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Maggie McDonald [email protected] www.schipul.com // www.magsmacncheese.com Personal Branding The Art behind the Self Branding RockStars HCC DigiCom Student Association November 21, 2008

Personal Branding Presentation for HCC

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Page 1: Personal Branding Presentation for HCC

Maggie [email protected]

www.schipul.com // www.magsmacncheese.com

Personal BrandingThe Art behind the Self Branding RockStars

HCC DigiCom Student Association November 21, 2008

Page 2: Personal Branding Presentation for HCC

What the heck is Personal Branding??

Page 3: Personal Branding Presentation for HCC

What we’ll be talking about…What the heck is Personal Branding?

Tools of the tradeHow to rock a Personal Brand

Page 4: Personal Branding Presentation for HCC

Create your Personal Brand• Keep it consistent

EVERYWHERE

• Create an Avatar

• Add important links / personal brands to your email footers

• Promote your Personal Brands through your company

• www.schipul.com/magsmac

Page 5: Personal Branding Presentation for HCC

Tools of the trade

How do I do this anyway?

• Blogging

• Twitter

• Facebook

• Myspace

• LinkedIn

• Flickr

Page 6: Personal Branding Presentation for HCC

Tools of the trade

Blogging: MagsMac ‘n’ Cheese

http://www.magsmacncheese.com/on-social-media-and-friends/

Page 7: Personal Branding Presentation for HCC

Tools of the trade

Twitter: MagsMac

http://twitter.com/magsmac

Page 8: Personal Branding Presentation for HCC

Tools of the trade

Facebook: Matt Mullenweg

Matt Mullenweg’s Facebook Fan Page

Page 9: Personal Branding Presentation for HCC

Tools of the trade

Myspace: Molly Crabapple

Molly has 9,686 Friends on Myspacehttp://www.myspace.com/mollycrabapple  

Page 10: Personal Branding Presentation for HCC

Tools of the trade

LinkedIn

http://www.linkedin.com/

Page 11: Personal Branding Presentation for HCC

Tools of the trade

Flickr

http://www.flickr.com/photos/eschipul/386762837/

Page 12: Personal Branding Presentation for HCC

Who is rocking out their Personal Brand?

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Personal Branding RockStars

Meet Gwen Bell

http://www.gwenbell.com/

Page 14: Personal Branding Presentation for HCC

Personal Branding RockStars

Connect with Gwen Bell Online

http://www.kirtsy.com/

http://twitter.com/gwenbell

http://www.flickr.com/photos/gwenbell/3033440927/

Gwen on Facebook

Page 15: Personal Branding Presentation for HCC

Personal Branding RockStars

Meet Matthew Inman

http://0at.org/blog

Page 16: Personal Branding Presentation for HCC

Personal Branding RockStars

Connect with Matthew Inman Online

http://mingle2.com/

http://twitter.com/oatmeal

http://www.seomoz.org/

http://www.oneplusyou.com/q

Page 17: Personal Branding Presentation for HCC

Excited about Personal Branding?Quickie To-Do’s

1. Join Facebook (www.facebook.com)

2. Join Flickr (www.flickr.com)

3. Join Twitter (www.twitter.com)

4. Get Blogging!! (www.wordpress.com)

5. Track the buzz about you (www.google.com/alerts)

Page 18: Personal Branding Presentation for HCC

Get Personal Branding!

Maggie McDonald

Operations - The Web Marketing Companywww.schipul.com // www.tendenci.com

Blog: www.magsmacncheese.com Twitter: www.twitter.com/magsmac

Find my slides on Slideshare: www.slideshare.net/magsmac