Landing Page Optimization, SES Toronto 2012

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    05-Dec-2014

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Getting someone to come to your website is only half the battle. Once visitors arrive, the landing pages are a crucial component in moving them to act. If your conversion rate is too low, you are literally turning away business. This session will give you a crash course in how to tune and tweak your key web pages to get the conversion.

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<ul><li> 1. Toronto | June 1113, 2012 | #sestoLanding Page OptimizationJenny HalaszPresidentJLH Marketing, Inc. @JennyHalasz </li> <li> 2. Toronto | June 1113, 2012 | #sestoWhat is a Landing Page? @JennyHalasz </li> <li> 3. Toronto | June 1113, 2012 | #sestoPush vs. Pull @JennyHalasz </li> <li> 4. Toronto | June 1113, 2012 | #sestoUser Centered Design (UCD) Considers users needs above all else Identifies key functions to perform Designs navigation according to needs Adheres to fundamentals of user behavior @JennyHalasz </li> <li> 5. Toronto | June 1113, 2012 | #sestoF-Shaped Pattern @JennyHalasz </li> <li> 6. Toronto | June 1113, 2012 | #sestoF-Shaped Pattern @JennyHalasz </li> <li> 7. Toronto | June 1113, 2012 | #sestoShort and Sweet @JennyHalasz </li> <li> 8. Toronto | June 1113, 2012 | #sestoMake it Fast @JennyHalasz </li> <li> 9. Toronto | June 1113, 2012 | #sestoFriction @JennyHalasz </li> <li> 10. Toronto | June 1113, 2012 | #sestoFriction @JennyHalasz </li> <li> 11. Toronto | June 1113, 2012 | #sestoFriction @JennyHalasz </li> <li> 12. Toronto | June 1113, 2012 | #sestoUnsupervised Thought @JennyHalasz </li> <li> 13. Toronto | June 1113, 2012 | #sestoSupervised Thought @JennyHalasz </li> <li> 14. Toronto | June 1113, 2012 | #sestoMotivation @JennyHalasz </li> <li> 15. Toronto | June 1113, 2012 | #sestoValue Proposition @JennyHalasz </li> <li> 16. Toronto | June 1113, 2012 | #sestoMotivation @JennyHalasz </li> <li> 17. Toronto | June 1113, 2012 | #sestoValue Proposition @JennyHalasz </li> <li> 18. Toronto | June 1113, 2012 | #sestoTo-Do List Rule of 3 Value Propositions Motivations Calls-to-action @JennyHalasz </li> <li> 19. Toronto | June 1113, 2012 | #sestoCalls to Action @JennyHalasz </li> <li> 20. Toronto | June 1113, 2012 | #sestoCalls to Action @JennyHalasz </li> <li> 21. Toronto | June 1113, 2012 | #sestoIf you remember nothing else User-centered design is ROI! Reduce Conflict (Friction) Obvious (Call To Action) Incentivize (Values &amp; Motivation) @JennyHalasz </li> <li> 22. Toronto | June 1113, 2012 | #sestoTakeaways Use your instincts Ask your friends Pick a goal Test if you can @JennyHalasz </li> <li> 23. Toronto | June 1113, 2012 | #sestoThank You! @JennyHalasz </li> </ul>