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Presented at the New Zealand Computer Society 50th Anniversary Conference. The conference theme was about ICT Innovation. This presentation was delivered during the conference by Phil Patton, IBM NZ will focus on answering in simple terms the key questions many are asking in their quest to understand why there is so much hype around Cloud – what are the key ingredients of Cloud Computing? And what’s different about it, what are the deployment types, and what workloads are suitable for Cloud deployment? Phil will also cover the Enterprise Roadmap for Cloud adoption, the integration and connectivity between Cloud and legacy applications and address the significant security concerns related to the uptake of Cloud.
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1© 2010 IBM Corporation.
Cloud Computing - Beyond the HypeIBM Point of View
16 September 2010
Phil SheehanCloud SpecialistISV Alliance Manager
2© 2010 IBM Corporation.
Where’s Cloud Today?
Here?
3-5 yrs?
Source: Dr Michael Snowden, OneNetSource: Dr Michael Snowden, OneNet
3© 2010 IBM Corporation.
“Cloud” is a new consumption and delivery model inspired by consumer Internet services.
Enabled by Virtualisation, (Service) Automation, Standardisation
Cloud enables:
Self-service
Economies-of-scale
Flexible pricing models (eg. pay-per-use)
Workload based IT resource provisioning
“Cloud” is:
The Industrialisation of Delivery for IT Services
Similar to banking ATMs and retail Point of Sale, cloud is driven by:
Economies of scale Technology advancement
Cloud Computing Defined
Banking
Retail
IT
4© 2010 IBM Corporation.
What is the Research Showing Us?
5© 2010 IBM Corporation. 5© 2010 IBM Corporation.
IDC review of Asia Pacific movements in CloudAre you currently using or considering using any public cloud services or cloud computing in your organization?
Source: IDC Asia Pacific End-User Cloud Computing Survey 2009 (n=696) & 2010 (n=600)
6© 2010 IBM Corporation.
Cloud Computing OverviewThe Key Ingredients of Cloud Computing
High Quality User Experience
Easy access to “best in class” functions
Flexibility and choice
Lower costs Enhanced
security and reliability
Rapidly Provisioned
Offers Enterprise Grade environment to companies of all sizes
Significantly Improved Supply Economics
Lower operating costs via standards and automation
Improved capital efficiency
Rapid, flexible services enhancements
Enabling Technology
Open, standards-based Common components and
processes Elastic scaling and fault
recovery
Enabled by dynamic Infrastructure
Compute Storage Network
Cloud Services
Changes in Consumption
Changes in Delivery
User provisioned Self service model Tiered, flexible pricing
Standardized offerings
Virtualized and automated
7© 2010 IBM Corporation.
Cloud Computing ‘As A Service’ layers
Infrastructure-as-a-service
Platform-as-a-service
Software-as-a-service
Servers Networking Storage
Middleware
CollaborationFinancials CRM/ERP/HRIndustry applications
Data centre Shared virtualised, dynamic provisioning
DatabaseWeb 2.0 applicationruntime
Javaruntime
Developmenttools
3
2
1
Employee Benefits Mgmt.
Industry-specific Processes
Procurement
Business Travel
4 Business Process-as-a-service
8© 2010 IBM Corporation.
All three cloud sub-markets to grow strongly$47B market in 2008 growing at 28% CAGR will reach $126B in 2012
0
50
100
Cloud spending($B)
Source: IBM (MI), IDC, CIO magazine, BCG analysis
Cloud Spending by Sub-MarketCloud Spending by Sub-Market
Revenue20082012 CAGR
Business services
$20B$52B 27%
Infrastructure services
$7.7B$30B 40%
Components supply
$19B$44B 23%
• Includes both direct providers of cloud services and components suppliers• Data represents a worldwide view across both LE and SMB
2008 2012
9© 2010 IBM Corporation.
Clients will make workload-driven trade offs among functions such as security, degree of customisation, control and economics
Typical roadmap for adoption of Cloud Computing
10© 2010 IBM Corporation.
Adoption of cloud computing will be workload driven
Workload characteristics determine standardization
Web infrastructure applications
Collaborative infrastructureDevelopment and testHigh Performance
Computing
...
Test for Standardization Examine for Risk
DatabaseTransaction processingERP workloadsHighly regulated workloads
...
High volume, low cost analytics
Collaborative Business Networks
Industry scale “smart” applications
...
Explore New Workloads
11© 2010 IBM Corporation.
Workloads ready now for cloud computing: TOP 25
AnalyticsData mining, text mining or other analytics
Data warehouses or data marts
Transactional databasesBusiness servicesCustomer relationship management (CRM) or sales force automation
E-mailEnterprise resource planning (ERP) applications
Industry-specific applications
CollaborationAudio/video/Web conferencing
Unified communicationsVoIP infrastructure
Desktop and devicesDesktopService/help desk
Development and testDevelopment environmentTest environment
InfrastructureApplication serversApplication streamingBusiness continuity/
disaster recoveryData archivingData backupData center network capacitySecurityServersStorageTraining infrastructureWide area network (WAN)
capacity
Source: IBM Market Insights, Cloud Computing Research, July 2009: n=1200.
12© 2010 IBM Corporation.
Workloads may be at different levels of readiness for cloud
13© 2010 IBM Corporation.
There is a spectrum of deployment options for cloud computing
Private Public
Hybrid
IT capabilities are provided “as a service,” over an intranet, within the enterprise and behind the firewall
Internal and external service delivery methods are integrated
IT activities / functions are provided “as a service,” over
the Internet
Third-partyoperated
Third-party hosted and operated
Enterprise data center
Enterprise data center
Private cloud Hosted private cloud
Managed private cloud
Enterprise
Shared cloud services
A
Enterprise
B
Public cloud services
A
Users
B
14© 2010 IBM Corporation.
A framework for cloud computing
Bu
sin
ess
pla
nn
ing
/ l
ifec
ycle
m
anag
emen
t se
rvic
es
Shared middleware services
Infrastructure services
Industry-specific services
Inte
gra
ted
ser
vice
m
anag
emen
t an
d s
ecu
rity
Cloud-based business solutions for industry-specific processes
Virtualized and optimized systems storage and
networking
IT services that are integrated with cloud services
Application infrastructure for delivering cloud services
Business services delivered via the cloud Integrated capabilities for
visibility, control, automation and security of cloud services
Capabilities to define an enterprise architecture for business
planning/alignment and tools for managing the lifecycle of cloud
services
Processservices
Collaborationservices
Analyticsservices
Existing services, third-party services, partner ecosystems
…
15© 2010 IBM Corporation.
Security is among a top concern with cloud computing...
Data and informationUnderstand, deploy and properly test controls for access to and usage of sensitive data
People and identityMitigate the risks associated with user access to corporate resources
Application and processHelp keep applications secure, protected from malicious or fraudulent use, and hardened against failure
Network, server and end pointOptimize service availability by mitigating risks to network components
Physical infrastructureProvide actionable intelligence on the desired state of physical infrastructure security and make improvements
Professional services
Managed services Hardware and software
16© 2010 IBM Corporation.
Cloud has an Answer for Security
Data security is built into the cloud.
It incorporates next-generation security and cloud service management technologies, as well as simplified security management and enforcement, offering enterprise customers the same security and compliance guarantees that are equivalent or better than what they can expect in traditional computing environments.
17© 2010 IBM Corporation. 17© 2010 IBM Corporation. ©2010 Cast Iron Systems, Inc. • Confidential©2010 Cast Iron Systems, Inc. • Confidential
How Can We Bridge the Cloud & On Premise Worlds?
Home-grownApplications
PackagedApplications
19© 2010 IBM Corporation.
Challenges in the Data Centre
Ballooning Labour Costs
Sky-High Energy Consumption
Growing Demands from Users
Chaotic Data Silos
Exponential growth in data volume
20© 2010 IBM Corporation.
Summary: Key Benefits of Cloud Computing
Cloud enables the dynamic availability of IT applications and infrastructure, regardless of location.
Enhanced service delivery reinforces efforts for customer retention, faster time to market and horizontal market expansion.
Cloud computing promotes IT optimisation so that IT resources are configured for maximum cost-benefit.
It supports massive scalability to meet periods of demand while avoiding extended periods of under-utilised IT capacity
21© 2010 IBM Corporation.
Summary: Key Benefits of Cloud Computing
Cloud computing fosters business innovation by enabling organisations to explore quickly and cost effectively the potential of new, IT-enabled business enhancements that can grow with unprecedented scale.
Not only does cloud computing deliver a greater return on IT equipment spending, but it also promotes more efficient and effective use of technical staff – locally or remotely.
Cloud computing also yields significant cost savings in the real estate required for the data centre as well as power and cooling costs.
23© 2010 IBM Corporation.
For more information, please visit:http://www.ibm.com/cloudhttp://www.ibm.com/cloud/developer
Email Phil Sheehan – [email protected]
