Upload
helen-overland
View
1.284
Download
0
Embed Size (px)
DESCRIPTION
This is the original presentation on "Marketing on Linkedin" originally given at SES Toronto in 2007. You can also see the original blog post here although due to a site upgrade some of the original comments have been lost http://www.nonlinearcreations.com/blog/index.php/2007/06/26/effective-marketing-on-linkedin/
Citation preview
VISIT US AT: WWW.NONLINEAR.CA
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Marketing on LinkedInSearch Engine Strategies, TorontoJune 13th, 2007
Helen M. OverlandSenior SEM Specialist
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
agenda for today’s discussion
» Part 1: An Introduction to NLC
» Part 2: An Overview of LinkedIn
» Part 3: Marketing Strategies on LinkedIn
» Part 4: Case Study
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
about non-linear creations
» Founded in 1995» NLC is an e-business integrator that consistently delivers
mission critical, technically challenging projects under tighttimelines.
» More than 750 completed projects» Offices in Toronto and Ottawa » 50+ full-time specialists » Privately held company, profitable & stable
• CMS practice area established in 2000• Enterprise Search practice area established 2002• SEM practice area established 2004• Microsoft Solutions Group established 2006
TECHNOLOGY PARTNERS
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
a sample of our clients
RETAIL MEDIA NGO’S LEGALTECHNOLOGY
FINANCIAL
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
search engine marketingsolutions group
Qualified SEM specialists: Qualified Google Advertising Professionals and Yahoo! Search Marketing Ambassadors
NLC is a member of the Search Engine Marketing Professional Organization (SEMPO)
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
An Overview of LinkedIn
What is LinkedIn?
» A professional social networking site» Connect with acquaintances and business colleagues» View connections to 3 degrees» Reach ~11 million professionals
?
Business 2.0, December 1, 2006 - “LinkedIn has become the go-to place for the tech elite. Increasingly, if you ’re not LinkedIn, you’re left out.”
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Marketing on LinkedIn
» Increase Visibility & Branding
» Direct Sales
» Generate Traffic & Support SEO
What You Can Do with LinkedIn
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
An Overview of LinkedIn
Things to Keep in Mind
» Security» Recruiting» Don’t Spam
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
An Overview of LinkedIn
Your Network: “Quality” or “Quantity”?
» Volume of Contacts?
or…» Trusted
Contacts?
» Maybe… Both!
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
An Overview of LinkedIn
» Answers» Services» Search» Groups» Jobs
LinkedIn Tools
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Marketing on LinkedIn
» Display your expertise in “Answers”» Announce your new website or service» Drive readers to your blog posts» Get your service recommended
Goal #1: Increase the Visibility of Your BrandStrategies:
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Marketing on LinkedIn
» Research potential clients and partners» Respond to service requests in “Answers”» Get your service recommended
Goal #2: Direct SalesStrategies:
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Marketing on LinkedIn
» Link to your site in Employee profiles
» Answers pages are indexed – drive traffic with relevant
links
Goal #3: Generate Traffic & Support SEOStrategies:
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Marketing on LinkedIn
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Case Studies
Case Study #1: “Organic” MarketingDuring the period of April 1 - June 5th, 2007
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Key Takeaway
Key Takeaway
» Reach the “right” people» Take WOM to the next
level» It’s Free» The potential is limitless
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA
Questions & Contacts
That’s It!
» Helen M. Overland – Senior SEM [email protected] x242
» NLC Internet Marketing Blog : www.nlcblog.ca
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA