FRIDAY MARCH 30SATURDAY MARCH 31

AMERICAN UNIVERSITYWASHINGTON, DC

SOCIAL LEARNING SUMMITWelcome to the 2012

It’s been a big year for social media, technology and education and we have a lot to talk about. We are so excited to have you with us for the weekend and on behalf of the American University Social Media Club, I want to thank you for attending the 2012 Social Learning Summit. As many of you know, the bar has been set high.

This year’s Social Learning Summit is back and better than ever.

We’ve got new speakers, new sponsors, and new topics to discuss. This year’s conference aims to bring together students, educators, and professionals to learn from and with each other. Topics will cover a wide range of issues at the intersection of education, technology, and social media. This year, we’ll have new discussion topics including so-cial entertainment, fashion and how big businesses are using social media.

We are lucky to have speakers from iStrategyLabs, Uber DC, Google, Ogilvy & Mather, Edelman, LinkedIn, the White House and many more. We have received lots of support from the community, and this event would not be possible without generous donations from our sponsors.

Last year, #sls11 became a trending topic in DC... twice! Like social media, this conference is not a one-way street, it is a conversation. We hope you will help us to make this conference as interactive as possible and join us in live-tweeting our way through the weekend, interacting with speakers and asking juicy questions.

Thank you SO much for coming, and I hope this weekend is a game-changer!

Best, Chloë Troia, President AU Social Media Club (@ChloeTroia)

About the AU Social Media Club

Founded in the fall of 2011 by Alex Priest and Megan Ackerman, the AU Social Media Club has become one of the most active and rapidly growing organizations at American University. With over 50 active members, a robust Executive board and a supportive Faculty presence, the club has three main goals: bring social media into the classroom, increase social media literacy, and connect our members with DC professionals.

If you take a peek at our Twitter feed, you’ll see that the 2011-2012 academic year has been jam-packed with events, training sessions, and campus-wide campaigns. In true social media fashion, we thought we’d give you an Instagram recap of some of our favorite moments.

#FrumpyShirt Twitter Campaign with Hugh & Crye

No Profit, No Problem Film Screening for DC Week

Prep Yourself Before You Rep Your-self, a Social Media Week DC Event

AU SMC + AU PRSSA present The HyperNetwork

Schedule Overview

FRIDAY, MARCH 30

4–5 PM Faculty Faceoff Ward 1

7:30–8:15 PM SLS Kickoff SIS Founder’s Room

8:15–9 PM Keynote with Alex Priest SIS Founder’s Room

SATURDAY, MARCH 31 New SIS Building

9–10 AM Registration and Breakfast SIS Atrium

10–11 AM Social Media & 2012 SIS Founder’s Room

11–11:30 AM “Honest Tea Break” SIS Atrium

11:30–12:30 PM Breakout Session 1:

• Social Start-Ups SIS Founder’s Room

• The Facebook Candidate Room 102

• Tweeting & Eating Room 233

12:30–2 PM vitaminwater Break: Lunchtime and Programming SIS Atrium

2–3 PM Breakout Session 2:

• Caught in the Blog Room 233

• Online & in the Audience: Social Entertainment Room 113

• Out of Print & Onscreen: Journalism & Social Media SIS Founder’s Room

• Social Business Success: Sponsored by DoubleTree by Hilton

Room 102

What is Social Learning?

By Miranda Gale, @MirandaGale AU SMC Director of Online Operations 2011

Welcome to the social age.

Bolstered by technology, our communications are now instanta-neous. Individuals all over the world are being empowered with a digital voice.

For the last century, social learning theory has argued that learning takes place in a social context, through observational modeling and imitation of superiors. Indeed, we believe the best type of learn-ing is conversational. It is collaborative. It is social and encourages close communication between educator and novice to explore new topics, expose erroneous beliefs, and bring clarity to current events. However, amidst the use of social media for booming enterprise and world revolutions, the wide array of digital tools have been largely unengaged for the purpose of learning.

It is time we learn from each other and with each other about what’s next in education. The American University Social Media Club seeks to work with educators, students, and professionals to inte-grate these revolutionary new social teaching methods which utilize social media and new technologies into higher education. The Social Learning Summit was organized to bring awareness to this growing movement of individuals looking towards the future of social media curriculum in higher education.

Let the conversations begin.

Schedule Overview3–3:30 PM Break SIS Atrium

3:30–4:30 PM Breakout Session 3:

• Digital Runway Room 233

• The Digital Me: Personal Branding SIS Founder’s Room

• Tweeting for Change: Social Media & Activism Room 102

4:30–5 PM Break SIS Atrium

5–6 PM “Looking Ahead” Closing Keynote with Peter Corbett SIS Founder’s Room

“I’m proud of SOC’s focus on strategy in the communication process. And Washington is a great place to study public relations, particularly if you want an emphasis on public affairs.”

—David Drobis MA’65 Chairman Emeritus, Ketchum; Lifetime Achievement Award, Arthur W. Page Society

Award-winning strategic public relations at American University’s School of Communication Study in Washington with experts Empower yourself with the knowledge others don’t have Plug-in at the highest level to implement your key insights

Full-time, part-time, and weekend programs available. Merit aid available for qualified candidates.

Panelists

PETER CORBETT

iStrategyLabs@Corbett_3000

STEVE COBB

Activ8Social@steve_cobb

NICHOLE BROWN

Ogilvy & Mather@napril1023

NIDHAL CHARFI

LinkedIn@LinkedIn

SVETLANA LEGETIC

BrightestYoungThings.com@BYT

BEN BALTER

White House@benbalter

LISA BYRNE

DCeventjunkie @DCEventJunkie, @LisaByrne

GREG CYPES

Clearspring@GregCypes

ALLEN GANNETT

EmployInsight@AllenGannett

KATHERINE BOYLE

Washington Post@KTmBoyle

DARYN CAMBRIDGE

International Center on Nonviolent Conflict@daryncambridge

CORRIE DAVIDSON

Google@CorrieDavidson

Panelists

CHRIS EDELSON

American University@AU_SPA

CARLY HEITLINGER

College Prepster@collegeprepster

GREG KIHLSTROM

Carousel30@gregkihlstrom

EASTEN LAW

Washington Semester, American University

@eastenlaw

BRIAN GLUCKMAN

The Glover Park Group@bgluckman

LAUREN LYNCH FLICK

Pillsbury Winthrop Shaw Pittmap LLP

@LaurenLynchFlic

PAUL KRUCHOSKI

U.S. Department of State@Kruchoski

REBECCA LOVERIDGE

Bitches Who Brunch@BeccaClaraLove,

@BtchesWhoBrunch

ARI GREENBERG

MWW Group@agreenberg

RACHAEL KING

Social Media Club DC, iostudio

@rachaelgking

KATIE LANCOS

iStrategyLabs@katielancos

RYAN LYTLE

U.S. News & World Report@rlytle

Panelists

LACEY MAFFETTONE

A Lacey Perspective/ CapFABB

@LacePerspective @CapFABB

CORI SUE MORRIS

Bitches Who Brunch@corisuemorris,

@btchesWhoBrunch

ALEX PRIEST

Uber DC@alexpriest

LAUREN ROTHMAN

Styleauteur@styleauteur

NEVIN MARTELL

Washington PostSomething else here?

DANIEL ORAN

Former Microsoft Product Designer

@danieloran

BENNETT RESNIK

Social Media Club@bennettresnik

CARLA ALEJANDRA SANCHEZ & KATYA ANANIEVA

Spicy Candy DC@SpicyCandyDC

KERRY MILAZZO

Chiazza Trattoria Restaurant

@KerryMilazzo

ALEJANDRA OWENS

AARP@frijolita

BENNETT RICHARDSON

David All Group@bennettrich

EMILY SCHWARTZ

WaPo Labs@wapolabs

Panelists

LESLEY SIU

American University@LesleySiu,

@HerCampusAU

VANESSA FRENCH

Pivot Point Communications@VanessaFrench

CHRIS GEIDNER

Metro Weekly@chrisgeidner

AMOS SNEAD

Famous DC@amossnead

MEGHAN FOSTER

American University@unfmeghan

LAUREN FRIEDMAN

My Closet in Sketches@closetsketches

JOE GIZZI

New Media Strategies, American University

@districtjoe

TANNIS SPENCER

Productofthe90s.com@LaVisionary

PATRICK FOSTER

USA Today@mrpattyfoster

GREGORY GALANT

Sawhorse Media@gregory

BOB SMITH

Brighthub.com@brighthub

DAVID SIMNICK

TalkChalk.com, SoapBox@davesimnick

DAVE STROUP

Sierra Club@davestroup

Panelists

GAYLE WEISWASSER

Discovery Communications@gweiswasser

ERIN YOGASUNDRAM

Shop Jeen@ShopJeen, @ErinJeen

STEF WOODS

Citygirlblogs.com@citygirlblogs

ADAM ZUCKERMAN

Foster.ly@AdamZ

PRANAV VORA

Hugh & Crye@hughandcrye

ELAINE MENSAH

SVELTE, LLC@SVELTELLC

#SLS12

FRIDAY, MARCH 30 4 PMFaculty Face-OffWard 1 /// #FacFaceOff

Faculty members from each of AU’s schools discuss how they are using social media in the classroom.

• Meghan Foster @unfmeghan• Scott Talan @talan• Stef Woods @citygirlblogs• Jill Klein @au_jillklein• Chris Edelson @AU_SPA• Daryn Cambridge @daryncambridge• Easten Law @eastenlaw

FRIDAY, MARCH 30 7:30 PMSLS Kick-offSIS Founder’s Room

Meet and greet the SLS 12 attendees and prep for a jam-packed weekend!

FRIDAY, MARCH 30 8:15 PMKeynote with Alex Priest, @alexpriestSIS Founder’s Room /// #SLSKey

SATURDAY, MARCH 31 10 AMSocial Media and 2012SIS Founder’s Room /// #SM2012

From Pinterest to GetGlue to Google Plus, a lot has happened in the past year for social media. This keynote panel will feature industry experts discussing the best, the worst and the weirdest of social media in the past year and will touch on what’s to come in 2012.

Schedule• Ryan Lytle @rlytle• Nichole Brown @napril1023• Corrie Davidson @CorrieDavidson• Joe Gizzi @districtjoe• Andrew MacDowell @amacdowell• Ari Greenberg @agreenberg

SATURDAY, MARCH 31 11:30 AMSocial Start-Ups SIS Founder’s Room /// #SocStart

Social media’s role in business is continually expanding and becoming more important. From metrics and measurement to creative application, we’ll talk to some start-ups and entrepreneurs about navigating the inter-section of social and business.

• Kayden Horwitz @kaydenh • Allen Gannett @AllenGannett• Dan Oran @danieloran• Bob Smith @brighthub• Michael Mayernick @mmayernick• Steve Cobb @steve_cobb• Pranav Vora @hughandcrye

The Facebook CandidateRoom 102 /// #FBCandidate

Social media is becoming increasingly important in politics. Candidates must balance transparency and connecting with constituents, but also pro-tecting themselves from over-sharing or scandal. This panel will explore the relationship between social media and government, as well as how social media will impact the 2012 election.

• Chris Golden @chrisgolden• Christine Cotter @christinecotter

Schedule

• Brian Gluckman @bgluckman• Dave Stroup @davestroup• Rich Mintz @richmintz

Tweeting & Eating Room 233 /// #TweetAndEat

Smart phones and social media are quickly finding themselves at the din-ner table next to our plates and silverware. Customers are now checking-in, photographing, and sharing where they’re eating and what they’re eat-ing with their friends. This panel will explore how foodies are using social media to share their insights and how the restaurants and food companies can leverage social media to attract customers.

• Kerry Milazzo @KerryMilazzo • Mark Gunderson @DCDunkin• Tammy Gordon @Floridagirlindc• Alejandra Owens @frijolita• Nevin Martell @nevinmartell• Cori Sue Morris @corisuemorris, @BtchesWhoBrunch• Becca Loveridge @BeccaClaraLove, @BtchesWhoBrunch

SATURDAY, MARCH 31 2 PMCaught in the Blog Room 233 /// #InTheBlog

Generating high quality content is a critical part of any digital strategy. This panel will include a number of blogging experts who will tell you how to create high quality content that people will want to read and interact with.

• Amos Snead @amossnead• Lisa Byrne @DCEventJunkie, @LisaByrne• Carly Heitlinger @collegeprepster• Lesley Siu @LesleySiu, @HerCampusAU• Svetlana Letgic @BYT

Schedule• Tannis Spencer @LaVisionary• Lauren Reddington @DCGirlinPearls

Online & in the Audience: Social Entertainment Room 113 /// #OnAud

From live tweeting awards shows to checking into your favorite show on Get Glue, the way we consume content has radically changed. Like the other areas of our life, we crave connection and we want to discuss our fa-vorite shows, complain about bizarre plots twists and form a more intimate connection with our favorite stars. This panel will focus on the intersection of social media and entertainment and discuss what’s next on the horizon.

• Joe Gizzi @districtjoe• Gregory Galant @gregory• Gayle Weiswasser @gweiswasser• Lauren Lynch Flick @LaurenLynchFlic• Elaine Mensah @SVELTELLC

Out of Print & Onscreen: Journalism & Social MediaSIS Founder’s Room /// #OPrint

In an age when we get the news from blogs and apps instead of the Sunday newspaper, it’s safe to say that journalism is a totally different ball game. Social media is changing how we consume news and turning it into a two-way street. With decreasing attention spans and increasing commit-ments, we’ve become accustomed to 140 character tweets instead of 4 page articles. How do print publications including magazines and newspapers adapt and what technologies currently exist to facilitate these changes?

• Emily Schwartz @wapolabs• Amy Eisman @aeisman• Chris Geidner @chrisgeidner• David Johnson @darthcheeta• Ethan Klapper @ethanklapper• Patrick Foster @mrpattyfoster• Ryan Lytle @rlytle

Schedule

Social Business Success: Sponsored by DoubleTree by HiltonRoom 102 /// #SocialBiz

How do you give a company of thousands a single voice? It is no easy task and companies today must find a way to give themselves a clear, consistent and eloquent voice that reflects their mission and values all while mak-ing sure that no angry ex-employees hack the Twitter account. Hear from corporate comm experts that know a thing or two about social business.

• Greg Cypes @GregCypes• Greg Kihlstrom @gregkihlstrom• Vanessa French @VanessaFrench• Peter LaMotte @PeterLaMotte• Adam Zuckerman @AdamZ

SATURDAY, MARCH 31 3:30 PMDigital RunwayRoom 233 /// #DigRunway

With the cult-like popularity of fashion bloggers, (á la Man Repeller, Bry-anboy, and Oscar PR girl) fans are given minute-by-minute updates that have propelled the industry into social media mecca. The fashion industry is embracing social media platforms as a way to live stream new collec-tions, show off the latest trends, debut new designers, and connect with followers. The digitization of fashion has made it possible for the best kind of brand engagement that advertising dollars can’t buy: a conversation.

• Christyanna Nguyen @ChristyannaWynn• Erin Yogasundram @ShopJeen, @ErinJeen• Carla Alejandra Sanchez @SpicyCandyDC• Katya Ananieva @SpicyCandyDC• Lacey Maffettone @LacePerspective, @CapFABB• Lauren Rothman @styleauteur• Lauren Friedman @closetsketches• Katherine Boyle @KTmBoyle

Schedule

The Digital Me: Personal BrandingSIS Founder’s Room /// #DigMe

We grew up with social media, of course we know what to do. Right? WRONG. Social media is about more than just liking things and posting funny cat pictures, social media is an opportunity to develop a personal brand and improve your job prospects. This panel will include experts on personal branding and job hunting. Attendees can expect to come out of this panel with some great tips for developing a personal brand and finding a job.

• Tod Plotkin @GreenBuzzAgency • Ben Balter @benbalter• Bennett Richardson @bennettrich• Bennet Resnik @bennettresnik• Nidhal Charfi @LinkedIn• Rachael King @rachelgking

Tweeting for Change: Social Media & ActivismRoom 102 /// #TweetActWhen you’re clicking “like” or tweeting about a cause, what’s your impact and how effective is it? Is this generation of students less motivated to truly act than in the past? Or are they simply armed with different tools? With the ability to communicate globally and provide on-the-spot news, where is social media and activism heading? Will the conversations stay online or will they translate into action?

• Chris Droukas @ChrisDroukas• Asher Huey @asherhuey• Paul Kruchoski @Kruchoski• Cody Steele @steele_cody• David Simnick

SATURDAY, MARCH 31 5 PM“Looking Ahead” Closing Keynote w/ Peter Corbett, @Corbett_3000SIS Founder’s Room /// #SLSKey

Schedule

Thank you to

OUR SPONSORS

Thank you to

OUR EBOARD

MICHAEL LANGMAN

Treasurer@michaellangman

CHLOË TROIA

President@ChloeTroia

SONIA GAILLIS-DELEPINE

Secretary@SoniaGaillisDel

ANDRE SANCHEZ-MONTOYA

VP of Communications@AndreSanMont

BEN LOEB

Vice President@Loebben

VICKI DIEZ

Conference Co-Chair@vicki_dee

TAIGA KODA

Director of Online Operations@taigakoda

JENNA ROWAN

VP of Marketing@JennaRowan8

BEN WAX

SLS Planning Team@TonyMuhPlaah

KATIE CASTELLANO

SLS Planning Team@KTcast93

MELANIE LOFF-BIRD

SLS Planning Team@melaniebirdd

HANNAH KARL

SLS Graphic Designer@hannah_karl

CLAIRE SHRIVER

SLS Planning Team@claireshriver

LELA FELDMEIER

SLS Planning Team@lelafeldmeier

COLIN MUSSELMAN

Conference Co-Chair@ColinMusselman

Sommer Brugal @sbrugalJessica Darmawan @jeedarmawanLela Feldmeier @LelaFeldmeierIleana FeoliIulia Gheorghiu @IMGloriousKayden Horwitz @kaydenhNia McCarthy @hiimniaErin McMackin @McMackinItKerry Milazzo @KerryMilazzo

OUR MEMBERS & FACULTYThank you to

AMERICAN UNIVERSITYThank you to

We want to thank American University for hosting the 2012 Social Learning Summit and for being the home of the AU Social Media Club. Thank you for giving us the opportunity, the resources and the innovative environment for an event like this to happen.

Extra Thanks to the following departments and offices:• American University Career Center @aucareercenter• American University Marketing and Communications @AmericanU• American University Media Relations @aumedia• The New Media Center @aulibmedia• Bender Library @aulibrary• K-LAB: Kogod Leadership and Applied Business• The Kogod Center for Career Development @theKCCD• Kogod School of Business @kogodbiz• School of Communication @AUSOCMedia• School of International Service @AU_SIS

On behalf of the entire AU Social Media Club, we would like to thank Hannah Karl, the wildly talented designer that has created this year’s logo, posters and this superb program. Hannah has worked with us since the beginning and we have enjoyed every second of it. SLS 12 would not have happened without her work ethic, vision and innovative solutions. Thank you, Hannah! We love you! @hannah_karl, hannahkarl.com

NONE of this would be possible without the help of our INCREDIBLE volunteers! You are the reason that this event happens. Thank you, thank you, thank you!

Caty Borum Chattoo @CatyBCDerrick L. Cogburn, Ph.D. @DerrickCogburnPallavi Kumar @PDKDCEasten Law @EastenLawDr. Gwanhoo Lee @GwanhooLeeYong C. Lee @YongCLeeRobin Roemer @RobinLibrarianStef Woods @citygirlblogs

Allie Negron @allielee118Christyanna Nguyen @ChristyannaWynnAllie RedavidElizabeth SeegerClaire Shriver @claireshriverKelsey Tomlinson @kelzzbellzzRyan Travitz @rtravitz

MEMBERS

FACULTY

SCOTT TALAN

Faculty Advisor@talan

FIRST FLOOR

SECOND FLOOR

#SLS12

ROOM 233

ROOM 102

ENTRANCE

ROOM 113FOUNDER’S

ROOMEL

EVA

TOR

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ATRIUMAMPHITHEATER

ELEV

ATO

RS

STAIRS

STAIRS

STAIRS

STAIRS

(at bottom of stairs)

@AU_SMCEDUfacebook.com/AUSMCEDUausmcedu.org