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Mobile Banking

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Market Research project at SPJAIN Centre of Management.

Text of Mobile Banking

  • 1.

The Researchers - Group 15
Devkant Shacksaria
Parul Oberai
3. Agenda
Research Model
Data Collection
Limitations & Future Research
4. Interesting Statistics
5. 6. 7. 8. AdoptedFramework
9. 10. Perceived Usefulness
Degree to which a person believes that using mobile banking would enhance his job performance.
H1: Perceived Usefulness haspositive effect on the behavioural intention to adopt mobile banking.
11. Perceived Ease of Use
The degree to which a person believes that using a particular system would be free from effort.
H2: Perceived ease of use has the positive effect on the behavioural intention to adopt mobile banking.
12. Perceived Credibility
The extent to which a person believes that using mobile banking will be free of security and privacy threats.
H3: Perceived Credibility has the positive effect on the behavioural intention to adopt mobile banking.
13. Self Efficacy
The judgement of ones ability to use mobile service.
H4: Self efficacy has the positive effect on the behavioural intention to adopt mobile banking.
14. Perceived Financial cost
The extent to which a person believes that he has the financial resources needed to use mobile banking.
H5: Perceived financial cost has the negative effect on the behavioural intention to adopt mobile banking.
15. Online survey
Likert scale
Total 18 questions
Pilot study
16. Descriptive Statistics
80% < 35yrs &
20% > 35 yrs
68% MALE
17. M Banking Usage
18. Overall Analysis
19. Analysis for Adopters of M-Banking
20. Analysis for Non-Adopters of M-Banking
21. Implications for Overall Group
Trust Factor, Simple Traceability System, Handset Manufacturers & Banks Should Collaborate
22. Implications for Adopters
Speed, SMS Banking, Accessibility, Band Width
Bigger Screen size, Easy texting Mechanism, Convenient Keypad, Handset Makers & Banks should collaborate
23. Implications for Non-Adopters
Speed, SMS Banking, Accessibility, Band Width
Initiate Awareness camps, More advertisements,
24. Limitations & Future Research
Contemporary Framework
Inter-relation between Factors
Re-validate at Regular Intervals
26. 27. Multiple Regression results
28. 29. 30. T-test results
31. References
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