STRATÉGIE INTERACTIVE – 55 AVENUE MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6STRATÉGIE INTERACTIVE – 55 AVENUE MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6

Ideal Social Media tactics “for” SEOSES Toronto 2010

AGENDA

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> THE « MEANING » OF SOCIAL MEDIA IN 2010

> SOCIAL MEDIA: FOR « BRANDING » or « SEO »?

> SNO KEY FACTORS & KPIs

> WIDGET KEY FACTORS & KPIs

> SNO & WIDGETS EXAMPLES

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> ONLINE PR & BRAND

Often event-centric, this tactic is an adaptation of traditional PR, which consists of reaching out to influencial bloggers to spark their interest to get desired coverage

> COMMUNITY MANAGEMENTOn an ongoing basis, listen & participate with whoeover is talking about your brand and also to reach out to them by seeding content on community-driven websites

> SOCIAL NEWS OPTIMIZATION (SNO)Regularly creating compelling content on social ready platforms and promoting it to social news sites like Digg, StumbleUpon, Propeller, Reddit, Mixx or niche sites

> WIDGETSCreating a valuable widget for your industry and promote it to any potentially interested website while making sure that it benefits both parties

4 UNIQUE WAYS TO DO SOCIAL MEDIA

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> BRANDING = Online PR / Community Management

Most bloggers won’t give you the anchor text you want

Asking bloggers for a link kind of transforms PR into a media buy

Most community sites don’t pass linkjuice

No SEO value for content on community sites vs on your own website

> SEO = SNO + WIDGETS SNO forces the company to create compelling content on its

website

SNO generates many natural inbound links with each attempt

Widgets support branding & SEO simultaneously

Widgets create lasting relationships with websites

FOR “BRANDING” OR “SEO”?

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SOCIAL NEWS OPTIMIZATION KEY FACTORS

Content Quality & enjoyment factor VS time taken to readPlatform /blog VS another domain & overall domain trust Submitter Popularity always helpsCategorization Popular categories / tags will bring more results Sollicitation A key to reach a critical mass

SOCIAL NEW OPTIMIZATION KPIs

Traffic UVs, Pageviews, recurring visits SEO AVG Inbound links

SNO KEY FACTORS & KPIs

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WIDGET KEY FACTORS

Usefulness The widget has to fit a specific requirement of the marketSEO friendliness Widgets should pass linkjuice with targeted anchor textUI / UX Nice enough to fit on tier1 blogs & websites Ease of installation A Mommy blog should be able to install itValuable rewards A key to attract & retain blogs / websites

WIDGET KPIs Reach Global reach achieved by the # of sites with the widget installed Traffic Pageviews generated on partner sites, clickthroughs to client site SEO Often sitewide links with relevant anchor text

WIDGET KEY FACTORS & KPIs

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SNO EXAMPLE - ASKMEN

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WIDGET EXAMPLE – CLUB MED

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WIDGET EXAMPLE – CLUB MED

STRATÉGIE INTERACTIVE – 55 AVENUE MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6STRATÉGIE INTERACTIVE – 55 AVENUE MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6

MERCI!

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Guillaume Bouchard

CEO, NVI

www.nvisolutions.com

gbouchard@nvisolutions.com

Stop by our booth on Thursday or Friday for questions or info!