perceived ease of use has the positive effect on the behavioural intention to adopt mobile banking.
12. Perceived Credibility
The extent to which a person believes that using mobile banking will be free of security and privacy threats.
H3: Perceived Credibility has the positive effect on the behavioural intention to adopt mobile banking.
13. Self Efficacy
The judgement of ones ability to use mobile service.
H4: Self efficacy has the positive effect on the behavioural intention to adopt mobile banking.
14. Perceived Financial cost
The extent to which a person believes that he has the financial resources needed to use mobile banking.
H5: Perceived financial cost has the negative effect on the behavioural intention to adopt mobile banking.
15. Online survey
Likert scale
Total 18 questions
Pilot study
165 RESULTS
16. Descriptive Statistics
80% < 35yrs &
20% > 35 yrs
68% MALE
32% FEMALE
17. M Banking Usage
18. Overall Analysis
19. Analysis for Adopters of M-Banking
20. Analysis for Non-Adopters of M-Banking
21. Implications for Overall Group
Trust Factor, Simple Traceability System, Handset Manufacturers & Banks Should Collaborate
22. Implications for Adopters
Speed, SMS Banking, Accessibility, Band Width
Bigger Screen size, Easy texting Mechanism, Convenient Keypad, Handset Makers & Banks should collaborate
23. Implications for Non-Adopters
Speed, SMS Banking, Accessibility, Band Width
Initiate Awareness camps, More advertisements,
24. Limitations & Future Research
Contemporary Framework
Inter-relation between Factors
Re-validate at Regular Intervals
25. THANK YOU
26. 27. Multiple Regression results
28. 29. 30. T-test results
31. References
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