ALLWIN SAMUEL JEBA.C ALLWIN SAMUEL JEBA.C ( www.jeba.in )( www.jeba.in )

What is a Search Engine ? What is Search Engine Optimization ? Types of Search Engine Optimization. How to do SEO. Onsite Optimization. Getting Noticed. Conclusion. References.

“Search Engine is a program that searches documents for specified keywords and returns a list of the documents where the keywords were found.”

A robots.txt file on a website will function as a request that specified robots ignore specified files or directories in their search.

Allow All Robots:User-agent: * Disallow:

Disallow All Robots:User-agent: * Disallow:/

Disallow Robots to enter directories:User-agent: * Disallow: /cgi-bin/Disallow: /private/

Why Block me ? Ain’t I Cute ??

Spam Indexing. Link Cloaking. Keyword stuffing. Link spam. Hiding keywords. Doorway pages. Webpage High jacking.

Research your keyword. Use keywords smartly. 3-4 Keywords maximum per

paragraph. Use Alt tags for Images. Hide your typo’s behind images.

<IMG src=“image.gif” Alt=“Describe image here”>

More text, less Images. Insert keywords and description in the <Meta> tag.

<META name="KEYWORDS" content="dog grooming, dog grooming tips, dog groomers, pet care, animal groomers">

Don’t forget your <Title> tag. Include most important keywords there.

Headings are important. <H1> to <H6> tags. Use text to link, not images. Reduce the usage of flash. 100% Flash websites are a strict

no no!

Seo can bring good traffic to your website.

Seo is an on going process. Search Engine keeps modifying it’s

search algorithm.

1. http://www.seochat.com/2. http://www.webmasterworld.com/3. http://www.digitalpoint.com/4. http://www.sitepoint.com/