Introduction

Started on the web : Age 15 in 1998 (The year Google launched)

College : to BTEC National Diploma

Staffordshire University : BSc (hons) Computing science 2004 (The year Facebook was founded)

Phones4u : Web Designer & SEO 2005 (The year YouTube was founded)

Staffordshire University : Web Designer & Developer + lecture

VIBE Audio : Web Design & Digital Marketing

inLIFE Design : Managing Director 2010

Designed / Developed for:

What is SEO

Keywords

Natural SEO vs Pay per click SEO

What is Natural SEO

How it works

What you can do yourself (no cost)

What most need a web guru for

What is Pay Per Click SEO

How it works

Setting it up

Useful Links

Search Engine Optimisation Facts & Fiction

What we know

Search Engines are now the most popular platform used for finding business

SEO is an investment and proven to help to increase profit & company profile

SEO is a grey area most don’t understand fully

A lot of people are paying for useless or non existent SEO Services

Wild West Medicine Salesmen

Google scams

Monthly SEO company scams

Google blacklisting

Promise results and move on, never to be seen again.

Keywords

What potential customers enter into Google to find you

Words relevant to your key area of business

Relevant to location, services, products

These are often less obvious than you imagine and can often be obscure

You can find out what keywords send most traffic to your website

You can also find out popular keywords related to your sector in general

Both free services from Google - See useful links at the end.

Natural SEO

Vs

Pay Per Click SEO

(PPC)

What is Natural SEO

More of an investment as its longer lasting

Web Savvy people tend to click Natural links over paid links

The foundations on which to build further SEO

This should be the first step, before PPC

Once in place PPC may not be needed

Some of this can be

done yourself or by

employees for free

What is Natural SEO – Fiction

FICTION

In the old days you would just need to add a

‘keywords’ tag into the code and list your

keyword. Google has advanced since then

however some SEO companies still charge

for only doing this service.

What is Natural SEO – How it works

Google have advanced and now use a number of algorithms to decide how they rank your site, these include : How long your site has been running How often your site is updated How many relevant keywords are used throughout your site How the keywords are tagged (hidden in the code) as headers, links, paragraphs etc How many relevant incoming links to your website How many relevant outgoing links from your website Location : Search results near your location Social networking links (now less important) How well coding is written, adhering to current web standards Numerous other technical factors. E.g XML sitemaps

If you are currently paying for monthly SEO make sure all these factors are included – ASK FOR A LIST

What is Natural SEO – What you can do yourself FREE

How often your site is updated How many relevant keywords are used throughout your site How many relevant incoming links to your website How many relevant outgoing links from your website Location : Search results near your location Social networking links (now less important)

A pro active approach to Natural SEO is Key

What is Natural SEO – What most people can’t do

How the keywords are tagged (hidden in the code) as headers, links, paragraphs etc How well coding is written, adhering to current web standards Numerous other technical factors. E.g XML sitemaps

These are the foundations and provide the key everything else is based on. Without these everything else will not have full effect Good websites have a lot of this built in as standard, as Google bots (the code google sends out to rank search engines) read through code.. not a front end like we do..

What is Pay Per Click SEO

WAIT : Do you need it at all?...

What is Pay Per Click SEO

You get instant top page ranking Great for short advertising booster campaigns You can also get banners / links on content related websites

How it works You Pay a set amount per click per keyword The price per click is dependant on the popularity of the keyword & competitors You set a capped limit you want to spend per day, week, month Each click ads up to your own set capped limit When the capped limit is hit you no longer appear top

i.e 20p per click , with a capped limit of £5 per day will get you 25 clicks until your top spot disappears

This can be set up yourself for free (besides your PPC spend to Google) A lot of people set this up wrong and then falsely believe it doesn’t work In order to work this requires research, manual keyword setting, Title checking and

cost setting per keyword

It is worth getting a Digital marketing agency can run these campaigns for you Be careful they are not taking a cut of your spend to Google – a set fee for the

campaign setup is usually best

What is Pay Per Click SEO – Getting started

Search Engines are now the most popular platform used for finding business and services – SEO can increase profit & company profile

Beware of Medicine Salesmen : If you are currently paying for SEO ask for a list of what you are paying for, make sure you are not just paying them to do PPC.

Natural SEO is the start – you can do some yourself and pay for other monthly

services or pay someone to do everything for you monthly

Website Coding – Is the foundation your SEO is built on, if this is good the rest will follow

You may not need Pay Per Click advertising, check competition

If going with Pay Per Click make sure you are doing it right

Overview

Links available at

www.inlifedesign.co.uk/useful

- Check popular related keywords

- Check your own keywords

- Set up PPC advertising

Twitter : @DLWhitehouse