13 Facts & FictionAbout The IndonesianYouth MarketYouth laboratory Indonesia Insightswww.enterthelab.com

We buy brands not products#FACT

Facebook is our informational tool#FICTION

We have been craving for more offlinecurrency since facebook arrived#FACT

Cheap price wars are work for grabbingyouth loyalty towards mobile operator #FICTION

Somehow the fast growth ofmobile usage scares us#FACT

We do care about what happened tothe environment#FACT

We don’t care about whyyou sell the brand/product to us#FICTION

When you’re thinking about FGD its already too late. We’re alreadyon something else#FACT

We pay attention to whatcelebrities say on twitter about brand#FICTION

I don’t care if it’san imitation as longas it’s cheap#FICTION

Brand Icon is so last year#FACT

We don’t know that you’re tryingto sell us something#FICTION

We come to your event, butwe don’t buy your product afterward#FACT

Get more insights on The Indonesian Youth Market onwww.enterthelab.com

Slides presentation by:Muhammad FaisalTara TalitaAnggun IntanPhotos By:Andhieni Kusuma Dewi

Catch all our Youth Trends Report out January 2011

Indonesian Youthniverse 3/3 series:1/3 Indonesian Mobile Trends2/3 Indonesian Auto Trends3/3 Female-Millennial Moms Trends

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Youth Laboratory Indonesia www.enterthelab.com

The first repository of Indonesian youth culture & behavioral insights