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VISIT US AT: WWW.NONLINEAR.CA n o n ~ l i n e a r c r e a t i o n s OTTAWA: 613.241.2067 TORONTO: 416.203.2997 Marketing on LinkedIn Search Engine Strategies, Toronto June 13th, 2007 Helen M. Overland Senior SEM Specialist Wednesday, June 13th, 2007 VISIT US AT: WWW.NONLINEAR.CA

Marketing on Linkedin - SES Toronto 2007

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This is the original presentation on "Marketing on Linkedin" originally given at SES Toronto in 2007. You can also see the original blog post here although due to a site upgrade some of the original comments have been lost http://www.nonlinearcreations.com/blog/index.php/2007/06/26/effective-marketing-on-linkedin/

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Page 1: Marketing on Linkedin - SES Toronto 2007

VISIT US AT: WWW.NONLINEAR.CA

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Marketing on LinkedInSearch Engine Strategies, TorontoJune 13th, 2007

Helen M. OverlandSenior SEM Specialist

Wednesday, June 13th, 2007

VISIT US AT: WWW.NONLINEAR.CA

Page 2: Marketing on Linkedin - SES Toronto 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, June 13th, 2007

VISIT US AT: WWW.NONLINEAR.CA

agenda for today’s discussion

» Part 1: An Introduction to NLC

» Part 2: An Overview of LinkedIn

» Part 3: Marketing Strategies on LinkedIn

» Part 4: Case Study

Page 3: Marketing on Linkedin - SES Toronto 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, June 13th, 2007

VISIT US AT: WWW.NONLINEAR.CA

about non-linear creations

» Founded in 1995» NLC is an e-business integrator that consistently delivers

mission critical, technically challenging projects under tighttimelines.

» More than 750 completed projects» Offices in Toronto and Ottawa » 50+ full-time specialists » Privately held company, profitable & stable

• CMS practice area established in 2000• Enterprise Search practice area established 2002• SEM practice area established 2004• Microsoft Solutions Group established 2006

TECHNOLOGY PARTNERS

Page 4: Marketing on Linkedin - SES Toronto 2007

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OTTAWA: 613.241.2067 TORONTO: 416.203.2997

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, June 13th, 2007

VISIT US AT: WWW.NONLINEAR.CA

a sample of our clients

RETAIL MEDIA NGO’S LEGALTECHNOLOGY

FINANCIAL

Page 5: Marketing on Linkedin - SES Toronto 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, June 13th, 2007

VISIT US AT: WWW.NONLINEAR.CA

search engine marketingsolutions group

Qualified SEM specialists: Qualified Google Advertising Professionals and Yahoo! Search Marketing Ambassadors

NLC is a member of the Search Engine Marketing Professional Organization (SEMPO)

Page 6: Marketing on Linkedin - SES Toronto 2007

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OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, June 13th, 2007

VISIT US AT: WWW.NONLINEAR.CA

An Overview of LinkedIn

What is LinkedIn?

» A professional social networking site» Connect with acquaintances and business colleagues» View connections to 3 degrees» Reach ~11 million professionals

?

Business 2.0, December 1, 2006 - “LinkedIn has become the go-to place for the tech elite. Increasingly, if you ’re not LinkedIn, you’re left out.”

Page 7: Marketing on Linkedin - SES Toronto 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, June 13th, 2007

VISIT US AT: WWW.NONLINEAR.CA

Marketing on LinkedIn

» Increase Visibility & Branding

» Direct Sales

» Generate Traffic & Support SEO

What You Can Do with LinkedIn

Page 8: Marketing on Linkedin - SES Toronto 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, June 13th, 2007

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An Overview of LinkedIn

Things to Keep in Mind

» Security» Recruiting» Don’t Spam

Page 9: Marketing on Linkedin - SES Toronto 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, June 13th, 2007

VISIT US AT: WWW.NONLINEAR.CA

An Overview of LinkedIn

Your Network: “Quality” or “Quantity”?

» Volume of Contacts?

or…» Trusted

Contacts?

» Maybe… Both!

Page 10: Marketing on Linkedin - SES Toronto 2007

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OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, June 13th, 2007

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An Overview of LinkedIn

» Answers» Services» Search» Groups» Jobs

LinkedIn Tools

Page 11: Marketing on Linkedin - SES Toronto 2007

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OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, June 13th, 2007

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Marketing on LinkedIn

» Display your expertise in “Answers”» Announce your new website or service» Drive readers to your blog posts» Get your service recommended

Goal #1: Increase the Visibility of Your BrandStrategies:

Page 12: Marketing on Linkedin - SES Toronto 2007

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OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, June 13th, 2007

VISIT US AT: WWW.NONLINEAR.CA

Marketing on LinkedIn

» Research potential clients and partners» Respond to service requests in “Answers”» Get your service recommended

Goal #2: Direct SalesStrategies:

Page 13: Marketing on Linkedin - SES Toronto 2007

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OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, June 13th, 2007

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Marketing on LinkedIn

» Link to your site in Employee profiles

» Answers pages are indexed – drive traffic with relevant

links

Goal #3: Generate Traffic & Support SEOStrategies:

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OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, June 13th, 2007

VISIT US AT: WWW.NONLINEAR.CA

Marketing on LinkedIn

Page 15: Marketing on Linkedin - SES Toronto 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, June 13th, 2007

VISIT US AT: WWW.NONLINEAR.CA

Case Studies

Case Study #1: “Organic” MarketingDuring the period of April 1 - June 5th, 2007

Page 16: Marketing on Linkedin - SES Toronto 2007

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OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, June 13th, 2007

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Key Takeaway

Key Takeaway

» Reach the “right” people» Take WOM to the next

level» It’s Free» The potential is limitless

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OTTAWA: 613.241.2067 TORONTO: 416.203.2997

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

Questions & Contacts

That’s It!

» Helen M. Overland – Senior SEM [email protected] x242

» NLC Internet Marketing Blog : www.nlcblog.ca

Wednesday, June 13th, 2007

VISIT US AT: WWW.NONLINEAR.CA