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Toronto | June 12–14, 2013 | #SESTO |@SESConf
Integrated Search and SocialSearch Culture
Michelle Stinson RossFirestarter Social Media
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Michelle Stinson Ross
• Experienced blogger• Community Manager and Social Media
Marketing Consultant since 2009• Digital Marketing Industry Writer
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Space…. The final frontier
These are the voyages of the Starship
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Search is Cultural and Therefore Social
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Social Search
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
“SEO used to be about ranking. It’s about TRAFFIC. SEO is about getting the bears in the door. It’s up to the site to skin ‘em.” – Bruce Clay #Zenith2013
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Search Success
• Relevance• Authenticity• Trust• Feed and Entertain the “bears”
Toronto | June 12–14, 2013 | #SESTO | @SESConf
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CONTENT
• Add Value• Tell a Story• Inform• Entertain• Educate• Create content for humans to consume and
the bots will follow.
Toronto | June 12–14, 2013 | #SESTO | @SESConf
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Make Sharing Easy
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Social Informs Search
• Understand Your Customers– Needs– Wants– Desires
• What solutions are they seeking?
Toronto | June 12–14, 2013 | #SESTO | @SESConf
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Identity Engine
Toronto | June 12–14, 2013 | #SESTO | @SESConf
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Logged In Search
Toronto | June 12–14, 2013 | #SESTO | @SESConf
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Boosted Visibility
Toronto | June 12–14, 2013 | #SESTO | @SESConf
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Google +
• User activity and search history• Authorship• Google Plus Pages
Toronto | June 12–14, 2013 | #SESTO | @SESConf
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Searching Social
Toronto | June 12–14, 2013 | #SESTO | @SESConf
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Search Engine Optimization
• YouTube• Pinterest• Twitter • LinkedIn• Facebook
Toronto | June 12–14, 2013 | #SESTO | @SESConf
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YouTube
Toronto | June 12–14, 2013 | #SESTO | @SESConf
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Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Twitter Search
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Assemble Your Crew
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
Live long and prosper
Toronto | June 12–14, 2013 | #SESTO | @SESConf
@twitterhandle
