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In February 2011 we were present at Medianet Vlaanderen's seminar Tablets & Media.During this event we shared 6 key insights based on our experiences:#1 Tablets are Much Bigger than you Think#2 What's More, it's Huge in the Enterprise as well#3 For the Consumer it’s all about Consuming Media#4 Monetization is More than Paid Downloads#5 It’s not about HTML5 or Native Apps, but about User Experience#6 The Rise of Second Screen Apps
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Tablets & Media-
Beyond the Hype
Steven Selleslagstwitter.com/sselleslags
Experts in
Mobile Publishing
#6 Insights
#1 Tablets are Much Bigger than you Think
#2 What's More, it's Huge in the Enterprise as well
#3 For the Consumer it’s all about Consuming Media
#4 Monetization is More than Paid Downloads
#5 It’s not about HTML5 or Native Apps, but about User Experience
#6 The Rise of Second Screen Apps
#6 Insights
#1 Tablets are Much Bigger than you Think
#2 What's More, it's Huge in the Enterprise as well
#4 Monetization is More than Paid Downloads
#5 It’s not about HTML5 or Native Apps, but about User Experience
#6 The Rise of Second Screen Apps
#3 For the Consumer it’s all about Consuming Media
#6 Insights
#1 Tablets are Much Bigger than you Think
#2 What's More, it's Huge in the Enterprise as well
#4 Monetization is More than Paid Downloads
#5 It’s not about HTML5 or Native Apps, but about User Experience
#6 The Rise of Second Screen Apps
#3 For the Consumer it’s all about Consuming Media
Most people hadn't expected tablets to be so big in the enterprise - "It's a toy“
Top Paid iPad apps in Belgium (Paid)
#6 Insights
#1 Tablets are Much Bigger than you Think
#2 What's More, it's Huge in the Enterprise as well
#4 Monetization is More than Paid Downloads
#5 It’s not about HTML5 or Native Apps, but about User Experience
#6 The Rise of Second Screen Apps
#3 For the Consumer it’s all about Consuming Media
People use tablets mostly to consume content...
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ldDe Standaard
Van ochtendkrant tot nieuwsmerk op iPad
24:00
07:00
Leescurve iPad
opstaan en ontbijt
naar werk of school
werk of school pauze avondontspanning
werk of school terug naar huis
#6 Insights
#1 Tablets are Much Bigger than you Think
#2 What's More, it's Huge in the Enterprise as well
#4 Monetization is More than Paid Downloads
#5 It’s not about HTML5 or Native Apps, but about User Experience
#6 The Rise of Second Screen Apps
#3 For the Consumer it’s all about Consuming Media
Monthly value of an app user
#6 Insights
#1 Tablets are Much Bigger than you Think
#2 What's More, it's Huge in the Enterprise as well
#4 Monetization is More than Paid Downloads
#5 It’s not about HTML5 or Native Apps, but about User Experience
#6 The Rise of Second Screen Apps
#3 For the Consumer it’s all about Consuming Media
User Expectations
• Accessibility• Design• Speed• Simplified UI
Mass vs Niche
vs
med
ia in
a c
hang
ing
wor
ldResultaten van het lezersonderzoek
De Standaard
med
ia in
a c
hang
ing
wor
ldResultaten van het lezersonderzoek
De Standaard
#6 Insights
#1 Tablets are Much Bigger than you Think
#2 What's More, it's Huge in the Enterprise as well
#4 Monetization is More than Paid Downloads
#5 It’s not about HTML5 or Native Apps, but about Mass User Experience
#6 The Rise of Second Screen Apps
#3 For the Consumer it’s all about Consuming Media
Tablets Enhances People's TV Viewing Experiences
#6 Insights
#1 Tablets are Much Bigger than you Think
#2 What's More, it's Huge in the Enterprise as well
#3 For the Consumer it’s all about Consuming Media
#4 Monetization is More than Paid Downloads
#5 It’s not about HTML5 or Native Apps, but about User Experience
#6 The Rise of Second Screen Apps
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