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Think You Know What Social Media
Is?Think Again.
Images from a Road Trip…
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved2
Introduction
Using images from a road trip, this photo essay demonstrates that social media is about more than digital technology
Specifically, it reveals that– The channels through which the principles of social media manifest
themselves can be low tech as well high tech
– Their use and value are determined by our individual and organizational objectives
The goals of the essay are to– Demystify social media
– Get people to think more broadly about it and its economic and social roles
Providing a different perspective on digital manifestations of social media should help everyone from rookies and detractors to mavens and advocates understand that today’s social media isn’t just novel – it’s normal
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved3
Contrary to Popular Opinion…
Just about social media platforms like LinkedIn, Twitter, Facebook, and YouTube
Something that can or should have different definitions depending the different perspectives and interpretations of individuals
Social media is NOT Only a new means for commercial organizations to
market, brand, advertise, or sell themselves and their goods/services
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved4
Most Importantly, It’s NOT NEW!
Pt 1
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved5
Social Media Stripped to Its Core…
Are relatively inexpensive and accessible, enabling anyone (even private individuals) to publish or access information
Adapted from Wikipedia
Includes technologies that can turn communication into interactive dialogue among organizations, communities, and individuals
Involves a blending of technology and social interaction for the co-creation of value
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved6
New Tools for Doing Old Things What we think of as social media today is
better labeled digital social media Digital social media is distinguished by the
technology used for both publication and dissemination, which in turn leads to differences in– Scale and reach– Viral potential
We shouldn’t confuse the technology with what the technology enables us to do – the medium is NOT the message
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved7
How Social Media is Used
Individuals use it to– Express personality and humor
– Communicate values and beliefs
– Identify themselves to kindred spirits
– Share joys and sorrows
– Invite questions and conversation
Organizations use it to– Control their own messages
– Advertise goods, services, and events
– Communicate values and differentiate themselves
– Communicate more inexpensively and informally
– Invite feedback, participation and engagement from individuals
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved8
The “Media” in Social Media Can Include…
The human body Personal and
commercial vehicles Buildings and other
structures Bulletin boards,
billboards and signs
The images that follow
were mostly taken duringa road trip in
theWestern US
in the summer of
2011
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved9
THE HUMAN BODY
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved10
Tattoos
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved11
Western Wear
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved12
T-Shirts from the Spam Museum
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved13
Badges: Bikers and Fire Fighters
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved14
PERSONAL AND COMMERCIAL VEHICLES
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved15
Personal Vehicles - Stickers
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved16
John Wayne Van, Iowa
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved17
Commercial Vehicles
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved18
Makeshift Memorial in Iowa
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved19
BUILDINGS ANDOTHER STRUCTURES
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved20
Building Ads, Old and New
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved21
Mural in Sturgis, South Dakota
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved22
PSA, Convenience Store, Wyoming
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved23
A House in Crawford, Nebraska
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved24
Art Center in Winterset, Iowa
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved25
Painted Silos in Omaha, Nebraska
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved26
Windmills: Private and Public
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved27
Graffiti: Roseman Bridge, Iowa
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved28
Vintage Graffiti (Replica of Independence Rock, Nebraska)
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved29
Carhenge Time Capsule: Alliance, Nebraska
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved30
BULLETIN BOARDS,BILLBOARDS AND SIGNS
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved31
Antique Bulletin Board: Deadwood, South Dakota
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved32
Modern Low-Tech Bulletin Boards
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved33
Multi-Media Billboard
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved34
Wall Drug Billboard, South Dakota
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved35
Billboard/Postcard
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved36
Community Invitation, VFW Club
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved37
DIY Roadside Signs
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved38
Town Welcome Signs
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved39
Church Welcome Sign
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved40
Banner in Galena, Iowa
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved41
Roadside Announcement
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved42
Roadside Enticements
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved43
Road Signs in Nebraska and Iowa
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved44
Remembering Veterans in Hemingford, Nebraska
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved45
Another Way to Memorialize Vets
Plus a bonus sign
ABOUT THE DENOVATI GROUP
The Denovati…Pronunciation guide: day-no-VAH-teeDeconstructing the term:
– DE = Digital Era– NOV = short for novani, the Latin term for colonists,
immigrants, new residents…– ATI = those who seek knowledge and/or are in the know
Copyright © 2013, Courtney Shelton Hunt - all rights reserved47
The Denovati areDigital Era explorers, pathfinders and pioneers
who seek to understand and effectively leverage social and digital technologies
The Denovati Group
Copyright © 2013, Courtney Shelton Hunt - all rights reserved48
Click here to learn more about who we are, what we do, and what we offer
Denovati Digital Network
Click here to learn more and join us on one or more platforms
Copyright © 2013, Courtney Shelton Hunt - all rights reserved49
Get in Touch
Copyright © 2013, Courtney Shelton Hunt - all rights reserved50