Think you know everything about Millennials? Think again
A variety of factors motivate Millennials:
Where do Millennial advocates recommend? Everywhere!
are far more likely to use many social media sites
31%more likely to be on
Instagram and Pinterest
spend a ton of timeon social media
33%3+ hours per day on Facebook
Thats 2.5X more than non-advocates!
are significantly more likelyto post online reviews
ONLINE AND OFFLINE
House Party can identify and activate your best Millennial advocates, providing the tools to try,
as likely to receive recommendations indicating that theyre active in their search for new products and services.
Trying the product IS THE MOST INFLUENTIAL FACTOR IN GENERATING RECOMMENDATIONS AND DRIVING PURCHASE.
Join the Party. Mobilize millions.
67%more likely to be on Twitter
than Millennial non-advocates
20%or more spend 1+ hours per day
on Instagram and Pinterest
Thats 3X more than non-advocates!
MILLENNIALS ARE UP TO MORE INFLUENCED THAN OTHER GENERATIONS BY A BRANDS INVOLVEMENT IN A
Incentives matterMILLENNIAL ADVOCATES
ARE HIGHLY RECEPTIVE TO
SPECIAL OFFERS AND DISCOUNTS.
A VARIETY OF CHANNELS
THEY TALK AND LISTEN
2xas likely to share recommendations4x
Findings based on a 2015 House Party study that surveyed over 2,000 female advocates and non-advocates.