Digital Beyond Hype

7/29/2019 Digital Beyond Hype

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digital:beyond the hype

10.04.2011


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The future is already here--its just not very evenly distributed.William Gibson


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http://3.bp.blogspot.com/_tWgSlpwB5zc/TSFCNyjoonI/AAAAAAAAC9A/ND5neOEMTnc/s1600/Hype%2Bcycle.jpg
http://3.bp.blogspot.com/_tWgSlpwB5zc/TSFCNyjoonI/AAAAAAAAC9A/ND5neOEMTnc/s1600/Hype%2Bcycle.jpghttp://3.bp.blogspot.com/_tWgSlpwB5zc/TSFCNyjoonI/AAAAAAAAC9A/ND5neOEMTnc/s1600/Hype%2Bcycle.jpg


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The Internet: nearly everyone, nearly everywhere


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defining digital

communications, commerce, and culture 3.0


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connecting


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225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

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Marshal McLuhan

Media: a technology that affects society not by itscontent but by its characteristics.

The medium is the message.

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no content...

...but has social effect

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Sender Receiverinformation or data

Receiver

Receiver

media

mass media

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media: technology used to store and deliver information or data

social: the interaction of humans with other humans

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Participant Participant

Participant

Participant

social media

information or data

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Social Media:

technologies that facilitate conversations

15 A (somewhat incomplete) Timeline of Social Media


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postal servicePersia, 550BC

telegraphFrance, 1792

radio1891

telephone~1890

ARPANET1969

pneumatic post1865

@email1966 BBS

1978

USENET1979

MUD11978

CompuServe1969

The WELL1985

IRC1988

The Palace1994

Third Voice1999

Friendster2002

Napster1999

Blogger1999

Facebook2003

YouTube2005

flickr2004

SecondLife2003

twitter2006

Wikipedia2001

epinions1999

MySpace2003

del.icio.us2003

digg2004

A (somewhat incomplete) Timeline of Social Medianot to scale

MoveOn1998

listserv1986

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16 Internetoral

tradition printing telegraph radio TV


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1616

media reach

Internet

time

audie

nce

tradition printing telegraph radio TV

response

reach

back

channel

disr

uption

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disintermediating

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p t c

smith, 1483

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factory worker, 1860

p

p

p

t d

c

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c

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c

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p t

c

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digital creator, 2010

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factory worker, 1860smith, 1483 web designer, 2010

$5,972 $3,497 $59,704

all salary numbers adjusted to 2010 dollars

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decoupling

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remixing

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miles davis, France, 1967


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this changes everything...


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why now?

changes in communication, commerce, and culture

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source: http://www.bullcitymutterings.com/2009_11_01_archive.html

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Total US Music Sales

Source: http://money.cnn.com/2010/02/02/news/companies/napster_music_industry/

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http://money.cnn.com/2010/02/02/news/companies/napster_music_industry/http://money.cnn.com/2010/02/02/news/companies/napster_music_industry/


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Gl b l B k S l Fi


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http://idpf.org/about-us/industry-statistics#Additional_Global_eBook_Sales_Figures

Global e-Book Sales Figures

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http://idpf.org/about-us/industry-statistics#http://idpf.org/about-us/industry-statistics#http://idpf.org/about-us/industry-statistics#http://idpf.org/about-us/industry-statistics#http://idpf.org/about-us/industry-statistics#http://idpf.org/about-us/industry-statistics#


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source: http://www.netx.com/blog/displayads/display-advertising/

Advertising budgetpriorities shifting....

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Advertising Spending Forecast
http://www.netx.com/blog/displayads/display-advertising/http://www.netx.com/blog/displayads/display-advertising/http://www.netx.com/blog/displayads/display-advertising/http://www.netx.com/blog/displayads/display-advertising/


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Advertising Spending Forecast

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L l d ti i di


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source: http://theadzdr.com/2010/03/local-online-advertising/

Local advertising spending

Local advertising

spending shifting todigital

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http://theadzdr.com/2010/03/local-online-advertising/http://theadzdr.com/2010/03/local-online-advertising/http://theadzdr.com/2010/03/local-online-advertising/http://theadzdr.com/2010/03/local-online-advertising/http://theadzdr.com/2010/03/local-online-advertising/http://theadzdr.com/2010/03/local-online-advertising/


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source: http://lifehacker.com/5482227/what-do-you-buy-online-vs-in-stores

DRAFT45


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digital: impact

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Mommy, why cant I pause the TV?Ava, age 5

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1. Control is shifting


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2. Were moving from atoms to bits


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However...


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For the 79% of

Americans whoare online, inaddition toAmericans ages18-39, the

internet ranks asa top source ofinformation formost of the localsubjects studied

in the survey.

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The old model of journalism involved news

organizations taking revenue from one

social transaction the selling of realestate, cars and groceries or job hunting, for

example, and using it to monitor civic life

covering city councils and zoning

commissions and conducting watchdog

investigations.

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3. Were moving from real t imeto my time


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5. Were always on, always connected


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Publicy will replace privacy. Privacy will appear quaint, like wearing gloves and

veils in church.Stowe Boyd, social networks specialist, analyst, activist, blogger, futurist and

researcher; president of Microsyntax.org, a non-profit and director of 301Works.org

Millennials will routinely engage in ubiquitous social networking, having seen

that competitive edge it brings them in business and politics. It will be the norm

in personal relationships. I wish I could keep up with them.Craig Newmark,

founder and customer service representative, Craigslist, former software engineer and

programmer at companies such as JustInTime Solutions, Bank of America and IBM

They will not have grown out of being ambient broadcasters, because being

ambient broadcasters will have become the norm when they are totally in

charge.Jeff Branzburg, consultant with Teaching Matters, Inc.

Quote Source: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Future_of_Internet_%202010_social_relations.pdf

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http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Future_of_Internet_%202010_social_relations.pdfhttp://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Future_of_Internet_%202010_social_relations.pdf


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6. All media is now social


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8. All jobs are now digital


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The gross revenues of the third-party gaming servicesindustry were approximately $3 0 billion in 2009 most of which


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industry were approximately $3.0 billion in 2009, most of whichwas captured in the developing countries where these serviceswere produced. In comparison, the global coffee market, onwhich many developing countries are highly dependent, wasworth over $70 billionbut only $5.5 billion was captured bythe developing countries that produced the coffee beans. Thissuggests that the virtual economy can have a significantimpact on local economies despite its modest size.

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education nextteaching and learning in the digital age

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In 2008, Americans consumedinformation for about 1.3 trillionhours, an average of almost 12hours per day. Consumption totaled3.6 zettabytes and 10,845 trillionwords, corresponding to 100,500words and 34 gigabytes for anaverage person on an average day.

Source: How Much Information? 2009 Report on Am erican Consumers.Bohn and Short, 2009

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Students starting school this year may be part of the last generation for

which going to college means packing up, getting a dorm room, and

listening to tenured professors, Undergraduate education is on the vergeof a radical reordering. Colleges, like newspapers, will be torn apart bynew ways of sharing information enabled by the Internet.

A Virtual Revolut ion is Brew ing for Colleges. Zephyr Teachout. September 13, 2009

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While some may see at this the end of the great college era, it is, in

reality, the beginning of an entirely new opportunity. Over the coming

years we will be witnessing the grand transformation of colleges anduniversities.Rethinking Colleges from the Ground Up. Thomas Frey. February 25th, 2011

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Source: National Association of Colleges and Employers Job Outlook 2011

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http://www.insideworkplacewellness.com/2011/03/ten-workplace-trends-that-are-impacting.html

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Its always been about the talent. And in the

future, that will be even more critical as agencieswill be staffed with a new breed of listeners,

students of the human condition, datainterpreters, and idea nurturers.

Lisa Donohue, CEO, Publicis Groupes Starcom USA(Adv ert is ing Age,What the Media Agency of theFuture Will Look Like, September 2010

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lifelong


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accelerated

developmental

g

experiential

individualnetworked

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Approach to date*

or

*with some exceptions

or

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You ain't seen nothing yet.

Fred Hapgood, technology author and consultant, moderator of the NanosystemsInterest Group at MIT in the 1990s, writes for Wired, Discover and other tech

publications

Quote Source: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Future_of_Internet_%202010_social_relations.pdf

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Digital Beyond Hype