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Diabliss is the world first diabetic friendly cane sugar. By coating cane sugar with a proprietary herbal extract derived from cinnamon, fenugreek, gooseberry, pomagranate, black pepper, turmeric and ginger, Diabliss is able to enhance the rate of absorption of glucose from the blood stream. The herbal extract is rich in polyphenols, antioxidants and soluble fibres and lowers the GI of cane sugar by about 30% to 44.4. Diabliss Sugar has been tested on hundreds of diabetics, type 1 and type 2 for periods ranging from 3 months to 4 years and found to be a safe product. Diabliss Sugar is thermally stable and can be used wherever sugar is used - in cooking, baking, in beverages, etc. Thanks to Diabliss, diabetics can now consume cane sugar safely without bitter after taste of artificial sweetenrs
Citation preview
Product Information
31st January 2014
Contents (1/2)
Snapshot
Health & Wellness Opportunity (Diabetic)
Diabetes 101
India Opportunity
Artificial Sweeteners
DiaBliss
Value Proposition
Technology
Regulatory Approvals
Competitive Advantage and Differentiation
Proprietary & Confidential 2
Contents (2/2)
Product Performance to date
Low Glycemic Index Sugar
Extended GTT Results
Long Term Safety & Blood Sugar Control
Product Roadmap
Phase 1
Pipeline (Sample)
Manufacturing Capability
Proprietary & Confidential 3
Annexures
Health & Wellness
Opportunity (Diabetic)
Annexure 1: Diabetic Global
Market
Annexure 2: Diabetic
Prevalence in Urban India
Proprietary & Confidential 4
Proprietary & Confidential 5
Snapshot
Snapshot (1/2)
Proprietary & Confidential 6
DiaBliss addresses Rs. 285Bn opportunity in Health & Wellness particularly
centered around diabetics
Produces and markets diabetic friendly pure cane sugar (and related products)
through proprietary herbal formulation
Proven product efficacy through successful long term trials
Tested 100+ diabetics between 8 to 82 years of age with type 1 & 2 diabetics, for
periods ranging from 3 months to 4 years
Strong management team
Founded by serial entrepreneurs and technocrats with prior experience of
building and managing business enterprises in India and US
Positioned to launch 20+ products, immediate focus on South India
Soft launch in Chennai, Hyderabad, Bangalore and Mysore
Plans call for a phased retail launch in major tier 1 & 2 cities across South India
Annexure 1 - 2
Snapshot (2/2)
Proprietary & Confidential 7
Current business traction
B2C: Over 10,000 customers have consumed the product in the last
six months | 70% of retail sales are repeat purchases | Positive
feedback & confirmation of efficacy in the market
Small & medium sized institutions (bakers, food processing cos) |
Large consumer brands (Britannia, Glaxo Smith Kline, ITC) | HORECA
(Taj Group)
Future strategic extensions
Strong interest from MNCs and food companies to use DiaBliss sugar
in food & nutritional products for diabetics
International markets (seeing early interest already, but plan to stay
focused on India)
Proprietary & Confidential 8
Health & Wellness Opportunity (Diabetic)
Diabetes 101
Proprietary & Confidential 9
80% of diabetic population in India is type 2
Type 1: body produces no insulin
Type 2: body either does not produce enough insulin or cells do not respond to the insulin produced by the pancreas
Gestational Diabetes (i.e. during pregnancy)
Diabetes effects almost every organ in the body
India Opportunity (1/2)
Proprietary & Confidential 10
India – Diabetic Capital of the world!
30+% urban India population is an addressable opportunity
Metro cities diabetes prevalence rates is ~15%,
Pre diabetics constituting another 14-21%
Diabetes rates expected to double world wide in next 20 years
Top # Country M Population Diabetic
% of overall population
1 India 85.9 7.10%
2 China 60.9 4.50%
3 United States 38.8 12.30%
4 Brazil 14.3 6.00%
5 Pakistan 13.9 7.60%
Top # Country M Population Diabetic
% of overall population
6 Mexico 11.3 10.10%
7 Indonesia 10.9 4.60%
8 Germany 9.8 12.00%
9 Japan 9.3 7.30%
10 Bangladesh 9.3 6.10%
Annexure 3 - 4
India Opportunity (2/2)
Proprietary & Confidential 11
85 million diabetics + 85 million pre-diabetics
Avg diabetic’s sugar consumption/day = 25g
Vs. Indian per capita consumption (non-diabetic) = 65g/day/person
Vs. US per capita consumption (non-diabetic) = 135g/day/person
Market Size of Rs. 285 Bn
@ Rs. 200/kg of diabetic free sugar / artificial sweeteners
Artificial Sweeteners
Proprietary & Confidential 12
Artificial sweeteners are ‘chemically’ processed to deliver sweetness, albeit with a bitter after taste
F&B cos have invested in this segment due to increasing market for diabetic friendly functional foods
Johnson & Johnson: Invention of Sucralose followed by launch of Splenda through McNeil Nutritionals
Coca Cola & Pepsi: Investments into Stevia based derivative extracts
Cargill: Investments in Maltitol
Unfortunately artificial sweeteners do not meet food processing market needs due to bitter after taste and limitations in processing parameters
Sweeteners Brands
Saccharin Sweet n Low, Sweet Twin
Aspertame Equal, Sugar Free Gold
Sucralose Splenda, Sugar Free Natura
Fructose Dezire
Stevia Truvia, Purevia, Sweet Leaf
Maltitol/Sucralose Blends Sweet Pearl, Maltisweet
Captured 1.4% of the diabetic sugar equivalent market space
Sized at Rs. 400Cr i.e. 20,000 sugar equivalent tons @ Rs. 200/kg
Key Limitations
Health risks (chemically processed)
15% of sucralose not excreted from humans in short term studies
Common issues among sweeteners: Serious long term impacts (excitotoxicity) causing metabolic
disorders, Type 2 diabetes due to overworking of pancreas & obesity due to improper brain signaling
Complex to break-down, resulting in poor down stream applications for food processing and
formulations
Bitter after taste
Artificial Sweeteners Unmet Need (1/2)
Proprietary & Confidential 13
Complex to process, resulting in
poor down stream applications
in food processing and
formulations
Bitter after taste
Artificial Sweeteners Unmet Need (2/2)
Proprietary & Confidential 14
Proprietary & Confidential 15
DiaBliss
Value Proposition
Proprietary & Confidential 16
Create a new category of consumer products addressing unmet need of diabetic
market – Rs. 285Bn
For the first time ever, pure cane sugar made diabetic friendly through proprietary
technology solution
Address existing limitations in the system
No chemicals additives, no health risks
Easy to process into downstream products without changing formulations or processing conditions
Baking, Cooking/Frying, Low temperature applications such as ice creams
Broad formulation capabilities: Sweet Meats, Chocolates, Beverages, Prepared Foods
Efficacy maintained after two years of shelf life
Indistinguishable in taste, no bitter after taste
Technology
Proprietary & Confidential 17
Proven product efficacy!
10 years of R&D and 4 years of product performance testing among 100+ diabetics
Natural… no chemicals!
Colorless, odorless and tasteless proprietary herbal solution is extracted from spices using
water and no other chemicals or solvents
Limitless versatility…simple structure… multiple applications
Herbal solution is blended with sugar makes sugar diabetic friendly and allows glucose
present in the blood stream to be effectively absorbed by the body at a cellular level
When blended with rice renders carbohydrates diabetic friendly
Fruit based foods and beverages have been blended with herbal solution to render them
diabetic friendly
Technology uniqueness and patentability validated!
Documentation prepared and reviewed by Lakshmi Kumaran & Sridharan Attorneys
Technology Defensibility
Proprietary & Confidential 18
Active Ingredients: polyphenols, soluble fibres, potent antioxidant compounds
known to have variety of health & wellness characteristics
Enhance insulin sensitivity, improved metabolism, inhibit LDL cholesterol oxidation, inhibit
cyclo-oxygenase and lipoxygenase enzymes, inhibit lipid peroxidation
Technology defensibility
Product monographs, mechanism of action documentation and research literature
consisting of over 300 research articles has been prepared for product filings in India and
overseas (with assistance from reputed IP attorneys)
The anti-diabetic mechanism of action includes
AA
A
Delay the progression of complications Potent glycemic control
Insulin releasing and mimicking actions Inhibit glucosidase activity Reduce insulin resistance Inhibit gluconeogenesis and glycogenolysis
Regulatory Approvals
Proprietary & Confidential 19
All DiaBliss products have FSSAI certification
DiaBliss wishes to obtain desired classification under dietetic foods with the renewal filing
(will allow DiaBliss and institutional customers to make desired product claims.)
Regulatory framework of FSSAI is based on global standards for food classification, similar to
US, Japan & Europe
Categorization/VAT considerations to be decided in coming up with right classification
DiaBliss proprietary foods application for appropriate functional foods classification
will be filed in 3-4 months’ time
Application review expected to take another year due to significant load with the department.
Proprietary food filing application under preparation by DiaBliss is comprehensive and
expected to provide us all the needed documentation for Indian & as well as
international filings
Competitive Advantage and Differentiation
Proprietary & Confidential 20 Annexure 5 - 8
Product Brand Names Composition/ Chemical Name
Manufacturing Process Taste Factors & Cooking Solutions Health Effects Calorific Value
Aspertame Equal, Nutra Sweet, Sugar
Free Gold
N-L-aaspartyl-L-phenylalanine-l-methyl
ester (APM)
Fermentation and synthesis with methanol with metal catalysts
Interacts with some foods and cannot perfectly replace sugar, not thermally
stable; Bitter after taste.
Aspartame must be avoided by people with the genetic condition
phenylketonuria(PKU); Recent packaging indicates not
recommended for children.
4 kilo calories per gram; 180 times
sweeter than sugar
Sucralose Splenda, Sugar Free
Natura
4-chloro-4-deoxy-.alpha.-D-
galactopyranosyl 1.6-dichloro-1.6-dideoxy-
.beta.-D-fructo-furanoside
Five Step Chemical Process including chlorination of sucrose, followed by
high temperature, low pH process for final conversion to sucralose
There is still a distinct chemical taste especially when products are used to
make sweets. Poses processing problems during baking.
Thermally stable and can be used in almost all categories of foods.
FDA & WHO evaluated over 100 studies over 20 years and concluded the product is
generally safe. Short term studies indicated 10-15% accumulating in the body.
No calorific content
Saccharin Sweet' n Low, Sweet Twin,
and Necta Sweet
2H-1λ6,2-benzothiazol-1,1,3-trione
Two chemical synthesis processes Bitter after taste. Not thermally stable.
Suspected Carcinogen (bladder cancer).
1 kilo calories per gram, 10x sweeter
Stevia Truvia, PureVia, SweetLeaf
Sweetening ingredient - Steviol glycosides. Class of Compaounds found in
Stevia plant leaf.
Minimal Processing for dark colored stevia extracts. Crystalline forms involves some level of chemical
processing
Bitter after taste; Can be used for cooking and baking
Approved by FDA; Banned in some European countries
4 kilo calories per gram; 200-400
times sweeter than sugar
Levulose (Fructose)
Dezire D-Frustose Extract from Apples & Oranges followed by chemical based
purification
Residual after taste for a long time; Can be used for cooking and baking;
Indian sweets have a distinct after taste
Fructose based product. A lot of literature on impact of fructose on
obesity and type 2 diabetes.
4 kilo calories per gram; Lower
Glycemic Index than Sugar
Maltitol /Sucralose
Blends
Lesys, Maltisweet and
SweetPearl®
4-O-α-glucopyranosyl-D-sorbitol
Maltitol is a disaccharide produced by Corn Products Specialty Ingredients
(formerly SPI Polyols), Cargill, Roquette, and Mitsubishi Shoji
Foodtech, among other companies. Maltitol is made by hydrogenation of
maltose obtained from starch.
Maltitol is a sugar alcohol (a polyol) used as a sugar substitute. It has 75-90%
of the sweetness of sucrose (table sugar) and nearly identical properties,
except for browning. It is used to replace table sugar because it is half as caloric, does not promote tooth decay,
and has a somewhat lesser effect on blood glucose.
Some issues with laxative effects 3 kilo calories per gram
Herbal Cane Sugar
Diabliss Cane Sugar blended with herbal extracts
A colourless, tasteless and odourless extract from 7 common herbs and
spices; Only water used in preparation of herbal solution.
Only product that can claim exact same taste of sugar; Thermally stable
and can be used in all categories of foods without any changes in
processing parameters.
HbA1c, Fasting and Post Pradial levels show decreasing trends;
Analysis and animal studies indicate product is safe for
human consumption
4 calories per gram; Lower
Glycemic Index than Sugar
Proprietary & Confidential 21
Product Performance to date
Product Performance Summary
Proprietary & Confidential 22
Product Characterization
SGS labs, Chennai
Product Trials
Sugen Life Sciences, Tirupati
Acute & Sub-Acute Toxicity studies in Wistar Rats
Summary of Product Usage & Customer Testimonials
Short Term Trials
Long Term Trials
Product composition is safe for human consumption based on heavy metals & pesticide analyses
No detrimental impact on animals health parameters
Histopathological studies indicated no organ impact when subject to accelerated usage of product
Glucose Tolerance Test (GTT) data indicates DiaBliss Sugar can be classified as low glycemic index product
Extended GTT results with diabetic subjects indicated excellent blood sugar control even with high loading of DiaBliss sugar.
Data from diabetics who consumed product for periods between 3 months to 36 months indicates product is providing significant health benefits to diabetics
DiaBliss Sugar is a Low Glycemic Index Food
Diabliss Product – consistently a low Glycemic Index Food(GI <55 => Low GI Food)
GI = 44.4 for DiaBliss sugar Vs. 60/65 for normal sugar Vs 100
Continuous GI optimizations & innovations resulting in 30% lower GI than cane sugar
Further GI Optimizations underway as part of continuous product innovation
Low Glycemic Index Sugar Stable and Reproducible Product with respect to low GI
Proprietary & Confidential 23
GI = 44.4
Blood sugar values of diabetic subjects consuming sweets shows DiaBliss based sweets result in lower blood sugar readings due to lower glycemic index and faster metabolism
Low Glycemic Index Products Indian Sweets Glycemic Action in diabetics
Proprietary & Confidential 24
Millet based cookies with Whole Wheat (GI ~50-60), Kodo millet (GI ~30) & Barnyard Millet (GI ~20-30) resulted in much lower GI versus base materials due to additional glycemic action from herbal solution.
Formulations with additional herbal solution treatment shows a further lowering of GI
Low Glycemic Index Products Indian Sweets Glycemic Action in diabetics
Proprietary & Confidential 25
GI = 14.9 GI = 12.2
Over 70% of diabetics come to
fasting levels or below within 3
hours of consuming DiaBliss
Sugar
10-20% lower GI of DiaBliss
Sugar may not alone explain
the excellent absorption
characteristics
Long term trials, product
monographs & mechanisms of
action of the herbal
constituents confirms other
mechanisms at play that
further enhance the
absorption characteristics of
DiaBliss sugar
Extended GTT Results Excellent Short Term Absorption of Blood Glucose
Proprietary & Confidential 26
Sample Testimonials (1/2) Strong Emotional Branding Potential
Proprietary & Confidential 27
56 Year old Type 2 Diabetic (Bakery Owner) Parents of 8 year Old Juvenile Type 1 Diabetic From: Imthiaz <[email protected]>
Date: Sat Nov 16 2013 19:24:22 GMT-0600 (Central Standard Time)
Subject: Report from Imthiaz
Dear Mr.Bennur,
TOOT-C Cakes
VIEW SLIDE SHOW DOWNLOAD ALL
This album has 4 photos and will be available on SkyDrive until 2/15/2014.
Thank you very much for informing me about the DiaBliss.
I became a diabetic in January 2009 that is when I was 56 years old. Till 2009, I was very fond of Indian Sweets, Cakes and Ice Creams. The day I turned diabetic, I completely stopped eating all kinds of sugar added items. Even though I own a exclusive Cake Shop – TOOT-C which is celebrating its 25th Anniversary, I could not eat my favourite cakes.
Your information on DiaBliss changed my life style once again and started tasting the cakes which are made exclusively for diabetics using your DiaBliss sugar.
I tried your DiaBliss sugar for 10 days on various items in my baking unit and then concluded IT WORKS. We use only 70% of DiaBliss sugar to make the cakes and it gives the same taste as regular sugar. We made the trial batches on Muffins, Cup Cakes, Tea Cakes and Fruit Cakes. I tested my sugar level before eating the cake – 110 mg, 1 hour after - 130, 2 hours –120 and 3 hours after - 110. Amazingly, my sugar level remained with in the limit. Whenever I eat the similar piece of cake with normal sugar, my sugar level will shoot up to 170 mg. Now, we will be trying other types of pasties and biscuits using DiaBliss sugar before we introduce them to public.
I started using your other products, DiaBliss Lemon Tea which I take every morning and DiaBliss Jam at home.
I once again THANK YOU for giving me a new lease of life.
With Regards
Imthiaz
From: Vaishnavi & Santosh [mailto:[email protected]]
Sent: Sunday, September 23, 2012 4:19 PM To: [email protected]
Subject: our experience with Diabliss
Dear Mr. Ramanthan,
We apologize for the delay in mailing you our experience.
Please view our experience with Diabliss:
"Our son is 7 and a 1/2 now, and he was diagnosed as Type 1 diabetic, at the age of 5. When we moved to
Chennai sometime in 2011, we got to know Mr. Ramanathan, and about the sugar substitute
called 'DIABLISS'. It's been well over a year, since we've been using 'Diabliss' sugar and salt, and so far our
son's sugar levels have been stable, and we definitely feel, we are not at any great loss, due to his condition!
Diabliss to us is not merely a sugar substitute.
We find that both the sugar and salt we have used continually for over a year, enhances the taste of the
preparation made from it.
We have tried other artificial sweeteners available in the market, but none matches the taste of Diabliss.
Moreover, unlike other substitutes, this sugar lends itself to be used in any form of preparation. It can be
boiled into a syrup, or used as it is!
We also believe that in the long-term regular use, it has even helped control his sugar levels. In the course of a
year we find his Post-Prandial readings are not at all affected by the intake of edibles made from this sugar.
In fact, his hba1c has come down from 8.5 to 7.8, this half-year!
As a Type 1 patient, our son's need for insulin has not drastically increased over the months. In fact, 2 years
back, (before the use of DIABLISS), he needed a total of about 28 units. In the case of Type 1 Diabetes, given
that factors like age, growth, food-intake, metabolism and development, would necessitate a steady rise in
insulin requirement, his daily need is just 29 units. His insulin requirement has gone up by just 1 more unit,
which comes to us as great news!
We are able to satisfy our child's cravings, just as any other parent, and we are so grateful to Mr.
Ramanathan, that our child has not missed out on his sweet memories! Our son is a happy child now!
Thanks a million to Mr. Ramanathan, and to DIABLISS! We feel DIABLISS, is a miracle solution to our
major problem!
This was so much a God-given boon to us!" DIABLISS has made a profound difference in our life. - Santosh & Vaishnavi
We thank you enormously Sir!
Warm regards,
Vaishnavi & Santosh
Block - B, Apartment - 2
Plaza Court Apartments,
#28 Church Road , Ramappa Nagar,
Perungudi, Off OMR Road ,
Chennai - 600-096
Cell: +91-87544-94241 / +91-87544-94248
Email: [email protected]
" Om Sathguru Sri Seshadri Swamigal Thiruvadikkae"
=======================================
Sample Testimonials (2/2) Strong Emotional Branding Potential
Proprietary & Confidential 28
82Year old Type 2 Diabetic 61 year old Type 2 Diabetic
Long Term Safety & Blood Sugar Control (1/4)
Proprietary & Confidential 29
HbA1c trends in Type 1 & Type 2 diabetics
Excellent performance in type 1 & type 2 diabetics:
Type 1 30-45% lower HbA1c | Type 2 diabetics – 10-20% lower HbA1c
Long Term Safety & Blood Sugar Control (2/4)
Proprietary & Confidential 30
Type 1 Diabetic: Fasting, PP & HbA1c Trends
Type 1 diabetic, Age 58
9 months on DiaBliss Herbal cane sugar
40% reduction in HbA1c
0
50
100
150
200
250
4/3/2012 14/8/2012 15/9/2012 17/9/2012
Blo
od
Su
gar
Leve
ls, m
g/d
l
Type 1 Diabetic, Female, age 58 - Fasting & PP Profiles
Fasting
PP
Started consuming DiaBliss Herbal Cane Sugarfor Tea & Coffee
6
6.5
7
7.5
8
8.5
9
4/3/2012 6/6/2012 14/8/2012 17/9/2012H
bA
1c
Type 1 Diabetic, Female, age 58 - HbA1c Profile
Started consuming DiaBliss Herbal Cane Sugar for Tea & Coffee
Long Term Safety & Blood Sugar Control (3/4)
Proprietary & Confidential 31
Type 1 Juvenile Diabetic: HbA1c Trends
8 year old juvenile
diabetic
Two years on DiaBliss Sugar
Major lifestyle improvement
Able to go to school full-time
Able to enjoy all kinds of foods
& sweets
Gaining body weight &
lowering insulin dosage
45% reduction in HbA1c levels
Long Term Safety & Blood Sugar Control (4/4)
Proprietary & Confidential 32
Type 2 Diabetic: Fasting, PP & HbA1c Trends
Type 2 Diabetic, Age 63
18 months on DiaBliss Sugar
Lowered medication by 50%; Stabilized Fasting, PP & HbA1c
Proprietary & Confidential 33
Product Roadmap
Current Products (1/2)
Proprietary & Confidential 34
DiaBliss Herbal Sugar Sachet Box, 30x5g DiaBliss Lemon Tea Sachet Box, 30x10g
DiaBliss Lemon Tea Standy Pouch, 500g DiaBliss Herbal Sugar Standy Pouch, 500g
Current Products (2/2)
Proprietary & Confidential 35
DiaBliss Tomato Ketchup, 200g
DiaBliss Mixed Fruit Jam, 200g
New Product Launch Low GI Cookies
Proprietary & Confidential 36
Low GI Cookies
• Formulated with
DiaBliss Sugar and
choicest blends of
millets to provide a truly
low glycemic index
(GI=15) cookies which
are nutrient rich and
contains no glutens,
zero cholesterol & zero
Transfat
• Feb ‘14
Pipeline Sample
Proprietary & Confidential 37
Chocolates
• Filled, dark and milk
chocolates
formulated with
DiaBliss Sugar
• H1 ‘14-15
Mints
• Commenced development and formulations of world’s first diabetic friendly mints (Somph). Devlopment of “Tic Tac” equivalents underway.
• H1 14-15
Prepared Foods
• Low glycemic index
wholesome
prepared foods
based on millets
(multi grain
porridges (sathu
mavu), Kheer Mix,
Ravva Laddu Mix,
etc)
• H2 ‘14-15
Proprietary & Confidential 38
Manufacturing Capability
Manufacturing Capability
Proprietary & Confidential 39
Herbal Solution Capacity
Current Capacity to support production levels of 4 tons per day (tpd) production
Modular expansion capability to increase production to 15 tpd
Time frame: 4-5 months lead time
Extraction Process extremely stable as monitored through HPLC chromatograms
used for product QA/QC
Foods Manufacturing Capability
DiaBliss Sugar Coating & Drying: Current Capacity of 4 tpd; increase increase to 15
tpd in next phase. Lead time for equipment, mainly fluid bed dryers and blenders
is 6 months
Other Foods Processing
Wet Foods (Jams, Ketchups): Capacity ½ tpd, ability to increase capacity in 6 weeks
Dry Foods (cereal mixes, sweet mixes, beverage mixes): Capacity 2 tpd, with capability to
increase capacity to required level in 6 weeks
Manufacturing Capability (2/2) Good Manufacturing Practices (GMP) to ensure consistent quality
Proprietary & Confidential 40
Consistent Herbal Solution Fingerprints as measured by HPLC to ensure quality and
efficacy
Feb 2013 Batch Mar 2013 Batch Apr 2013 Batch
Peak
No
Retention
Time
Peak Area Peak
Area, %
Retention
Time
Peak Area Peak
Area, %
Retention
Time
Peak
Area
Peak
Area, %
1 4.59 1606 2.5% 4.588 1827 2.9% 4.601 1909 2.9%
2 5.078 636 1.0% 5.35 706 1.1% 5.09 624 0.9%
3 5.366 648 1.0%
4 6.177 1470 2.3% 6.174 1478 2.3% 6.193 1513 1.0%
5 7.388 1191 1.9% 7.378 1125 1.8% 7.408 1192 2.3%
6 7.828 1273 2.0% 7.821 3184 5.0% 7.849 2771 4.1%
7 8.116 19861 31.4% 8.112 18637 29.2% 8.141 19853 29.7%
8 9.928 37031 58.6% 9.928 36664 57.5% 9.958 38248 57.2%
9 10.158 145 0.2% 10.167 153 0.2% 10.192 152 0.2%
Feb 2013 Batch Mar 2013 Batch Apr 2013 Batch
Proprietary & Confidential 41
Annexures
Annexure 1: Diabetic Global Market
Proprietary & Confidential 42
Asia Diabetics % Diabetic North America Diabetics % Diabetic India 85,923,733 7.1% United States 38,818,308 12.3%
China 60,931,800 4.5% Mexico 11,345,990 10.1%
Pakistan 13,882,616 7.6% Canada 4,066,503 11.6%
Indonesia 10,931,501 4.6% Puerto Rico 459,630 12.4%
Bangladesh 9,303,599 6.1%
Japan 9,297,280 7.3%
Philippines 6,186,636 6.7% Europe Diabetics % Diabetic Korea, Republic of 5,354,958 9.0% Germany 9,839,160 12.0%
Thailand 5,076,322 7.7% France 6,166,870 9.4%
Malaysia 3,232,940 10.9% Turkey 5,596,426 7.4%
Viet Nam 2,574,620 2.9% Italy 5,235,959 8.8%
Spain 4,112,083 8.7%
Middle East Diabetics % Diabetic Poland 3,583,642 9.3%
Iran 4,714,873 6.1% United Kingdom 3,095,907 4.9%
Saudi Arabia 3,970,642 13.6% Argentina 2,695,740 6.0%
Iraq 2,599,740 7.8% Romania 1,599,676 8.4%
Morocco 2,497,580 7.6% Portugal 1,309,710 12.4%
Syrian Arab Republic 1,828,988 8.3% Netherlands 1,291,968 7.7%
Afghanistan 1,683,007 6.6% Greece 951,737 8.8%
United Arab Emirates 1,008,217 12.2% Austria 950,713 11.2%
Tunisia 916,088 8.5% Czech Republic 914,903 8.7%
Yemen 613,175 2.5%
Israel 567,510 7.1% South America Diabetics % Diabetic Jordan 471,068 7.5% Brazil 14,258,480 6.0%
Kuwait 386,862 10.8% Colombia 2,255,424 4.8%
Lebanon 332,948 7.7% Venezuela 1,707,820 5.9%
Oman 307,856 11.1% Peru 1,706,608 5.6%
Qatar 254,976 13.3% Cuba 1,228,033 11.0%
Bahrain 177,778 14.4% Guatemala 1,065,248 6.9%
Annexure 2: Diabetic Prevalence in Urban India
Proprietary & Confidential 43
Proprietary & Confidential 44
Thank you
For more information: VR. Ramanathan, CEO
+91-9840427966 | [email protected]
Siva Vallabhaneni, COO
+91-7760980631| [email protected]
Gururaj Bennur, Chief Sales Officer
+91-9844511939| [email protected]
DiaBliss Consumer Products Pvt Ltd
1/283 ‘Shripuram’ Shripuram Road, Thoraipakkam, Chennai, Tamil Nadu 60097