@UWTwtrBook

Twitter.milTwitter.mil

by Corey Christiansenby Corey Christiansen

@UWTwtrBook

Why This Sector?Why This Sector?

• I do public affairs work for the Coast Guard’s volunteer lifesaving organization the Auxiliary

• The military is one sector that is very uneasy when it comes to social media– Generation Gap– Sensitive Information– Traditional Media

• Largely unexplored• Quickly evolving• FOIA / ADA Compliancy

@UWTwtrBook

Best Practices- Official Business:Best Practices- Official Business:

@UWTwtrBook

Best Practices- Personal IDs:Best Practices- Personal IDs:

Personal IDs are often more informative and written Personal IDs are often more informative and written better than official IDsbetter than official IDs

@UWTwtrBook

• Good: Aesthetically pleasing, full agency profile, media guide created /used, been on Twitter since Oct. 2008, conversational (33/100 @ replies!)

• Bad: Not a lot of transparency, name/rank of authors missing, tweets are now at an all time low

Profile: AFPAAProfile: AFPAA

@UWTwtrBook

• Good: Excellent use of background! • Bad: Official sounding name used for personal brand, bio link

goes to same Twitter page, only 5 out of 100 tweets are not RTs

Profile: USNAVYSEALSProfile: USNAVYSEALS

@UWTwtrBook

CreditsCreditso Corey Christiansen (@coreyac1)Corey Christiansen (@coreyac1)o Creative Commons License:Creative Commons License:

share-and-share alike; non-commercialshare-and-share alike; non-commercialo http://uwtwitterbook.com/about/2009-presentationso Image/Logo Credits:Image/Logo Credits:

AAFAPAA: FAPAA: Http://www.twitter.com/afapaa & & The Media and the Air Force Guide

UUSNAVYSEALS: SNAVYSEALS: Http://twitter.com/usnavyseals

PPacificCommand: acificCommand: Http://twitter.com/pacificcommand

UUSCG d13: Http://twitter.com/uscgd13SCG d13: Http://twitter.com/uscgd13

1180thFW: 80thFW: Http://twitter.com/180thFW

MMCPONPAO: Http://twitter.com/mcponpaoCPONPAO: Http://twitter.com/mcponpao

LLead_Solo: Http://twitter.com/lead_soloead_Solo: Http://twitter.com/lead_solo

VVeryuseful: Http://twitter.com/veryusefuleryuseful: Http://twitter.com/veryuseful

MMCPONPAO: Http://twitter.com/mcponpaoCPONPAO: Http://twitter.com/mcponpao

UUS_Air_Force: Http://twitter.com/Us_Air_forceS_Air_Force: Http://twitter.com/Us_Air_force