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Product Information 31st January 2014

Diabliss Product Introduction

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Diabliss is the world first diabetic friendly cane sugar. By coating cane sugar with a proprietary herbal extract derived from cinnamon, fenugreek, gooseberry, pomagranate, black pepper, turmeric and ginger, Diabliss is able to enhance the rate of absorption of glucose from the blood stream. The herbal extract is rich in polyphenols, antioxidants and soluble fibres and lowers the GI of cane sugar by about 30% to 44.4. Diabliss Sugar has been tested on hundreds of diabetics, type 1 and type 2 for periods ranging from 3 months to 4 years and found to be a safe product. Diabliss Sugar is thermally stable and can be used wherever sugar is used - in cooking, baking, in beverages, etc. Thanks to Diabliss, diabetics can now consume cane sugar safely without bitter after taste of artificial sweetenrs

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Page 1: Diabliss Product Introduction

Product Information

31st January 2014

Page 2: Diabliss Product Introduction

Contents (1/2)

Snapshot

Health & Wellness Opportunity (Diabetic)

Diabetes 101

India Opportunity

Artificial Sweeteners

DiaBliss

Value Proposition

Technology

Regulatory Approvals

Competitive Advantage and Differentiation

Proprietary & Confidential 2

Page 3: Diabliss Product Introduction

Contents (2/2)

Product Performance to date

Low Glycemic Index Sugar

Extended GTT Results

Long Term Safety & Blood Sugar Control

Product Roadmap

Phase 1

Pipeline (Sample)

Manufacturing Capability

Proprietary & Confidential 3

Page 4: Diabliss Product Introduction

Annexures

Health & Wellness

Opportunity (Diabetic)

Annexure 1: Diabetic Global

Market

Annexure 2: Diabetic

Prevalence in Urban India

Proprietary & Confidential 4

Page 5: Diabliss Product Introduction

Proprietary & Confidential 5

Snapshot

Page 6: Diabliss Product Introduction

Snapshot (1/2)

Proprietary & Confidential 6

DiaBliss addresses Rs. 285Bn opportunity in Health & Wellness particularly

centered around diabetics

Produces and markets diabetic friendly pure cane sugar (and related products)

through proprietary herbal formulation

Proven product efficacy through successful long term trials

Tested 100+ diabetics between 8 to 82 years of age with type 1 & 2 diabetics, for

periods ranging from 3 months to 4 years

Strong management team

Founded by serial entrepreneurs and technocrats with prior experience of

building and managing business enterprises in India and US

Positioned to launch 20+ products, immediate focus on South India

Soft launch in Chennai, Hyderabad, Bangalore and Mysore

Plans call for a phased retail launch in major tier 1 & 2 cities across South India

Annexure 1 - 2

Page 7: Diabliss Product Introduction

Snapshot (2/2)

Proprietary & Confidential 7

Current business traction

B2C: Over 10,000 customers have consumed the product in the last

six months | 70% of retail sales are repeat purchases | Positive

feedback & confirmation of efficacy in the market

Small & medium sized institutions (bakers, food processing cos) |

Large consumer brands (Britannia, Glaxo Smith Kline, ITC) | HORECA

(Taj Group)

Future strategic extensions

Strong interest from MNCs and food companies to use DiaBliss sugar

in food & nutritional products for diabetics

International markets (seeing early interest already, but plan to stay

focused on India)

Page 8: Diabliss Product Introduction

Proprietary & Confidential 8

Health & Wellness Opportunity (Diabetic)

Page 9: Diabliss Product Introduction

Diabetes 101

Proprietary & Confidential 9

80% of diabetic population in India is type 2

Type 1: body produces no insulin

Type 2: body either does not produce enough insulin or cells do not respond to the insulin produced by the pancreas

Gestational Diabetes (i.e. during pregnancy)

Diabetes effects almost every organ in the body

Page 10: Diabliss Product Introduction

India Opportunity (1/2)

Proprietary & Confidential 10

India – Diabetic Capital of the world!

30+% urban India population is an addressable opportunity

Metro cities diabetes prevalence rates is ~15%,

Pre diabetics constituting another 14-21%

Diabetes rates expected to double world wide in next 20 years

Top # Country M Population Diabetic

% of overall population

1 India 85.9 7.10%

2 China 60.9 4.50%

3 United States 38.8 12.30%

4 Brazil 14.3 6.00%

5 Pakistan 13.9 7.60%

Top # Country M Population Diabetic

% of overall population

6 Mexico 11.3 10.10%

7 Indonesia 10.9 4.60%

8 Germany 9.8 12.00%

9 Japan 9.3 7.30%

10 Bangladesh 9.3 6.10%

Annexure 3 - 4

Page 11: Diabliss Product Introduction

India Opportunity (2/2)

Proprietary & Confidential 11

85 million diabetics + 85 million pre-diabetics

Avg diabetic’s sugar consumption/day = 25g

Vs. Indian per capita consumption (non-diabetic) = 65g/day/person

Vs. US per capita consumption (non-diabetic) = 135g/day/person

Market Size of Rs. 285 Bn

@ Rs. 200/kg of diabetic free sugar / artificial sweeteners

Page 12: Diabliss Product Introduction

Artificial Sweeteners

Proprietary & Confidential 12

Artificial sweeteners are ‘chemically’ processed to deliver sweetness, albeit with a bitter after taste

F&B cos have invested in this segment due to increasing market for diabetic friendly functional foods

Johnson & Johnson: Invention of Sucralose followed by launch of Splenda through McNeil Nutritionals

Coca Cola & Pepsi: Investments into Stevia based derivative extracts

Cargill: Investments in Maltitol

Unfortunately artificial sweeteners do not meet food processing market needs due to bitter after taste and limitations in processing parameters

Sweeteners Brands

Saccharin Sweet n Low, Sweet Twin

Aspertame Equal, Sugar Free Gold

Sucralose Splenda, Sugar Free Natura

Fructose Dezire

Stevia Truvia, Purevia, Sweet Leaf

Maltitol/Sucralose Blends Sweet Pearl, Maltisweet

Page 13: Diabliss Product Introduction

Captured 1.4% of the diabetic sugar equivalent market space

Sized at Rs. 400Cr i.e. 20,000 sugar equivalent tons @ Rs. 200/kg

Key Limitations

Health risks (chemically processed)

15% of sucralose not excreted from humans in short term studies

Common issues among sweeteners: Serious long term impacts (excitotoxicity) causing metabolic

disorders, Type 2 diabetes due to overworking of pancreas & obesity due to improper brain signaling

Complex to break-down, resulting in poor down stream applications for food processing and

formulations

Bitter after taste

Artificial Sweeteners Unmet Need (1/2)

Proprietary & Confidential 13

Complex to process, resulting in

poor down stream applications

in food processing and

formulations

Bitter after taste

Page 14: Diabliss Product Introduction

Artificial Sweeteners Unmet Need (2/2)

Proprietary & Confidential 14

Page 15: Diabliss Product Introduction

Proprietary & Confidential 15

DiaBliss

Page 16: Diabliss Product Introduction

Value Proposition

Proprietary & Confidential 16

Create a new category of consumer products addressing unmet need of diabetic

market – Rs. 285Bn

For the first time ever, pure cane sugar made diabetic friendly through proprietary

technology solution

Address existing limitations in the system

No chemicals additives, no health risks

Easy to process into downstream products without changing formulations or processing conditions

Baking, Cooking/Frying, Low temperature applications such as ice creams

Broad formulation capabilities: Sweet Meats, Chocolates, Beverages, Prepared Foods

Efficacy maintained after two years of shelf life

Indistinguishable in taste, no bitter after taste

Page 17: Diabliss Product Introduction

Technology

Proprietary & Confidential 17

Proven product efficacy!

10 years of R&D and 4 years of product performance testing among 100+ diabetics

Natural… no chemicals!

Colorless, odorless and tasteless proprietary herbal solution is extracted from spices using

water and no other chemicals or solvents

Limitless versatility…simple structure… multiple applications

Herbal solution is blended with sugar makes sugar diabetic friendly and allows glucose

present in the blood stream to be effectively absorbed by the body at a cellular level

When blended with rice renders carbohydrates diabetic friendly

Fruit based foods and beverages have been blended with herbal solution to render them

diabetic friendly

Technology uniqueness and patentability validated!

Documentation prepared and reviewed by Lakshmi Kumaran & Sridharan Attorneys

Page 18: Diabliss Product Introduction

Technology Defensibility

Proprietary & Confidential 18

Active Ingredients: polyphenols, soluble fibres, potent antioxidant compounds

known to have variety of health & wellness characteristics

Enhance insulin sensitivity, improved metabolism, inhibit LDL cholesterol oxidation, inhibit

cyclo-oxygenase and lipoxygenase enzymes, inhibit lipid peroxidation

Technology defensibility

Product monographs, mechanism of action documentation and research literature

consisting of over 300 research articles has been prepared for product filings in India and

overseas (with assistance from reputed IP attorneys)

The anti-diabetic mechanism of action includes

AA

A

Delay the progression of complications Potent glycemic control

Insulin releasing and mimicking actions Inhibit glucosidase activity Reduce insulin resistance Inhibit gluconeogenesis and glycogenolysis

Page 19: Diabliss Product Introduction

Regulatory Approvals

Proprietary & Confidential 19

All DiaBliss products have FSSAI certification

DiaBliss wishes to obtain desired classification under dietetic foods with the renewal filing

(will allow DiaBliss and institutional customers to make desired product claims.)

Regulatory framework of FSSAI is based on global standards for food classification, similar to

US, Japan & Europe

Categorization/VAT considerations to be decided in coming up with right classification

DiaBliss proprietary foods application for appropriate functional foods classification

will be filed in 3-4 months’ time

Application review expected to take another year due to significant load with the department.

Proprietary food filing application under preparation by DiaBliss is comprehensive and

expected to provide us all the needed documentation for Indian & as well as

international filings

Page 20: Diabliss Product Introduction

Competitive Advantage and Differentiation

Proprietary & Confidential 20 Annexure 5 - 8

Product Brand Names Composition/ Chemical Name

Manufacturing Process Taste Factors & Cooking Solutions Health Effects Calorific Value

Aspertame Equal, Nutra Sweet, Sugar

Free Gold

N-L-aaspartyl-L-phenylalanine-l-methyl

ester (APM)

Fermentation and synthesis with methanol with metal catalysts

Interacts with some foods and cannot perfectly replace sugar, not thermally

stable; Bitter after taste.

Aspartame must be avoided by people with the genetic condition

phenylketonuria(PKU); Recent packaging indicates not

recommended for children.

4 kilo calories per gram; 180 times

sweeter than sugar

Sucralose Splenda, Sugar Free

Natura

4-chloro-4-deoxy-.alpha.-D-

galactopyranosyl 1.6-dichloro-1.6-dideoxy-

.beta.-D-fructo-furanoside

Five Step Chemical Process including chlorination of sucrose, followed by

high temperature, low pH process for final conversion to sucralose

There is still a distinct chemical taste especially when products are used to

make sweets. Poses processing problems during baking.

Thermally stable and can be used in almost all categories of foods.

FDA & WHO evaluated over 100 studies over 20 years and concluded the product is

generally safe. Short term studies indicated 10-15% accumulating in the body.

No calorific content

Saccharin Sweet' n Low, Sweet Twin,

and Necta Sweet

2H-1λ6,2-benzothiazol-1,1,3-trione

Two chemical synthesis processes Bitter after taste. Not thermally stable.

Suspected Carcinogen (bladder cancer).

1 kilo calories per gram, 10x sweeter

Stevia Truvia, PureVia, SweetLeaf

Sweetening ingredient - Steviol glycosides. Class of Compaounds found in

Stevia plant leaf.

Minimal Processing for dark colored stevia extracts. Crystalline forms involves some level of chemical

processing

Bitter after taste; Can be used for cooking and baking

Approved by FDA; Banned in some European countries

4 kilo calories per gram; 200-400

times sweeter than sugar

Levulose (Fructose)

Dezire D-Frustose Extract from Apples & Oranges followed by chemical based

purification

Residual after taste for a long time; Can be used for cooking and baking;

Indian sweets have a distinct after taste

Fructose based product. A lot of literature on impact of fructose on

obesity and type 2 diabetes.

4 kilo calories per gram; Lower

Glycemic Index than Sugar

Maltitol /Sucralose

Blends

Lesys, Maltisweet and

SweetPearl®

4-O-α-glucopyranosyl-D-sorbitol

Maltitol is a disaccharide produced by Corn Products Specialty Ingredients

(formerly SPI Polyols), Cargill, Roquette, and Mitsubishi Shoji

Foodtech, among other companies. Maltitol is made by hydrogenation of

maltose obtained from starch.

Maltitol is a sugar alcohol (a polyol) used as a sugar substitute. It has 75-90%

of the sweetness of sucrose (table sugar) and nearly identical properties,

except for browning. It is used to replace table sugar because it is half as caloric, does not promote tooth decay,

and has a somewhat lesser effect on blood glucose.

Some issues with laxative effects 3 kilo calories per gram

Herbal Cane Sugar

Diabliss Cane Sugar blended with herbal extracts

A colourless, tasteless and odourless extract from 7 common herbs and

spices; Only water used in preparation of herbal solution.

Only product that can claim exact same taste of sugar; Thermally stable

and can be used in all categories of foods without any changes in

processing parameters.

HbA1c, Fasting and Post Pradial levels show decreasing trends;

Analysis and animal studies indicate product is safe for

human consumption

4 calories per gram; Lower

Glycemic Index than Sugar

Page 21: Diabliss Product Introduction

Proprietary & Confidential 21

Product Performance to date

Page 22: Diabliss Product Introduction

Product Performance Summary

Proprietary & Confidential 22

Product Characterization

SGS labs, Chennai

Product Trials

Sugen Life Sciences, Tirupati

Acute & Sub-Acute Toxicity studies in Wistar Rats

Summary of Product Usage & Customer Testimonials

Short Term Trials

Long Term Trials

Product composition is safe for human consumption based on heavy metals & pesticide analyses

No detrimental impact on animals health parameters

Histopathological studies indicated no organ impact when subject to accelerated usage of product

Glucose Tolerance Test (GTT) data indicates DiaBliss Sugar can be classified as low glycemic index product

Extended GTT results with diabetic subjects indicated excellent blood sugar control even with high loading of DiaBliss sugar.

Data from diabetics who consumed product for periods between 3 months to 36 months indicates product is providing significant health benefits to diabetics

Page 23: Diabliss Product Introduction

DiaBliss Sugar is a Low Glycemic Index Food

Diabliss Product – consistently a low Glycemic Index Food(GI <55 => Low GI Food)

GI = 44.4 for DiaBliss sugar Vs. 60/65 for normal sugar Vs 100

Continuous GI optimizations & innovations resulting in 30% lower GI than cane sugar

Further GI Optimizations underway as part of continuous product innovation

Low Glycemic Index Sugar Stable and Reproducible Product with respect to low GI

Proprietary & Confidential 23

GI = 44.4

Page 24: Diabliss Product Introduction

Blood sugar values of diabetic subjects consuming sweets shows DiaBliss based sweets result in lower blood sugar readings due to lower glycemic index and faster metabolism

Low Glycemic Index Products Indian Sweets Glycemic Action in diabetics

Proprietary & Confidential 24

Page 25: Diabliss Product Introduction

Millet based cookies with Whole Wheat (GI ~50-60), Kodo millet (GI ~30) & Barnyard Millet (GI ~20-30) resulted in much lower GI versus base materials due to additional glycemic action from herbal solution.

Formulations with additional herbal solution treatment shows a further lowering of GI

Low Glycemic Index Products Indian Sweets Glycemic Action in diabetics

Proprietary & Confidential 25

GI = 14.9 GI = 12.2

Page 26: Diabliss Product Introduction

Over 70% of diabetics come to

fasting levels or below within 3

hours of consuming DiaBliss

Sugar

10-20% lower GI of DiaBliss

Sugar may not alone explain

the excellent absorption

characteristics

Long term trials, product

monographs & mechanisms of

action of the herbal

constituents confirms other

mechanisms at play that

further enhance the

absorption characteristics of

DiaBliss sugar

Extended GTT Results Excellent Short Term Absorption of Blood Glucose

Proprietary & Confidential 26

Page 27: Diabliss Product Introduction

Sample Testimonials (1/2) Strong Emotional Branding Potential

Proprietary & Confidential 27

56 Year old Type 2 Diabetic (Bakery Owner) Parents of 8 year Old Juvenile Type 1 Diabetic From: Imthiaz <[email protected]>

Date: Sat Nov 16 2013 19:24:22 GMT-0600 (Central Standard Time)

Subject: Report from Imthiaz

To: [email protected]

Dear Mr.Bennur,

TOOT-C Cakes

VIEW SLIDE SHOW DOWNLOAD ALL

This album has 4 photos and will be available on SkyDrive until 2/15/2014.

Thank you very much for informing me about the DiaBliss.

I became a diabetic in January 2009 that is when I was 56 years old. Till 2009, I was very fond of Indian Sweets, Cakes and Ice Creams. The day I turned diabetic, I completely stopped eating all kinds of sugar added items. Even though I own a exclusive Cake Shop – TOOT-C which is celebrating its 25th Anniversary, I could not eat my favourite cakes.

Your information on DiaBliss changed my life style once again and started tasting the cakes which are made exclusively for diabetics using your DiaBliss sugar.

I tried your DiaBliss sugar for 10 days on various items in my baking unit and then concluded IT WORKS. We use only 70% of DiaBliss sugar to make the cakes and it gives the same taste as regular sugar. We made the trial batches on Muffins, Cup Cakes, Tea Cakes and Fruit Cakes. I tested my sugar level before eating the cake – 110 mg, 1 hour after - 130, 2 hours –120 and 3 hours after - 110. Amazingly, my sugar level remained with in the limit. Whenever I eat the similar piece of cake with normal sugar, my sugar level will shoot up to 170 mg. Now, we will be trying other types of pasties and biscuits using DiaBliss sugar before we introduce them to public.

I started using your other products, DiaBliss Lemon Tea which I take every morning and DiaBliss Jam at home.

I once again THANK YOU for giving me a new lease of life.

With Regards

Imthiaz

From: Vaishnavi & Santosh [mailto:[email protected]]

Sent: Sunday, September 23, 2012 4:19 PM To: [email protected]

Subject: our experience with Diabliss

Dear Mr. Ramanthan,

We apologize for the delay in mailing you our experience.

Please view our experience with Diabliss:

"Our son is 7 and a 1/2 now, and he was diagnosed as Type 1 diabetic, at the age of 5. When we moved to

Chennai sometime in 2011, we got to know Mr. Ramanathan, and about the sugar substitute

called 'DIABLISS'. It's been well over a year, since we've been using 'Diabliss' sugar and salt, and so far our

son's sugar levels have been stable, and we definitely feel, we are not at any great loss, due to his condition!

Diabliss to us is not merely a sugar substitute.

We find that both the sugar and salt we have used continually for over a year, enhances the taste of the

preparation made from it.

We have tried other artificial sweeteners available in the market, but none matches the taste of Diabliss.

Moreover, unlike other substitutes, this sugar lends itself to be used in any form of preparation. It can be

boiled into a syrup, or used as it is!

We also believe that in the long-term regular use, it has even helped control his sugar levels. In the course of a

year we find his Post-Prandial readings are not at all affected by the intake of edibles made from this sugar.

In fact, his hba1c has come down from 8.5 to 7.8, this half-year!

As a Type 1 patient, our son's need for insulin has not drastically increased over the months. In fact, 2 years

back, (before the use of DIABLISS), he needed a total of about 28 units. In the case of Type 1 Diabetes, given

that factors like age, growth, food-intake, metabolism and development, would necessitate a steady rise in

insulin requirement, his daily need is just 29 units. His insulin requirement has gone up by just 1 more unit,

which comes to us as great news!

We are able to satisfy our child's cravings, just as any other parent, and we are so grateful to Mr.

Ramanathan, that our child has not missed out on his sweet memories! Our son is a happy child now!

Thanks a million to Mr. Ramanathan, and to DIABLISS! We feel DIABLISS, is a miracle solution to our

major problem!

This was so much a God-given boon to us!" DIABLISS has made a profound difference in our life. - Santosh & Vaishnavi

We thank you enormously Sir!

Warm regards,

Vaishnavi & Santosh

Block - B, Apartment - 2

Plaza Court Apartments,

#28 Church Road , Ramappa Nagar,

Perungudi, Off OMR Road ,

Chennai - 600-096

Cell: +91-87544-94241 / +91-87544-94248

Email: [email protected]

" Om Sathguru Sri Seshadri Swamigal Thiruvadikkae"

=======================================

Page 28: Diabliss Product Introduction

Sample Testimonials (2/2) Strong Emotional Branding Potential

Proprietary & Confidential 28

82Year old Type 2 Diabetic 61 year old Type 2 Diabetic

Page 29: Diabliss Product Introduction

Long Term Safety & Blood Sugar Control (1/4)

Proprietary & Confidential 29

HbA1c trends in Type 1 & Type 2 diabetics

Excellent performance in type 1 & type 2 diabetics:

Type 1 30-45% lower HbA1c | Type 2 diabetics – 10-20% lower HbA1c

Page 30: Diabliss Product Introduction

Long Term Safety & Blood Sugar Control (2/4)

Proprietary & Confidential 30

Type 1 Diabetic: Fasting, PP & HbA1c Trends

Type 1 diabetic, Age 58

9 months on DiaBliss Herbal cane sugar

40% reduction in HbA1c

0

50

100

150

200

250

4/3/2012 14/8/2012 15/9/2012 17/9/2012

Blo

od

Su

gar

Leve

ls, m

g/d

l

Type 1 Diabetic, Female, age 58 - Fasting & PP Profiles

Fasting

PP

Started consuming DiaBliss Herbal Cane Sugarfor Tea & Coffee

6

6.5

7

7.5

8

8.5

9

4/3/2012 6/6/2012 14/8/2012 17/9/2012H

bA

1c

Type 1 Diabetic, Female, age 58 - HbA1c Profile

Started consuming DiaBliss Herbal Cane Sugar for Tea & Coffee

Page 31: Diabliss Product Introduction

Long Term Safety & Blood Sugar Control (3/4)

Proprietary & Confidential 31

Type 1 Juvenile Diabetic: HbA1c Trends

8 year old juvenile

diabetic

Two years on DiaBliss Sugar

Major lifestyle improvement

Able to go to school full-time

Able to enjoy all kinds of foods

& sweets

Gaining body weight &

lowering insulin dosage

45% reduction in HbA1c levels

Page 32: Diabliss Product Introduction

Long Term Safety & Blood Sugar Control (4/4)

Proprietary & Confidential 32

Type 2 Diabetic: Fasting, PP & HbA1c Trends

Type 2 Diabetic, Age 63

18 months on DiaBliss Sugar

Lowered medication by 50%; Stabilized Fasting, PP & HbA1c

Page 33: Diabliss Product Introduction

Proprietary & Confidential 33

Product Roadmap

Page 34: Diabliss Product Introduction

Current Products (1/2)

Proprietary & Confidential 34

DiaBliss Herbal Sugar Sachet Box, 30x5g DiaBliss Lemon Tea Sachet Box, 30x10g

DiaBliss Lemon Tea Standy Pouch, 500g DiaBliss Herbal Sugar Standy Pouch, 500g

Page 35: Diabliss Product Introduction

Current Products (2/2)

Proprietary & Confidential 35

DiaBliss Tomato Ketchup, 200g

DiaBliss Mixed Fruit Jam, 200g

Page 36: Diabliss Product Introduction

New Product Launch Low GI Cookies

Proprietary & Confidential 36

Low GI Cookies

• Formulated with

DiaBliss Sugar and

choicest blends of

millets to provide a truly

low glycemic index

(GI=15) cookies which

are nutrient rich and

contains no glutens,

zero cholesterol & zero

Transfat

• Feb ‘14

Page 37: Diabliss Product Introduction

Pipeline Sample

Proprietary & Confidential 37

Chocolates

• Filled, dark and milk

chocolates

formulated with

DiaBliss Sugar

• H1 ‘14-15

Mints

• Commenced development and formulations of world’s first diabetic friendly mints (Somph). Devlopment of “Tic Tac” equivalents underway.

• H1 14-15

Prepared Foods

• Low glycemic index

wholesome

prepared foods

based on millets

(multi grain

porridges (sathu

mavu), Kheer Mix,

Ravva Laddu Mix,

etc)

• H2 ‘14-15

Page 38: Diabliss Product Introduction

Proprietary & Confidential 38

Manufacturing Capability

Page 39: Diabliss Product Introduction

Manufacturing Capability

Proprietary & Confidential 39

Herbal Solution Capacity

Current Capacity to support production levels of 4 tons per day (tpd) production

Modular expansion capability to increase production to 15 tpd

Time frame: 4-5 months lead time

Extraction Process extremely stable as monitored through HPLC chromatograms

used for product QA/QC

Foods Manufacturing Capability

DiaBliss Sugar Coating & Drying: Current Capacity of 4 tpd; increase increase to 15

tpd in next phase. Lead time for equipment, mainly fluid bed dryers and blenders

is 6 months

Other Foods Processing

Wet Foods (Jams, Ketchups): Capacity ½ tpd, ability to increase capacity in 6 weeks

Dry Foods (cereal mixes, sweet mixes, beverage mixes): Capacity 2 tpd, with capability to

increase capacity to required level in 6 weeks

Page 40: Diabliss Product Introduction

Manufacturing Capability (2/2) Good Manufacturing Practices (GMP) to ensure consistent quality

Proprietary & Confidential 40

Consistent Herbal Solution Fingerprints as measured by HPLC to ensure quality and

efficacy

Feb 2013 Batch Mar 2013 Batch Apr 2013 Batch

Peak

No

Retention

Time

Peak Area Peak

Area, %

Retention

Time

Peak Area Peak

Area, %

Retention

Time

Peak

Area

Peak

Area, %

1 4.59 1606 2.5% 4.588 1827 2.9% 4.601 1909 2.9%

2 5.078 636 1.0% 5.35 706 1.1% 5.09 624 0.9%

3 5.366 648 1.0%

4 6.177 1470 2.3% 6.174 1478 2.3% 6.193 1513 1.0%

5 7.388 1191 1.9% 7.378 1125 1.8% 7.408 1192 2.3%

6 7.828 1273 2.0% 7.821 3184 5.0% 7.849 2771 4.1%

7 8.116 19861 31.4% 8.112 18637 29.2% 8.141 19853 29.7%

8 9.928 37031 58.6% 9.928 36664 57.5% 9.958 38248 57.2%

9 10.158 145 0.2% 10.167 153 0.2% 10.192 152 0.2%

Feb 2013 Batch Mar 2013 Batch Apr 2013 Batch

Page 41: Diabliss Product Introduction

Proprietary & Confidential 41

Annexures

Page 42: Diabliss Product Introduction

Annexure 1: Diabetic Global Market

Proprietary & Confidential 42

Asia Diabetics % Diabetic North America Diabetics % Diabetic India 85,923,733 7.1% United States 38,818,308 12.3%

China 60,931,800 4.5% Mexico 11,345,990 10.1%

Pakistan 13,882,616 7.6% Canada 4,066,503 11.6%

Indonesia 10,931,501 4.6% Puerto Rico 459,630 12.4%

Bangladesh 9,303,599 6.1%

Japan 9,297,280 7.3%

Philippines 6,186,636 6.7% Europe Diabetics % Diabetic Korea, Republic of 5,354,958 9.0% Germany 9,839,160 12.0%

Thailand 5,076,322 7.7% France 6,166,870 9.4%

Malaysia 3,232,940 10.9% Turkey 5,596,426 7.4%

Viet Nam 2,574,620 2.9% Italy 5,235,959 8.8%

Spain 4,112,083 8.7%

Middle East Diabetics % Diabetic Poland 3,583,642 9.3%

Iran 4,714,873 6.1% United Kingdom 3,095,907 4.9%

Saudi Arabia 3,970,642 13.6% Argentina 2,695,740 6.0%

Iraq 2,599,740 7.8% Romania 1,599,676 8.4%

Morocco 2,497,580 7.6% Portugal 1,309,710 12.4%

Syrian Arab Republic 1,828,988 8.3% Netherlands 1,291,968 7.7%

Afghanistan 1,683,007 6.6% Greece 951,737 8.8%

United Arab Emirates 1,008,217 12.2% Austria 950,713 11.2%

Tunisia 916,088 8.5% Czech Republic 914,903 8.7%

Yemen 613,175 2.5%

Israel 567,510 7.1% South America Diabetics % Diabetic Jordan 471,068 7.5% Brazil 14,258,480 6.0%

Kuwait 386,862 10.8% Colombia 2,255,424 4.8%

Lebanon 332,948 7.7% Venezuela 1,707,820 5.9%

Oman 307,856 11.1% Peru 1,706,608 5.6%

Qatar 254,976 13.3% Cuba 1,228,033 11.0%

Bahrain 177,778 14.4% Guatemala 1,065,248 6.9%

Page 43: Diabliss Product Introduction

Annexure 2: Diabetic Prevalence in Urban India

Proprietary & Confidential 43

Page 44: Diabliss Product Introduction

Proprietary & Confidential 44

Thank you

For more information: VR. Ramanathan, CEO

+91-9840427966 | [email protected]

Siva Vallabhaneni, COO

+91-7760980631| [email protected]

Gururaj Bennur, Chief Sales Officer

+91-9844511939| [email protected]

DiaBliss Consumer Products Pvt Ltd

1/283 ‘Shripuram’ Shripuram Road, Thoraipakkam, Chennai, Tamil Nadu 60097